Blog

news you can use

Brigitte’s Recipe of the Month: Pasta with Butternut Squash and Goat Cheese

Brigitte's Recipe of the Month: Pasta with Butternut Squash and Goat Cheese

This recipe is adapted from Giada at Home. It’s autumnal, easy, and elegant. This was served at another going away lunch for Roadside. It was Ethan’s last day and we wanted to serve a nice dish that reflected his “foodiness.” Alongside was a side salad and antipasto tray to round out the meal. It was Ethan’s idea for the Recipe of the Month blog posts some three years ago and it’s been one of my favorite tasks (if it could be called that!) at the company. I’m sure he would…

Read More

4 Super-Effective Ways To Attract New Patients Just Using Facebook

4 Super-Effective Ways To Attract New Patients Just Using Facebook

Checking Facebook has become a part of the daily routine for most people. We use it to keep in contact with friends, to read the news, and even to see what our favorite businesses are doing. Facebook has also taken on a new role of helping small businesses in the healthcare industry attract new patients. But how can Facebook do this and how can it help your dental practice? Today’s blog is going to identify the top 4 ways you can attract new patients using Facebook. Have a Facebook Presence…

Read More

Marketing With Images: Do More With Less

Marketing With Images: Do More With Less

Recently I watched a webinar titled “Your Ideas to the Power of 10” hosted by Andrea Vahl. It was about how to use images to effectively market your business and showed me how to evaluate the REAL power of an image. Guess what I found… Images are seriously powerful. They can create excitement, touch deep emotions, help us sympathize, cause us to take action, and much more. In fact, some images provide a 44% engagement boost (stat from the webinar). So why don’t people use them more often? Wouldn’t you…

Read More

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you. These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing. In the News Where Do Consumers Leave Online Reviews Positive online reviews have become essential for dental practices to appear higher in search engines…

Read More

Measure Your Tweets With New & Improved Twitter Analytics

Measure Your Tweets With New & Improved Twitter Analytics

You put a tweet out there for all to see. You then think: “I wonder how many people saw my tweet or if anyone has clicked on the link? Did my tweet reach my audience?” Previously, Twitter had relied on third party apps (such as Hootsuite) to tell you how your tweets were doing. But, most of the time, that required extra work or even a paid subscription on your part. Finally, Twitter has released an easy to use analytics dashboard that you can access within the site (well, sort…

Read More

Brigitte’s Recipe of the Month: Taco Salad with Grilled Chicken

Brigitte's Recipe of the Month: Taco Salad with Grilled Chicken

The team at Roadside had this for lunch on Whitney’s last day working in the Washington office. We wish her well at her new home in Chicago and can’t wait to hear her experiences. Although we will still be working with her, it’s definitely bittersweet! This is a nice substantial summer salad for a group. People can assemble ingredients laid out by you. Besides the standard lettuce, tortilla chips, cheese, sour cream, olives, pickled jalapeños, and beans you can make it a bit special by making your own guacamole, salsa,…

Read More

Dental Influencers: The Top 5 Must-Follow Twitter Profiles

Dental Influencers: The Top 5 Must-Follow Twitter Profiles

A common question we are asked by many dentists is: “Who should I follow on Twitter and why?” This blog will look to answer that question by identifying five Twitter profiles that are essential for dentists to follow. First, just as a reminder, it’s vital for your dental practice to follow other people on Twitter. It will help you to connect with your patients and others in the dental industry. It will also encourage people to follow you on Twitter because it shows you are wanting to connect and help.…

Read More