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Brigitte’s Recipe of the Month: Pre Fixe Comfort Menu

Brigitte's Recipe of the Month: Pre Fixe Comfort Menu

“Food, like a loving touch or a glimpse of divine power, has that ability to comfort.” – Norman Kolpas I believe in this quote. My friends and I needed true comfort this month, so on February 21st, after our dear friend Amanda’s memorial, I cooked my heart out and shared it with those close to me. If you can dedicate a meal to a person, I dedicate this to Amanda. I think it’s appropriate as one of the ways we bonded and became friends was over good food and wine.…

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Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you. These articles will help your dental practice to understand and keep up with the major current stories that could have an impact on your dental marketing. In the News Facebook Image Posts Are Losing Reach As recently as last year, social media experts were encouraging us to use photos when we post…

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5 Critical Elements of a Successful Dental SEO Strategy

5 Critical Elements of a Successful Dental SEO Strategy

The way people search for and find information online has evolved. To survive and thrive online in the market in 2015, it’s critical your dental practice have a strong and robust presence on the web. This might raise the question in your mind: “What exactly does a robust presence online look like these days?” You’ve likely attended seminars and continuing education where you’ve been bombarded by all of the tactics you must do for your practice to attract new patients… social media, email marketing, content marketing, blogging, having a mobile presence, and more…but how…

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Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear, for Roadside is here. We have scoured the web to bring the top news stories that will matter to you. These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing. In the News How to Write a Compelling Dental Blog Title (It is Possible) Making your dental blog stand out from the crowd starts…

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Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear, Roadside is here. We have scoured the web to bring the top news stories that will matter to you. These articles will help your dental practice to understand and keep up with current inbound marketing news that could have an impact on your dental marketing. IN THE NEWS Twitter Introduces: While You Were Away As a small business, do you ever wonder if your tweets are reaching as many users as…

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Brigitte’s Recipe of the Month: Super Bowl Blinis

Brigitte's Recipe of the Month: Super Bowl Blinis

These little appetizers are great for before dinner hors d’oeuvres or even a cocktail party. You might at first glance think it’s too fancy for a Super Bowl party, but what about us girls that get bored and want to play cards, drink champagne (or what the heck – an ice cold martini), and eat good stuff while keeping an eye on the game? Perfect! Or what about those that have Oscar parties? Top these blinis with a little caviar and you may feel like a red carpet star too.…

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Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week ininbound marketing news, but never fear, for Roadside is here. We have scoured the web to bring the top news stories that will affect your practice. These articles will help you to understand and keep up with the major marketing stories that could have an impact on your dental marketing. IN THE NEWS Facebook Work Has Arrived The social giant has entered the enterprise space with the beta release of Facebook at Work. This new app is…

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The Best Dental Websites of 2014: Part 2

The Best Dental Websites of 2014: Part 2

The second half of 2014 brought some exciting new additions to Roadside’s product offerings: Responsive Dental Websites. We are so excited to be making these mobile, tablet, and desktop-friendly sites for our clients, new and returning. Here are my top three favorite sites from 2014: Impressive Smiles Dental Dr. Barsoum is all about providing his patients with the highest quality dental care, using the newest and most advanced technologies. We wanted this philosophy to be apparent through his new responsive website. We chose a very sleek and modern design palate for Impressive…

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The Best Dental Websites of 2014: Part 1

The Best Dental Websites of 2014: Part 1

We are extremely excited to start off 2015 with building only responsive dental websites- AKA websites of the future! If you haven’t heard, a responsive website adapts automatically to any device it’s viewed on, such as mobile, tablet, or desktop. This gives the user access to the website on all platforms, making it user-friendly and increasing traffic. In just the last three months of 2014, we had the honor to strategize, build, and launch about 20 responsive websites. As project manager for several of these sites, I’d like to share three of…

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Guest Post: The Road to Success Through Paid Social Amplification

Guest Post: The Road to Success Through Paid Social Amplification

Creating a successful brand online depends on a number of factors. Not only do you need to produce amazing content and a target audience, but you also need a paid social amplification strategy. Paid social amplification uses advanced targeting techniques to help brands reach their target audience and improve their visibility online. Regardless of how strong your organic social following is, your business can benefit from paid social advertisements.Paid social amplification simply increases your exposure to a larger audience and helps you target niche followers. Before you can implement a paid…

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