New FastTrak Site Launch: issaquahmoderndentistry.com
January 27th, 2012
Posted in Conversion, Dental Internet Marketing, FastTrak Dental Websites, New Site Launch We are very excited to announce the launch of one of our first FastTrak dental websites! Dr. Eric Jorgensen and his wife, Rose, worked enthusiastically to help us make the most beautiful site for their practice: Modern Family Dentistry of Issaquah. Dr. Jorgensen and Rose carefully selected each photo for their site to strike an emotional chord with prospective patients and to encourage them to want to learn more. They wanted their patients to relate easily with the stock images they selected and eventually, they plan to use actual patient photos throughout their site.
Dr. Jorgensen chose the FastTrak design “Traveler.” Traveler is a very beautiful template option because of the large welcome movie and the soft background textures. Another great thing about this template is the scrolling call to action bar. On every page there is a contact us button, but additionally, at the top of every page there is a bar that scrolls with you so the phone number and social media are always available to a potential patient. This makes it extremely easy for a new patient to contact their office if they want to make an appointment.
Prior to working with Roadside, they had an old site with another company, but it did not have a very strong online presence. The area they serve is highly competitive, and understanding that they needed better visibility on search engines, they came to Roadside seeking assistance. Our marketing team came up with a plan of action designed specifically for Dr. Jorgensen, strategically considering their target market and their specific needs. We are positive that our monthly work on their behalf will greatly help them attract new patients!
Introducing: FastTrak Dental Websites!
A strong online presence is vital to any business, and dental practices are no exception! While custom HTML magazine-style websites are a great option for many practices, we have seen the need to offer additional options for those who may not be in the market for a fully custom website. To meet that need, we are thrilled to introduce a new collection of HTML FastTrak dental websites! Our FastTrak websites have been uniquely designed to fit the budget and style of a wide variety of practices in the dental field, including general dentists, children’s dental offices, and specialists.
Any of Roadside’s FastTrak dental website designs can be customized using your logo, actual patient photos, and dynamic optimized content. These components fit together seamlessly to make your new dental website a marketing powerhouse! The designs have been specially created to be developed efficiently; once we have your content, a FastTrak dental website can be built and launched in a matter of days!
In creating our FastTrak designs, the team has combined our experience creating beautiful custom dental websites with our knowledge and understanding of the dental field. The results are powerful conversion and marketing tools for our clients! The goal of every FastTrak website is to convert online viewers into new patients, so strong calls to action and prominent contact information are key components in every FastTrak dental web design. Additionally, clear and easy to use navigation makes the sites extremely user-friendly. While these sites offer fewer customization options than a fully custom website, they have no limitations when it comes to online marketing. A FastTrak design can be enhanced greatly by SEO optimization, ongoing monthly maintenance, and integration with social media and blogging.
We are proud to offer eight stunning designs, each with unique features and benefits. Check out all eight designs in our FastTrak portfolio: www.roadsidemultimedia.com/fasttrak.
FastTrak websites start at $2500 and are a budget-friendly option for a wide variety of practices. To save even more, take advantage of our February special – $500 off any FastTrak website! This is a steal that you do not want to miss – hurry, offer ends February 15, 2012.
Interested in learning more? Contact us today at team@roadsidemultimedia.com!
New Roadside Site Launch: vaildentistry.com
January 24th, 2012
Posted in Dental Internet Marketing, New Site Launch, Roadside Clients, Roadside News 
Upgrading Dr. Jonathan Haerter’s simple flash site to a stylish and functional HTML site was a no-brainer—Dr. Haerter’s old site just didn’t do his practice the justice it deserved! With a new logo, new office photos, and plenty of new special offers to showcase, we had a ball designing and building a new site for Vail Dentistry!
Some unique features of www.vaildentistry.com :
In order to make navigating the site easy, we anchored the main menu to the top of every page. That way, no matter how far down patients scroll, they always have the entire menu at their fingertips.
