Recipe of the Month: Chicken Wings with Chili-Lime Butter
Just in time for the super bowl, impress your friends with chicken wings that are a little out of the ordinary. These are super easy and require no deep frying! Although, there is a BIT of butter…these have been adapted from Tyler Florence and I’ve added my own twist along with a refreshing dip.
Chicken Wings with Chili-Lime Butter
Ingredients
- 4 pounds chicken wings
- Extra-virgin olive oil
- Kosher salt and freshly ground black pepper
- 8 tablespoons (1 stick) unsalted butter, melted a bit
- 2 big, fat rounded tablespoon Thai red curry paste
- 1/4 cup honey
- 1/4 cup soy sauce
- 1 lime, halved
- Chopped cilantro leaves, for garnish
- Hot sauce to taste
Directions
Preheat the oven to 450 degrees F.
Rinse the wings under cool water and pat dry. Put them in a bowl, drizzle with olive oil and season well with salt and pepper. Toss to coat with the seasoning. Then spread the wings out on a baking sheet and roast about 25 minutes until the skin gets crisp and brown, and the meat is tender.
While you wait, throw the butter, red curry paste honey and soy sauce into a blender. Season with salt and puree. Take the wings out of the oven and brush with some red curry sauce you made and put until broiler until caramelized. When the wings come out of the oven add to the bowl along with the curry butter. Squeeze the juice of the lime over the wings. Sprinkle hot sauce over to your taste. Give it a toss and you’re done. Spread on a nice platter and scatter over cilantro.
Dipping Sauce:
- 1 cup greek yogurt
- 1-2 teaspoons honey
- ¼ cup chopped chives
- ¼ cup chopped cilantro
- 2 cloves garlic minced
- 1 Tablespoon lemon juice
- Dash of cumin
- Half a cucumber peeled seeded and diced finely
- Dash of hot sauce
- Salt and Pepper
Mix all together and salt and pepper to taste.
These will get devoured while you and your friends root on your favorite team during Sunday’s Super Bowl. Enjoy!
Create Exceptional Web Content: You Have the Tools
When it comes to internet marketing for dentists, creating content for use on your website, blog and other social platforms can make or break your marketing strategy. The good news is that as a dental professional, you have all the tools in your toolbox to allow you to create web content that converts readers into new patients!
Exactly what does this mean? Read on to learn why dentists and their staff are qualified to create blog posts, Facebook updates, and even YouTube videos that better business and really influence people:
- Your education and expertise. Your credibility as a long term provider of excellent dental care, coupled with your extensive training qualify you to expertly field questions that web readers need answers to. Credibility in your field qualifies you to create valuable web content!
- The ability and drive to better the lives of those you treat. Isn’t this why you pursued a career in dentistry? Your website and social media sites enable you to provide the same tips for better oral health that you do to your regular clientele, but on a grander scale. This kind of actionable content establishes you as an authority, increasing your chances of converting readers, and ultimately helping them improve their health!
- You know what your audience needs. What are the questions you hear day after day from patients sitting in your dental chair? These are the same questions that countless of web users are typing into their browser right now! Using your online platforms to provide the answers they need increases your marketability by allowing you to create valuable content!
So, have you been inspired to log in to your blog or Facebook and start typing, or perhaps even start recording a video? Terrific! For more information on the specifics of creating such content, remember to check back here regularly, and contact your experts in dental website design and internet marketing for dentists at Roadside Multimedia today.
Market Your Expertise! The Dental Professional’s Guide to Q&A Websites
If you are a dental professional who understands the impact that a successful internet marketing campaign can potentially have on your bottom line, no doubt you are looking for every possible avenue to enhance your exposure on the web. Well, at Roadside Multimedia, we’re here to help!
Time and again, we’ve extolled the advantages of sharing your dental expertise in blog posts and social updates, as a way to gain credibility and convert web users into new patients. Another area that you might consider, however, is the Q&A site. Websites like Yahoo! Answers, or Ask afford persons with real expertise in their field the opportunity to share that knowledge in a meaningful way, with individuals who are in need of such help! While you’re not likely to experience any tidal-wave-like influx of new patients after adding Q&A sites to your marketing strategy, doing so can nonetheless help to build your status as an authority online, possibly build a few external links, and round out an already formidable web presence.
