Link Building for Dentists: Why is it Important?
There are hundreds of different factors that affect how a web page is ranked by search engines. Of these, links are one very important factor. But what, you may ask, are links? Links are tools which allow users to navigate from one web page to another, simply by clicking on them. We see links practically every time we surf the internet. A link can be a long, complex chain of characters, like this: http://www.roadsidemultimedia.com/internet-dental-marketing-about-us.html. Or, it can be something more simple and familiar, like this: click here. Links are important…
Linking Social Media Platforms for Success
Here at Roadside Multimedia, we’ve found that social media is essential to online marketing success. Platforms like Facebook, Twitter, blogs, and YouTube allow a business to interact directly with customers and attract new business. They also can help you increase in search engine page rank. We’ve shared tips and tricks to effectively use these to your advantage. However, if you’re a busy professional (which we know you are), this can seem to be too time-consuming. Without a plan, we could start to find that managing multiple social media platforms can…
New Roadside Site Launch: smileimages.com
Dr. Bradley Olson has been practicing dentistry for close to 30 years and has an impressive portfolio of patient case photos to show for it! We wanted to highlight his experience and established practice in a modern but classic way and found several subtle design features to accomplish this. Some unique features of www.smileimages.com: In order to make contacting his Waldorf dental office as easy as possible, we’ve incorporated a Contact Us tab to Dr. Olson’s site that always stays anchored to the top of the page. This means no…
Get Your Patients Smiling With a Winter Whitening Special!
It’s late November already, and in case you hadn’t noticed, holiday shopping is in full swing! According to a survey by lab42, Americans plan to spend hundreds of dollars on gift-giving this year, with about a third of respondents planning to spend more than $700. Additionally, on average, Americans spent $107.50 on themselves during the 2010 holiday shopping season! So how can dental professionals take advantage of all this holiday spending? At Roadside Multimedia, we’ve seen clients experience great success with the offer of a holiday whitening special, and we…
Video Content Builds High-Quality Links
There is no doubt that a successful search engine optimization (SEO) campaign must include a strategy for building external links to your website. Such links not only direct traffic back to your site, they also make search engines like Google take notice. And when it comes to creating content that helps to amass high-quality external links, video really packs a punch! Fortunately for our readers who are dental professionals, your expertise in your field gives you plenty of subject matter to work with. Here are a few suggestions for video…
Let’s Get Ready to Rumble: HTML vs. Flash, Round 1
If you are a dentist or other professional that has had a presence on the web for several years, you may have hired a professional to design you a beautiful Flash website. It had a spectacular and elegant look and was easy for your clients to navigate. There was an animated intro and even music to accompany it, all lovingly hand-crafted by a designer and developer to fit what your practice is all about. You’ve probably even had many compliments from your patients over the years on how beautiful…
Brigitte’s Recipe of the Month: Pasta with Pumpkin and Sausage
If you subscribe to Roadside’s monthly email newsletter, by now you’ve probably seen mouth-watering recipes from our very own resident gourmet (and google expert), Brigitte. November’s recipe is perfect for fall and met with rave reviews here in the office. Enjoy! Pasta with Pumpkin and Sausage adapted from Rachel Ray Ingredients 1 tablespoon extra-virgin olive oil, plus 1 tablespoon 1 pound bulk sweet Italian sausage 4 cloves garlic, cracked and chopped 1 large shallot, finely chopped 1 bay leaf 4 to 6 sprigs sage leaves, cut into chiffonade, about 2 tablespoons…
Encourage Fan Interaction on Facebook to Get Noticed
Likely you are not surprised to hear us extoll the benefits of utilizing Facebook to market your excellent dental practice or other small business. As experts in dental web marketing, we at Roadside Multimedia have witnessed the pure marketing power of social media sites like Facebook. Facebook boasts a vast network of active users, and one of the best ways to stand out in the crowd is to encourage fan interaction on your page. Each interaction causes a chain reaction that gets you noticed, and can draw new visitors to…
Does Your Website Convert Online Visitors Into New Patients?
In the world of dental website design and internet marketing for dentists, this question simply cannot be taken lightly. In fact, conversion of web visitors into quality dental patients is what we specialize in at Roadside Multimedia, and the end goal of every marketing strategy we recommend and implement for our clients. As internet technology and the way consumers shop online continually changes, the dental marketing experts here at Roadside Multimedia strategically examine existing websites to see if they still effectively convert visitors into patients. As we review a dental…
Google+ :: What You Need to Know
Google+ is finally here – and it is poised to be a potential game changer in the world of online marketing. So what does it mean for your business? Everyone knows how useful Facebook has become for connecting with clients and distributing valuable information, so now that Google has jumped in the fray, we can expect a lot of new developments in the areas of social media and marketing. This is a good thing! It represents a new way to connect with clients and reach them on a new platform.…