Vail Dentistry loves their patient family and therefore have several different special offers to highlight on their site. We designed an eye-catching Special Offers thumbnail right on the home page, and once clicked, a savvy “coupon” image opens with all of their special offers detailed. These can easily be changed by Dr. Haerter through our Updates process throughout the year.
Dr. Haerter and his team are very active in the Vail Valley community and love to give back. They submitted several fun newspaper clippings and photos which we were able to design a Community Involvement page around. Organizing so many items on our flash sites is difficult—now with HTML technology it’s easy!
Dr. Haerter’s old flash site was perfectly functional, just missing the pizazz and infrastructure needed to highlight the various photos, videos, galleries, and other fun items they provided us. Now their patients can easily explore the website and learn more about this multi-faceted practice!
A Simple Way to Increase Likes on Facebook!
Getting “likes” for your Facebook page is huge. The more fans your business page has, the more opportunity you have to interact with current and future patients and the more ability you have to reach a wider audience. You need at least 25 likes in order to get a vanity URL on Facebook. (A vanity URL is a web address that can be your business name instead of a long string of numbers and letters.) If your patients don’t know that you have a Facebook page, it may be difficult to do this.
Roadside Multimedia recommends you to add “Like us on Facebook!” to your email signature. This simple line can convert a large number of fans to your page, especially if you send email blasts to your patients, your friends, and your family. An important thing to remember is to make sure the line links to your Facebook page.
I will outline how exactly to add a signature and make it a hyperlink to your page in Gmail and Outlook.
Gmail:
- Sign into your Gmail account
- Clink on the Settings wheel at the top right hand corner of the Gmail page.
- Scroll down to the Signature box, put in your signature and underneath “Like us on Facebook!”.
- Highlight the “Like us on Facebook!” There will be a button at the top of the signature box that resembles XX. Click on this button and in the web address section type in the URL to your Facebook Page.
- Click Save Changes.
Outlook:
- Select Tools under Options from Outlook’s main menu.
- Go to the Mail Format tab, click Signature under Signatures.
- Go to the Email Signature tab, click New.
- Type the Signatures desired name.
- Click OK
- Write your signature under Edit Signature with “Like us on Facebook!” underneath.
- Highlight “Like us on Facebook!” there will be a button that resembles XX, and type in your Facebook page under web address here.
- Click OK
- Click OK again.
If you have a different email provider than the ones outlined above or have any further questions regarding this, please don’t hesitate to contact your account manager or any of the social media experts here at Roadside!
Use Your Dental Expertise to Create Meaningful Online Content
January 10th, 2012
Posted in Blogging & Social Media, Dental Internet Marketing, Online Marketing, SEO 
If you are a marketing client of Roadside Multimedia, you’ve likely heard our frequent and enthusiastic encouragement of creating fresh, engaging, interesting content for your blogs, Facebook posts, Twitter feeds, etc. We’d like to complement those of you who’ve taken the initiative to create fun blog articles and social media posts that are brilliantly showcasing the personality of your practice and building lasting relationships with your valued patients. Kudos!
In today’s blog post, we want to focus on another category of online content that you create: Information designed to educate your current and potential clients. The fact is, search engines regularly field a multitude of queries regarding dental health issues (and no doubt your patients have questions of their own as well). Who better to answer these than a qualified dental professional such as yourself?
So, are you using your greatest assets – your training, experience, and knowledge– to generate content for your blog and social media platforms? Here are some great tips for creating useful content from your experts in online marketing for dentists at Roadside Multimedia:
- Give them what they want. Naturally, patients and those in your community already see you as an authority in your field, and they have questions they want answered. These are the questions you hear in your office every day: “How can I get my teeth whiter? Do I really need a crown? How do I know if I grind my teeth? What is causing my tooth pain?” Using your blog, YouTube channel, and other social media forums to provide helpful answers is giving web users what they want! And ultimately, it makes good marketing sense too.
