June 23rd, 2010
Posted in Previous posts have discussed how to successfully build your Social Media Marketing (SMM), but in this post, we back track just a bit. Many of the dentist we here at Roadside Multimedia (RSMM) work with are already strong believers in the power of SMM, but if you still need some convincing, read on.
A study conducted by the Society for New Communications Research sheds light on how social media is affecting business and decision-making. No surprise to anyone here at RSMM, but to sum up, social media is having a tremendous impact on how professionals make and gain support for decisions. What this means to our readers: Failure to utilize social media outlets as a means to market your practice is simply not an option.
If you have time, please follow the link below to the blog of on the the study’s authors, Don Bulmer, and read the complete findings of the study. If not, here are some of the points we at RSMM thought were striking:
- Through the use of social media, customers and patients now have an instantaneous platform for discussion of their ideas, experiences and knowledge. Which means that the word-of-mouth advertising that you know brings in the best patients is now happening via social media sites, not just around office water-coolers.
- The professionals surveyed for this study trust online information from social media almost as much as information gotten in-person. Wow!
- Social Media uses patterns that are not pre-determined by age or organizational affiliation. A presence on social media sites can help you reach and influence potential patients of all ages and walks of life.
We know what you’re thinking; Facebook and Twitter were not subjects you covered in dental school, where do you start? Call our office today, we’d love to point you down the right path!
Click here to read Dan Bulmer’s blog!
[...] a previous blog post, we discussed how research shows that consumers trust information gathered from networking sites [...]