Market Your Expertise! The Dental Professional’s Guide to Q&A Websites
If you are a dental professional who understands the impact that a successful internet marketing campaign can potentially have on your bottom line, no doubt you are looking for every possible avenue to enhance your exposure on the web. Well, at Roadside Multimedia, we’re here to help! Time and again, we’ve extolled the advantages of sharing your dental expertise in blog posts and social updates, as a way to gain credibility and convert web users into new patients. Another area that you might consider, however, is the Q&A site. Websites…
Recipe of the Month: Brady’s Famous Hungarian Soup
If you’ve ever called Roadside’s tech support you’ve probably spoken with Brady, who is an expert at helping solve technical issues and who also works on our Local Services team. This month he teamed up with Brigitte and shared his recipe for Hungarian Mushroom Soup. They put together this delicious soup on a chilly, gray, winter day and it was an absolute hit with everyone in the office. (I’m pretty sure everyone had second helpings). Brady’s Famous Hungarian Soup 4 tablespoon butter 2 cups chopped onions 1 lb (or more)…
New FastTrak Site Launch: issaquahmoderndentistry.com
We are very excited to announce the launch of one of our first FastTrak dental websites! Dr. Eric Jorgensen and his wife, Rose, worked enthusiastically to help us make the most beautiful site for their practice: Modern Family Dentistry of Issaquah. Dr. Jorgensen and Rose carefully selected each photo for their site to strike an emotional chord with prospective patients and to encourage them to want to learn more. They wanted their patients to relate easily with the stock images they selected and eventually, they plan to use actual patient…
Introducing: FastTrak Dental Websites!
A strong online presence is vital to any business, and dental practices are no exception! While custom HTML magazine-style websites are a great option for many practices, we have seen the need to offer additional options for those who may not be in the market for a fully custom website. To meet that need, we are thrilled to introduce a new collection of HTML FastTrak dental websites! Our FastTrak websites have been uniquely designed to fit the budget and style of a wide variety of practices in the dental field,…
New Roadside Site Launch: vaildentistry.com
Upgrading Dr. Jonathan Haerter’s simple flash site to a stylish and functional HTML site was a no-brainer—Dr. Haerter’s old site just didn’t do his practice the justice it deserved! With a new logo, new office photos, and plenty of new special offers to showcase, we had a ball designing and building a new site for Vail Dentistry! Some unique features of www.vaildentistry.com : In order to make navigating the site easy, we anchored the main menu to the top of every page. That way, no matter how far down patients…
A Simple Way to Increase Likes on Facebook!
Getting “likes” for your Facebook page is huge. The more fans your business page has, the more opportunity you have to interact with current and future patients and the more ability you have to reach a wider audience. You need at least 25 likes in order to get a vanity URL on Facebook. (A vanity URL is a web address that can be your business name instead of a long string of numbers and letters.) If your patients don’t know that you have a Facebook page, it may be difficult…
Use Your Dental Expertise to Create Meaningful Online Content
If you are a marketing client of Roadside Multimedia, you’ve likely heard our frequent and enthusiastic encouragement of creating fresh, engaging, interesting content for your blogs, Facebook posts, Twitter feeds, etc. We’d like to complement those of you who’ve taken the initiative to create fun blog articles and social media posts that are brilliantly showcasing the personality of your practice and building lasting relationships with your valued patients. Kudos! In today’s blog post, we want to focus on another category of online content that you create: Information designed to educate…
New Roadside Site Launch: drgregpyle.com
Dr. Pyle has been a loyal customer with Roadside since we launched his first site back in 2006! Although this website had worked well for Dr. Pyle, it was time to upgrade to a new and improved HTML site. With a new logo and color scheme created, we had more than enough design inspiration for Dr. Pyle’s new site! We’re excited for patients to explore University Avenue Dental’s sleek site and take advantage of the new features. Some unique features of www.drgregpyle.com: Dr. Pyle had a new (and fabulous)…
How to Respond to a Negative Review
Picture the scene: Imagine you are on a beautiful tropic island, basking in the sun, listening to the waves crash, and wondering how life could get any better. Suddenly, a dog runs up and pees on your leg. At the same moment, a bird soars over and poops on your head. How are you feeling right now? Similarly, is this how you feel when business is running smoothly, happy guests are leaving your practice with smiles, and all of a sudden someone leaves a negative review about your practice online?…
January Special: QR Code Printed Materials
Yesterday we posted about the momentum we are seeing in mobile marketing and the use of QR (quick response) codes. Use of printed QR code materials in your dental practice can result in increased Facebook likes, continual engagement with patients online, and a steady rise in positive patient reviews on sites like Google and Yelp. How can you use these marketing tools to maximize results? The team here at Roadside Multimedia is thrilled to introduce several options for QR printed materials, specifically designed with dental marketing in mind. Here are…