Oral Health and New Year’s Resolutions
We are regularly brainstorming new ways to help our clients be more successful with their social media. A great way to help your clients get to know you and your practice is to regularly update your blog. What better time is there to do that than New Year’s? Health and wellness are of large concern after the New Year. Most New Year’s resolutions usually tie in somehow to a person’s health. They try to eat healthier, join a gym, or maybe just try to get more sleep. Whatever it is,…
Protect Your Dental Practice from Becoming a Casualty of a Down Economy
As the American economy continues to struggle, perhaps you’ve found that your dental practice is seeing monthly production numbers lower than in years past. If this is the case, you certainly are not alone. In fact, according to a recent article published in the LA Times: “In the first nine months of 2011, dentists have reported an average 3% decline in revenue and profit.” What your friendly experts at Roadside Multimedia found especially intriguing in the above mentioned article is what the Times reported what many forward-thinking dental practitioners are…
Let’s Get Ready to Rumble: HTML vs. Flash, Part 2
Recently, we posted about the benefits of upgrading from an older Flash-based website to a gorgeous, fully searchable, and optimized HTML dental marketing website. Flash websites were, at one time, an ideal choice for engaging and attracting web users. Times have changed and technology is constantly moving forward, and HTML is now the choice for a professional, beautiful, and informative website. The benefits of updating an older site to a Roadside HTML custom site are many: A fresh and current look attracts new patients. Stronger calls to action can be…
Brigitte’s Recipe of the Month: Poached Pears in Red Wine
Roadside’s resident foodie, Brigitte, has supplied us with another delicious recipe for the month of December. This decadent dessert is definitely guest-worthy and is sure to wow the crowd. Enjoy! Poached Pears in Red Wine with Mascarpone Cream 1 750-ml bottle dry red wine 2 scant cups sugar 2 cups water 1/2 cup orange juice 2 teaspoons grated orange peel 1 teaspoon ground cardamom 1 cinnamon stick 4 firm but ripe pears, peeled, stems left intact 1/2 cup whipping cream 1/4 cup mascarpone 1 Tablespoon powdered sugar 1 Tablespoon crystallized…
Use Facebook to Build Relationships in Your Community
Combining social media marketing with good ol’ fashioned face-to-face networking is a strategy that really works! In today’s blog post from your experts in dental internet marketing at Roadside Multimedia, we share some inspiring tips to help get you motivated to build relationships in your own local community, utilizing your business Facebook page, and ultimately garnering you tons of marketing exposure in your area. It’s a simple formula that can be reworked in almost endless ways, and here’s how: First, brainstorm a list of businesses in your town that reflect…
Patient Photos Bring Value to Your Dental Marketing Website
Beautiful patient photo on foxviewdental.com Our goal here at Roadside Multimedia is to develop and create the best and most visited websites for dentists. Our dedicated design and development team does the very best to listen to our clients’ wishes, wants and desires, so as to provide you with the exact site that you envision for your practice. In order to do so, we’d like to encourage you to do a few things to make your new website the very best it can be. One of the biggest contributions you…
Facebook for Dental Professionals: Your Guide to Making it Work
Clients of Roadside Multimedia have heard us shout the praises of social media marketing via Facebook time and time again. Facebook is now the second most popular website in the world. You have the opportunity to get in on the action, marketing to a potentially vast audience, and save money! Perhaps you have a business page already set up, complete with eye-catching profile image, vanity URL, and even keyword-optimized text. (Many of our valued marketing clients have had these steps completed on their behalf by the social media experts at…
Effective Calls to Action Can Increase New Patients
Does your website serve its purpose of persuading web users to become patrons of your business? As a client of Roadside Multimedia, you can rest assured that from interest-piquing headlines and images to informational body text, your website has been engineered to represent your practice. If it has been several years since you last reviewed your website however, it may be time to re-evaluate whether the statements on your site that are intended to call the reader to action are as effective as they could be. Consumer use of the…
New Roadside Site Launch: acld.com
Featured on many popular television programs and mentioned countless times in print, Dr. Brian McKay is a leader in the cosmetic dentistry world. Many other dentists look to him and admire what he’s done for the industry, especially in treatment of eating disorders. We provided Dr. McKay a sleek and organized website with a mission to educate and convert patients! Check out some of the unique features of www.acld.com: Dr. McKay is so well-known and respected in dentistry, we featured him as the first slide in his welcome movie,…
Welcome to our New Team Member, Jon Woods!
The entire team here at Roadside Multimedia would like to welcome our new integral team player, Jonathan Woods. Woods comes to Roadside with degrees in finance and marketing from Gonzaga University and post-grad an extensive history in sales and marketing. His marketing experience consisted primarily of building and maintaining the SEO & SEM campaigns for his previous positions. This experience ensures that he will have a smooth transition to his new role as a Roadside Account Manager. As an Account Manager, Woods works directly with clients to help them…