- Don’t be afraid to highlight the source of your expertise. As you grow in your field and continue to learn and be shaped by courses you take, newly released studies, and professional journals, why not share some of what you are learning with your readers and fans? Sharing helpful links and articles relating to dental health issues communicates to the reader that you have their best interests at heart, and only solidifies your status as an authority in your field!
- Be gentle. For the online user who has a genuine concern relating to their own dental health, or perhaps a family member’s, they could be facing real pain and even embarrassment. With this in mind, articles and posts relating to sensitive dental health issues should be handled delicately, written in a manner that shows dignity and respect to the audience.
Your position as an excellent dental healthcare provider offers you a unique opportunity to create helpful, meaningful online content. Such content can actually serve to better the lives of those who connect with you online. And when done properly, this can enhance your social media marketing and SEO in a way that improves your bottom line!
Consider tapping into our expertise as well – many of the writers and bloggers here at Roadside come from a dental background, and stay up to date on current research on what patients are searching for online. If maintaining your blog or social media on a regular basis seems like it might be too time-consuming, we have a team in place that can help you out! For more information on marketing your dental practice online, contact the team of experts at Roadside Multimedia today!
New Roadside Site Launch: drgregpyle.com
Dr. Pyle has been a loyal customer with Roadside since we launched his first site back in 2006! Although this website had worked well for Dr. Pyle, it was time to upgrade to a new and improved HTML site. With a new logo and color scheme created, we had more than enough design inspiration for Dr. Pyle’s new site! We’re excited for patients to explore University Avenue Dental’s sleek site and take advantage of the new features.
Some unique features of www.drgregpyle.com:
Dr. Pyle had a new (and fabulous) logo created so we decided to feature it by having it “overlap” down over the rest of the content throughout his site. This ensures that the branding of his practice is prominent.
We love how Dr. Pyle is so active with his social media. His new site encourages patient interaction by having a link to his Facebook page right in the welcome movie!
The inner pages feature informative and persuasive “pull quotes” to encourage patients to call and ask more questions. In case a patient doesn’t want to read the entire page of content, they can quickly learn about the benefits of a specific service or feature of the practice. And because they’re showcased right on each image, they’re sure to catch attention!
Most of our new HTML websites have the doctor’s contact information easily accessible at the top of every page. We went a step further with Dr. Pyle’s site by adding an orange Google review icon to his Call-to-Action bar. We all know how important Google reviews are!
Dr. Pyle’s website now matches the beautiful new logo, office décor, and overall branding of his practice. This site has a lot of fun design elements that aren’t seen on any other website we’ve created—we know his current and new patients will be “wowed” by the look and feel!
How to Respond to a Negative Review
Picture the scene:
Imagine you are on a beautiful tropic island, basking in the sun, listening to the waves crash, and wondering how life could get any better.
Suddenly, a dog runs up and pees on your leg. At the same moment, a bird soars over and poops on your head. How are you feeling right now?
Similarly, is this how you feel when business is running smoothly, happy guests are leaving your practice with smiles, and all of a sudden someone leaves a negative review about your practice online? You have worked hard to build a good reputation and to create a business that you are proud of, so this can be initially devastating.
Once the initial astonishment has worn off, how do you respond? Take a minute and read over these three main tips for resolving the issue…and then you can take a breath and relax again.
Acknowledge the Issue.
First, let your customers see that you are paying attention to the issue and that their concerns are important to you. Your prospective clients will be reading your reply with great interest. Write this for them. Help them see that when someone has a problem, your business will hear them. It doesn’t matter if the reviewer lied or only told half of the story – acknowledge the issue they wrote about.
Stay positive.
Reviews are invaluable feedback and it’s good to use that information to fix what’s wrong. Use these pieces of public information to build good customer relationships, improve customer service, and improve your services.