When it comes to using Q&A sites to answer questions, among the simplest and most effective may be Yahoo! Answers. Simply create an account by registering, click through “Browse Open Questions,” then follow the links to the category that best describes your expertise (for most of our readers, this will be “Health,” then “Dental”). You may be surprised by the multitude of questions you’ll encounter! But who better to provide helpful, meaningful answers than someone with your training and experience?
Here are a few tips from your dental marketing experts at Roadside Multimedia:
- Be genuine. Answer questions in the Q&A forum exactly as you would face-to-face with a patient sitting in your own chair. Be kind and helpful, rather than serving up a canned advertisement for your practice.
- Be picky. As mentioned above, you will likely find many hundreds of questions in your field of expertise awaiting an answer. Instead of attempting to answer a great many, focus on providing very high-quality answers to just a handful. Doing so will ensure that your presence on the forum doesn’t become a nuisance.
- Be smart. Market your practice without abusing the intended purpose of the Q&A site. When the opportunity arises, you may give a frank answer to an open question, and then invite the reader to get a fuller understanding by providing a link to your blog or website. By doing this, you’ll provide the user with the opportunity to learn more about his/her question, and you’ll also boost your linking power and overall SEO.
- Be courteous. After providing an answer, sign off graciously: “Warm Regards, Dr. Smith.” Many of the questions relate to upcoming dental work, (i.e. “I have a crown appointment next week, and I’m scared. Is it gonna hurt?”), and the posters would no doubt love to hear the feedback of an actual dental professional such as yourself!
We hope this gives you a good jump-start to adding Q&A websites to your marketing strategy. If you have any questions, or for more information on how Roadside Multimedia provides expert marketing for dentists, contact us today!
Recipe of the Month: Brady’s Famous Hungarian Soup
If you’ve ever called Roadside’s tech support you’ve probably spoken with Brady, who is an expert at helping solve technical issues and who also works on our Local Services team. This month he teamed up with Brigitte and shared his recipe for Hungarian Mushroom Soup. They put together this delicious soup on a chilly, gray, winter day and it was an absolute hit with everyone in the office. (I’m pretty sure everyone had second helpings).
Brady’s Famous Hungarian Soup
New FastTrak Site Launch: issaquahmoderndentistry.com
January 27th, 2012
Posted in Conversion, Dental Internet Marketing, FastTrak Dental Websites, New Site Launch We are very excited to announce the launch of one of our first FastTrak dental websites! Dr. Eric Jorgensen and his wife, Rose, worked enthusiastically to help us make the most beautiful site for their practice: Modern Family Dentistry of Issaquah. Dr. Jorgensen and Rose carefully selected each photo for their site to strike an emotional chord with prospective patients and to encourage them to want to learn more. They wanted their patients to relate easily with the stock images they selected and eventually, they plan to use actual patient photos throughout their site.
Dr. Jorgensen chose the FastTrak design “Traveler.” Traveler is a very beautiful template option because of the large welcome movie and the soft background textures. Another great thing about this template is the scrolling call to action bar. On every page there is a contact us button, but additionally, at the top of every page there is a bar that scrolls with you so the phone number and social media are always available to a potential patient. This makes it extremely easy for a new patient to contact their office if they want to make an appointment.
Prior to working with Roadside, they had an old site with another company, but it did not have a very strong online presence. The area they serve is highly competitive, and understanding that they needed better visibility on search engines, they came to Roadside seeking assistance. Our marketing team came up with a plan of action designed specifically for Dr. Jorgensen, strategically considering their target market and their specific needs. We are positive that our monthly work on their behalf will greatly help them attract new patients!
Introducing: FastTrak Dental Websites!
A strong online presence is vital to any business, and dental practices are no exception! While custom HTML magazine-style websites are a great option for many practices, we have seen the need to offer additional options for those who may not be in the market for a fully custom website. To meet that need, we are thrilled to introduce a new collection of HTML FastTrak dental websites! Our FastTrak websites have been uniquely designed to fit the budget and style of a wide variety of practices in the dental field, including general dentists, children’s dental offices, and specialists.
