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Facebook Pages Get a Facelift

Facebook Pages Get a Facelift

I am sure you will agree that we live in a fast-paced and ever-changing world. This means that businesses need to do their best to keep their customers happy and stay ahead of the competition. Recently there has been criticism that Facebook can’t keep up with the changing needs of businesses. How have they responded? By releasing updates of course! The most recent update is the new Facebook business page design. Let’s briefly look at this new layout and the features you will find on your new business page. Cover Image…

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New Roadside Site Launch: pdospecialists.com

New Roadside Site Launch: pdospecialists.com

“Make it fun, but keep it professional!” Before creating a new website, we always discuss the practice’s goals and ideas with the client and then strategize for the best marketing results. Since Pediatric Dentistry and Orthodontic Specialists are a very social practice, it was very important for their website to have a live feed of all of their Facebook activity. They are also unique in that they take care of children primarily, but also see adults for orthodontics. They wanted a site that was fun and welcoming for children, but would…

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Pay-to-Play: Where Has My Facebook Reach Gone?

Pay-to-Play: Where Has My Facebook Reach Gone?

“I’m so excited! My Facebook page just hit 1000 likes after two years of growing it organically and using some Facebook ads. That seems like a nice-sized audience and potential leads who will receive my updates in their news feed.” The above is a logical reaction for many small businesses that have worked hard to build an audience on Facebook. However, a new statement normally follows: “How come my reach is only a fraction of my audience and why is it continuing to decrease? That doesn’t make sense.” You may…

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Is It Possible to Leave a Google Review Using My Smartphone?

Is It Possible to Leave a Google Review Using My Smartphone?

We all know that online reviews can bring a number of benefits to your dental practice, including word of mouth marketing, improved brand reputation, and more. However, one big problem is that many patients who agree to leave a review never actually do it. One common reason for this is that they simply forget or don’t have time once they leave your practice. With this in mind, I am sure you would agree that it would be more effective if patients could leave a quick review when they are actually in…

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Research: Is Your Facebook Reach Really Declining?

Research: Is Your Facebook Reach Really Declining?

Since December 2013, there have been debates whether Facebook reach for business pages has declined. Even Facebook issued this warning back in December: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Is there evidence organic reach has reduced drastically for all brand pages? That is what we are going to discuss in today’s blog. To start, let’s ask this question to a Facebook marketing expert – Jon Loomer. Loomer conducted…

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Brigitte’s Recipe of the Month: Oven Parmesan Risotto

Brigitte's Recipe of the Month: Oven Parmesan Risotto

This recipe is adapted from Barefoot Contessa. Everyone seems to have this recipe on their food blog and for good reason. It is easy and really delicious! I do think that a few tips are in order though. Check it after 30 minutes just to make sure it is not overdone, use high quality Parmigiano Reggiano, high quality chicken stock, wine you would enjoy drinking, and add truffle salt when you mix in the peas. If you happen to find some fresh peas at the farmer’s market this spring, grab…

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Word of Mouth Marketing In An Online World: Dental Reviews

Word of Mouth Marketing In An Online World: Dental Reviews

Let me tell you a quick story. A few months ago, I went to a cocktail party in London and met a follow online marketer named James. I mentioned I would like to get away for a few days with my wife. Well, James answered, “I just came back from a weekend in Budapest, Hungary. It is a beautiful city with lots to do and it is cheap; well worth a visit.” Straightaway, a simple recommendation (or review) from a new acquaintance made me think Budapest may be the place…

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Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you. These articles will help your business to understand and keep up with the major stories that could have an impact on your marketing. In the News Facebook Announce Streamlined Pages Mark Zuckerberg and his team have taken to the drawing board again and redesigned the layout for Facebook business pages.…

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