April 20th, 2010
Posted in Why do you want to be ranked as high as possible on Google? The truth is, it doesn’t matter if you want to be- You need to be findable on Google. The numbers don’t lie: 65% of people use Google. 20 million dental terms are searched every month on Google. The front page results account for over 60% of the clicks in a given search.
Why not just pay-per-click and get on the front page automatically (these can be seen on the right hand side of the page when you search)? Because 65% of people ignore the paid results, and focus solely on the ‘organic’ results. Therefore, focusing on improving your ranking within the organic results will be more cost-effective and yield greater results.
So how do you do it?
There are many different theories on how to improve your ranking, but there are proven methods for doing so. One essential element is making sure you are ranked highly for the right thing. It does you no good to be the #1 result if no one searches for it. But if 30,000 people search for something every day, then you most certainly want to be the first name they see! Proper keyword research is essential. At Roadside Multimedia, we do all that for you; Identifying your target market and what they are searching for.
Google is constantly striving to better determine what it’s users are searching for, and we strive to better your website to match what Google is looking for. One of the ways we do this is through links. Google loves to see links to and from your site, but in it’s efforts to refine its searches, no longer pays attention to ‘link farms’- which were websites that simply contained links to other sites and nothing else- but only regards links from established, reputable sites. Our expert team of link-builders does not just put links out there where we can get them, we target the same sites Google knows and trusts, and get your site linked too. As that trust is established with Google, you’ll see your ranking climb steadily.
So if you want to improve your ranking on Google or any other search engine, give one of our experts a call and we can get you started. You can then watch your ranking climb!