Any of Roadside’s FastTrak dental website designs can be customized using your logo, actual patient photos, and dynamic optimized content. These components fit together seamlessly to make your new dental website a marketing powerhouse! The designs have been specially created to be developed efficiently; once we have your content, a FastTrak dental website can be built and launched in a matter of days!
In creating our FastTrak designs, the team has combined our experience creating beautiful custom dental websites with our knowledge and understanding of the dental field. The results are powerful conversion and marketing tools for our clients! The goal of every FastTrak website is to convert online viewers into new patients, so strong calls to action and prominent contact information are key components in every FastTrak dental web design. Additionally, clear and easy to use navigation makes the sites extremely user-friendly. While these sites offer fewer customization options than a fully custom website, they have no limitations when it comes to online marketing. A FastTrak design can be enhanced greatly by SEO optimization, ongoing monthly maintenance, and integration with social media and blogging.
We are proud to offer eight stunning designs, each with unique features and benefits. Check out all eight designs in our FastTrak portfolio: www.roadsidemultimedia.com/fasttrak.
FastTrak websites start at $2500 and are a budget-friendly option for a wide variety of practices. To save even more, take advantage of our February special – $500 off any FastTrak website! This is a steal that you do not want to miss – hurry, offer ends February 15, 2012.
Interested in learning more? Contact us today at team@roadsidemultimedia.com!
New Roadside Site Launch: vaildentistry.com
January 24th, 2012
Posted in Dental Internet Marketing, New Site Launch, Roadside Clients, Roadside News 
Upgrading Dr. Jonathan Haerter’s simple flash site to a stylish and functional HTML site was a no-brainer—Dr. Haerter’s old site just didn’t do his practice the justice it deserved! With a new logo, new office photos, and plenty of new special offers to showcase, we had a ball designing and building a new site for Vail Dentistry!
Some unique features of www.vaildentistry.com :
In order to make navigating the site easy, we anchored the main menu to the top of every page. That way, no matter how far down patients scroll, they always have the entire menu at their fingertips.
Vail Dentistry loves their patient family and therefore have several different special offers to highlight on their site. We designed an eye-catching Special Offers thumbnail right on the home page, and once clicked, a savvy “coupon” image opens with all of their special offers detailed. These can easily be changed by Dr. Haerter through our Updates process throughout the year.
Dr. Haerter and his team are very active in the Vail Valley community and love to give back. They submitted several fun newspaper clippings and photos which we were able to design a Community Involvement page around. Organizing so many items on our flash sites is difficult—now with HTML technology it’s easy!
Dr. Haerter’s old flash site was perfectly functional, just missing the pizazz and infrastructure needed to highlight the various photos, videos, galleries, and other fun items they provided us. Now their patients can easily explore the website and learn more about this multi-faceted practice!
A Simple Way to Increase Likes on Facebook!
Getting “likes” for your Facebook page is huge. The more fans your business page has, the more opportunity you have to interact with current and future patients and the more ability you have to reach a wider audience. You need at least 25 likes in order to get a vanity URL on Facebook. (A vanity URL is a web address that can be your business name instead of a long string of numbers and letters.) If your patients don’t know that you have a Facebook page, it may be difficult to do this.
Roadside Multimedia recommends you to add “Like us on Facebook!” to your email signature. This simple line can convert a large number of fans to your page, especially if you send email blasts to your patients, your friends, and your family. An important thing to remember is to make sure the line links to your Facebook page.
I will outline how exactly to add a signature and make it a hyperlink to your page in Gmail and Outlook.
Gmail:
- Sign into your Gmail account
- Clink on the Settings wheel at the top right hand corner of the Gmail page.
- Scroll down to the Signature box, put in your signature and underneath “Like us on Facebook!”.
- Highlight the “Like us on Facebook!” There will be a button at the top of the signature box that resembles XX. Click on this button and in the web address section type in the URL to your Facebook Page.
- Click Save Changes.
Outlook:
- Select Tools under Options from Outlook’s main menu.
- Go to the Mail Format tab, click Signature under Signatures.
- Go to the Email Signature tab, click New.
- Type the Signatures desired name.
- Click OK
- Write your signature under Edit Signature with “Like us on Facebook!” underneath.
- Highlight “Like us on Facebook!” there will be a button that resembles XX, and type in your Facebook page under web address here.
