Roadside’s Social Media Mentor is on Ice; Can Now Blog About Her Broken Leg!

June 30th, 2010    Posted in Uncategorized

Roadside Multimedia’s own Tynisha Mann, tour guide for many dentists on their voyage through social media, has broken her leg and will be out of the office for a couple weeks pending her recovery. For those of you who have upcoming appointments with Tynisha about blogging and your social media, don’t worry, we will be in touch with you. If you have not heard from us yet, a representative of RSMM will be rescheduling your appointments or rearranging your social media needs during this interm.

Tynisha was sharing her bubbly personality with some young girls by fostering an entertaining trip to the ice rink to celebrate school being out last Friday. The girls were starting off their Summer vacation right until Tynisha, masterful multi-tasker that she is, encountered an unexpected divot of ice. She was uncharacteristically taken off guard and unable to negotiate the ice. Her toe pick (every time I hear that term I think of The Cutting Edge!!!) got stuck and her momentum instantly shifted to her left ankle, breaking the bones and requiring surgery. She has survived the surgery and hospital stay and is now resting up at home.

Our office will miss Tynisha’s chipper personality while she is recovering, but will continue to handle all of our clients’ social media needs. When she is able to return, she will be ready to get back to work for you in helping your social media to rock!

Thanks for all your hard work, Tynisha. Get well soon!!

(P.S. Heather is lonely on her coffee runs….just sayin’…hurry up and heal already!!!)

Here she is smiling in her hospital bed…it might be the fun stuff coming through the IV that was bring that on though!

How Social Media is Changing Everything

June 23rd, 2010    Posted in Uncategorized

Previous posts have discussed how to successfully build your Social Media Marketing (SMM), but in this post, we back track just a bit. Many of the dentist we here at Roadside Multimedia (RSMM) work with are already strong believers in the power of SMM, but if you still need some convincing, read on.

A study conducted by the Society for New Communications Research sheds light on how social media is affecting business and decision-making. No surprise to anyone here at RSMM, but to sum up, social media is having a tremendous impact on how professionals make and gain support for decisions. What this means to our readers: Failure to utilize social media outlets as a means to market your practice is simply not an option.

If you have time, please follow the link below to the blog of on the the study’s authors, Don Bulmer, and read the complete findings of the study. If not, here are some of the points we at RSMM thought were striking:

• Through the use of social media, customers and patients now have an instantaneous platform for discussion of their ideas, experiences and knowledge. Which means that the word-of-mouth advertising that you know brings in the best patients is now happening via social media sites, not just around office water-coolers.
• The professionals surveyed for this study trust online information from social media almost as much as information gotten in-person. Wow!
• Social Media uses patterns that are not pre-determined by age or organizational affiliation. A presence on social media sites can help you reach and influence potential patients of all ages and walks of life.

We know what you’re thinking; Facebook and Twitter were not subjects you covered in dental school, where do you start? Call our office today, we’d love to point you down the right path!

Click here to read Dan Bulmer’s blog!