Look at it this way: negative reviews give businesses a chance to respond and show how awesome they really are. So, write about your company’s commitment to customer satisfaction. Tell your prospective clients that you have actively made changes to ensure this issue will not happen to them. There is no need to dispute the facts; apologize for the negative experience and then emphasize the incredible services that you and your team are excited to provide. Invite the reviewer and prospective customers to come in to see for themselves your commitment to a positive experience.
It’s a good idea to send a copy of your response to an outside source, ideally someone that doesn’t work at your practice. Ask them to review your response and make sure it doesn’t sound defensive or combative.
Offer to correct the issue.
Never ignore the review. Open up the opportunity to resolve the issue with your unsatisfied customer. Offer to have him or her come in and talk to you personally; tell the individual you will be happy to address his or her complaints. If the situation is resolved successfully, ask the individual to update their review.
When all is said and done:
Once you have acknowledged the complaint, invited customers to see your commitment to their satisfaction, and made any needed changes to ensure a negative review doesn’t pop up again, look at the experience as something that will make your practice better than ever before…and then take that needed vacation.
Reviews are a vital part of successful online marketing, especially in the medical and dental field. Whether searching for a dentist for a regular cleaning or researching to find a cosmetic dentist to redesign a smile, individuals are presented with a plethora of choices on the internet. If a practice has no reviews, this can raise a red flag in the eyes of a potential patient. However, if the patient finds several reviews, this increases credibility, puts the patient’s mind at ease, and increases the probability that they will pick up the phone and make an appointment.
Roadside Multimedia’s Local Services team actively provides recommendations and tips to help you get more reviews. Additionally, the team regularly monitors the major review sites for our Local clients and alerts them to negative reviews so that they can respond right away. They are also available to assist with responding as needed. If you are not currently a Local Services monthly client, call us today to learn more!
January Special: QR Code Printed Materials
Yesterday we posted about the momentum we are seeing in mobile marketing and the use of QR (quick response) codes. Use of printed QR code materials in your dental practice can result in increased Facebook likes, continual engagement with patients online, and a steady rise in positive patient reviews on sites like Google and Yelp.
How can you use these marketing tools to maximize results?
The team here at Roadside Multimedia is thrilled to introduce several options for QR printed materials, specifically designed with dental marketing in mind. Here are a few of our new products that you could use in your own practice:
QR Displays: These beautiful displays are designed to stand freely and to take up minimal space at your front desk or in other high-traffic areas in the office. The most ideal location for at least one of the displays is on the front desk or near where guests check in or check out. Get your staff involved in encouraging patients to scan the codes with their smart phones! As they check a patient out, they can point to the display and encourage the guest to write about their experience on Google. Or, point to the Facebook code and mention that your current promotions and specials can be found on Facebook once the guest “likes” the page!
QR Take-Home Cards: For guests that don’t have smartphones, send them home with one of these convenient cards. The URL for your Facebook page and for your Google review page are listed out on these compact, business cards to allow people to find your page easily once they go back to their home or their office. Consider placing these cards in take-home goodie bags as well.
QR Appointment Cards: These convenient appointment cards contain appointment and contact information on one side, and a QR code and URL for your Facebook page on the other side. Since patients are likely heading home with an appointment card anyways, these are an effective tool to “continue the experience” – encourage patients to interact on your Facebook page and keep them engaged with excited promotions, enticing special offers, and opportunities for last-minute bookings.
The new year is a great time to implement these new tools and to get your staff excited to use them, and so Roadside is excited to share QR SPECIAL OFFERS for the month of January! Choose from one of the packages listed below:
PRO CUSTOM QR package
The Pro Custom package includes:
- 2 displays, custom-designed to coordinate with your website branding. Display will feature your logo, color scheme, and QR codes for your Facebook page and your Google review page.
- 100 take-home cards, featuring codes and URLs for your Facebook and Google review pages, custom designed to match your website branding.
Retail: $400 | January special: $250
PRO QR package
The Pro package includes:
- 2 displays, using one of our beautiful stock designs and featuring your logo and color scheme. The displays include codes for both your Facebook page and your Google review page.