- Click OK
- Click OK again.
If you have a different email provider than the ones outlined above or have any further questions regarding this, please don’t hesitate to contact your account manager or any of the social media experts here at Roadside!
Use Your Dental Expertise to Create Meaningful Online Content
January 10th, 2012
Posted in Blogging & Social Media, Dental Internet Marketing, Online Marketing, SEO 
If you are a marketing client of Roadside Multimedia, you’ve likely heard our frequent and enthusiastic encouragement of creating fresh, engaging, interesting content for your blogs, Facebook posts, Twitter feeds, etc. We’d like to complement those of you who’ve taken the initiative to create fun blog articles and social media posts that are brilliantly showcasing the personality of your practice and building lasting relationships with your valued patients. Kudos!
In today’s blog post, we want to focus on another category of online content that you create: Information designed to educate your current and potential clients. The fact is, search engines regularly field a multitude of queries regarding dental health issues (and no doubt your patients have questions of their own as well). Who better to answer these than a qualified dental professional such as yourself?
So, are you using your greatest assets – your training, experience, and knowledge– to generate content for your blog and social media platforms? Here are some great tips for creating useful content from your experts in online marketing for dentists at Roadside Multimedia:
- Give them what they want. Naturally, patients and those in your community already see you as an authority in your field, and they have questions they want answered. These are the questions you hear in your office every day: “How can I get my teeth whiter? Do I really need a crown? How do I know if I grind my teeth? What is causing my tooth pain?” Using your blog, YouTube channel, and other social media forums to provide helpful answers is giving web users what they want! And ultimately, it makes good marketing sense too.
- Don’t be afraid to highlight the source of your expertise. As you grow in your field and continue to learn and be shaped by courses you take, newly released studies, and professional journals, why not share some of what you are learning with your readers and fans? Sharing helpful links and articles relating to dental health issues communicates to the reader that you have their best interests at heart, and only solidifies your status as an authority in your field!
- Be gentle. For the online user who has a genuine concern relating to their own dental health, or perhaps a family member’s, they could be facing real pain and even embarrassment. With this in mind, articles and posts relating to sensitive dental health issues should be handled delicately, written in a manner that shows dignity and respect to the audience.
Your position as an excellent dental healthcare provider offers you a unique opportunity to create helpful, meaningful online content. Such content can actually serve to better the lives of those who connect with you online. And when done properly, this can enhance your social media marketing and SEO in a way that improves your bottom line!
Consider tapping into our expertise as well – many of the writers and bloggers here at Roadside come from a dental background, and stay up to date on current research on what patients are searching for online. If maintaining your blog or social media on a regular basis seems like it might be too time-consuming, we have a team in place that can help you out! For more information on marketing your dental practice online, contact the team of experts at Roadside Multimedia today!
New Roadside Site Launch: drgregpyle.com
Dr. Pyle has been a loyal customer with Roadside since we launched his first site back in 2006! Although this website had worked well for Dr. Pyle, it was time to upgrade to a new and improved HTML site. With a new logo and color scheme created, we had more than enough design inspiration for Dr. Pyle’s new site! We’re excited for patients to explore University Avenue Dental’s sleek site and take advantage of the new features.
Some unique features of www.drgregpyle.com:
Dr. Pyle had a new (and fabulous) logo created so we decided to feature it by having it “overlap” down over the rest of the content throughout his site. This ensures that the branding of his practice is prominent.
We love how Dr. Pyle is so active with his social media. His new site encourages patient interaction by having a link to his Facebook page right in the welcome movie!
The inner pages feature informative and persuasive “pull quotes” to encourage patients to call and ask more questions. In case a patient doesn’t want to read the entire page of content, they can quickly learn about the benefits of a specific service or feature of the practice. And because they’re showcased right on each image, they’re sure to catch attention!
Most of our new HTML websites have the doctor’s contact information easily accessible at the top of every page. We went a step further with Dr. Pyle’s site by adding an orange Google review icon to his Call-to-Action bar. We all know how important Google reviews are!
Dr. Pyle’s website now matches the beautiful new logo, office décor, and overall branding of his practice. This site has a lot of fun design elements that aren’t seen on any other website we’ve created—we know his current and new patients will be “wowed” by the look and feel!
