Archive for August, 2010
Translating Your In-Office Excellence into Exciting (And Profitable!) Online Buzz Part 2: How?
August 29th, 2010
Posted in Online Marketing
In order to drive these positive online user reviews, you need to first provide exceptional patient care. EVERY staff member on your team needs to treat EVERY patient in your practice as though they were THE ONLY patient you treat. Without exception. But we know you are already doing that, right? Of course!
Just how do you motivate patients to give you the fantastic online reviews you and your team clearly deserve? If someone is going to give your practice a positive review (online or in person) it is most likely to happen immediately following a new patient visit. Your established patients certainly appreciate your excellent care, but they’ve also become accustomed to it, which is why they’re less prone to run out and tell their book club and all their Facebook friends what a magnificent dental visit they had today.
So why not be proactive and ask your new patients for a positive review? Though that sounds intimidating, it can be done in a way that doesn’t compromise your professionalism and make you appear desperate. We know many of our dentists send “Thank You” cards to their new patients after an initial visit, with text that reads something like, “We appreciate you putting your trust in our team to provide your dental care!” Adding a simple line like, “Be sure to visit our Facebook page,” along with a link may just get you some very valuable Facebook “likes”!
The best way to drive these online reviews is to approach the idea with an open mind and a flexible attitude. Recognize the importance of building up a bank of positive reviews online, then ask your staff for ideas that may be suited for your unique practice. Don’t be discouraged if you fail to see immediate results, instead, regroup and try again!
If you have any further questions relating to dental web marketing and website design, contact Roadside Multimedia today. And be sure to check back here frequently for more web marketing tips!
Understanding Organic Link Building – Part 2: How?
August 5th, 2010
Posted in Uncategorized
Part 1 of our series on organic link building discussed why this should be part of your marketing strategy. Today, lets cover what you really want to know, which is how to do it!
In short, the recipe for natural link building looks something like this:
* One part the most useful, relevant content that provides the best resources, tools, services, etc. in your industry .
* One part patiently waiting for others on the web to find and decide to link to you.
* Repeat, repeat, repeat!
If this sounds intimidating, that’s because it is. So it’s important to have a plan and stick to it. Utilize your blog to it’s full extent by writing (often) about what you know. Incorporate style and flair, and always try to consider what information your readers are looking for. Eventually, you will be gifted with those links and the traffic that is directed to your site and therefore through your office doors! 
Understanding Organic Link Building – Part 1: Why?
August 5th, 2010
Posted in Uncategorized
I appreciate a nice single-malt Scotch. (Pique your interest?) Maybe for you it’s red wine, or a delicious meal prepared by a gourmet chef, or an interesting piece of artwork, but for me, definitely Scotch. In order for me to enjoy that smoky, caramel-colored goodness, years of effort and expertise have been expended. Malted barley and clean, pure spring water processed into mash, fermented, distilled, and then matured in oak casks for years, bottled, and shipped halfway across the world. If you’re thinking that I’m sitting at my desk on a dreary Washington Monday morning pining for my next drink, you’re only partly correct. So why are we talking about my love affair with Scotch?
Like my beverage-of-choice, organic link building takes time, patience, and effort, but it’s worth it! We know the end goal is directing traffic to your site so new clients can find you. Natural link building has real business value, you just have to have a long-term view and commitment.
Link building of course, is only a part of the SEO puzzle. So why put all the effort into it? Especially when you’ve got CE credits to keep up on, new technology to learn, and, oh yeah, dentistry to perform! Well, here at Roadside Multimedia, we think that link building as a means for directing traffic to your site and attaining an optimal page ranking is invaluable. We know this because natural link building is what powers most of the top sites on the internet. It’s a formula that takes consistent effort, but is proven to work!
So, whether you’re a client of RSMM already, or considering hiring us to create and market your site, contact us today to learn more about all aspects of SEO, including organic link building!
Mmmm.... Scotch!
Yellow Page Advertising a Relic!
August 5th, 2010
Posted in Uncategorized
In a thought-provoking article published by the Seattle Times recently, it was revealed that the Seattle City Council is looking to cut down on the waste caused by unwanted phone directories, by allowing consumers to opt out of delivery. The article went so far as to call unwanted directories “a nuisance.”
Personally, I can think of about a hundred ways to use my phone directory, including but not limited to: booster seat, fire starter, door stop, protection from home invasion, Dustin Hoffman impressions, etc. The point is that the Seattle Times, and everyone here at RSMM agree that the Yellow Pages are no longer the relevant research aid they may have been years ago.
In decades past, it would have been simply ludicrous not include Yellow Page advertising in your dental marketing plan. However, as the majority of people are looking exclusively to the web to search for everything from dental offices to doggie day cares, money spent on Yellow Page advertising sits unviewed on kitchen counters and propping up table legs.
Marketing in the Yellow Pages was simple, step one: buy the biggest ad, step two: wait for phone to ring. Comparatively, on-line marketing seems so complex: SEO, the importance of links, page ranking, where do you start?! A great first step would be to contact Roadside Multimedia today, let us be your guide to dental web marketing!