- 100 take-home cards, using one of our stock designs, featuring your logo, color scheme, and codes and URLs for Facebook and Google.
Retail: $350 | January special: $150
PLUS QR package
The Plus package includes:
- 1 display, using one of our beautiful stock designs and featuring your logo and color scheme. The display includes codes for both your Facebook page and your Google review page.
Retail: $150 | January special: $75
QR Appointment Cards
- 250 appointment cards, in one of our beautiful stock designs, featuring your logo and QR code and URL for your Facebook page -OR- your Google reviews page (choose one) on the front, and appointment reminder information and contact info on the back.
Retail: $250 | January special: $150
Discount pricing valid January 1, 2012 – February 1, 2012
As always, the Roadside team is ready and happy to answer any questions you might have about the value of printed QR materials and how to best make use of them in your practice! For additional information or to place an order, contact your Account Representative at Roadside today, or email us at team@roadsidemultimedia.com!
QR Codes: Take Your Dental Marketing to the Next Level!
QR (short for quick response) codes are steadily gaining steam as an extremely effective marketing tool. These simple yet ingenious bar-codes work by allowing anyone with a smartphone (nearly a third of the population) to instantly access whatever URL you designate directly from their mobile device with a free QR code scanning application. Major brands are utilizing QR codes in print ads and fliers to direct more web traffic from mobile users to their sites and social platforms, and you can too!
Two exceptionally exciting uses for QR code marketing in the dental office involve directing traffic to Facebook and Google Reviews. A common concern among Roadside’s valued clients is, “How do I get my patients to find me on Facebook and click ‘Like’?” Or, “How do I get more positive online reviews to enhance my SEO?” Well, QR codes can help you to bridge the gap!
By prominently displaying QR codes and then getting your team members involved in actively encouraging the patients they treat to utilize those codes, you can see a drastic increase in your Facebook fans and positive online reviews!
With smartphone adoption increasing, more and more of your patient base will be able to make use of these displays in your office. For the patients who don’t yet have a mobile device capable of scanning a QR code, it would be wise to have some print marketing materials on hand. This way, when they are intrigued by your QR code display, but unable to scan the code right there, you can avoid causing a feeling of alienation by simply handing them a small card which allows them to find the same URLs from the convenience of their home computer.
At Roadside Multimedia, we’ve seen terrific results with clients integrating QR codes into their in-office displays and print marketing materials, possibly in conjunction with incentives for the patient (such as specials or promotions), and always with a willingness to engage patients in a discussion about how and why to utilize such codes.
For help with making QR codes work to increase traffic to your online review forums and social media pages, contact your experts in online marketing for dentists at Roadside Multimedia. Also, stay tuned for some exciting information on an upcoming special on QR code marketing packages from Roadside Multimedia!
Oral Health and New Year’s Resolutions
We are regularly brainstorming new ways to help our clients be more successful with their social media. A great way to help your clients get to know you and your practice is to regularly update your blog. What better time is there to do that than New Year’s?
Health and wellness are of large concern after the New Year. Most New Year’s resolutions usually tie in somehow to a person’s health. They try to eat healthier, join a gym, or maybe just try to get more sleep. Whatever it is, it can be tied into their oral health. Most people seem to be aware that their body is a system that works together in order to run appropriately, but they also might forget this as well.
If you are looking for a topic to write about in January, a great subject would be how oral health plays a key role in the functionality of the whole body. The blog can discuss how if your body is fighting off infection in the mouth, it makes the rest of your body weaker and possibly tired. Scheduling and maintaining regular cleanings and great dental hygiene will abate this problem. Any tricks you have learned over the years on maintaining a forever smile are also great tidbits to put in as well. Help your readers see the need to resolve to visit your practice regularly!
For more dental blogging tips, contact us at team@roadsidemultimedia.com today!
