The Social Check-In: Don’t Leave This Valuable Marketing Opportunity Untapped!
Since Facebook rolled out its location based check-in feature in mid-2010, businesses have seized the opportunity to connect with potential clients in a new and exciting way. As your source for expert information regarding internet marketing for dentists, we at Roadside Multimedia believe that this feature should be utilized in the dental office as well. One stellar example of an institution putting Facebook’s check-in feature to good use is that of the University of Kentucky. Not long after the introduction of Facebook Places and the check-in feature, the University erected…
Add Pages to Boost Rank in Surrounding Cities
A primary goal for any dental practice’s online marketing strategy is to be found easily on search engines. This involves more than initial site optimization; in order to continually increase in ranking for desired keywords, and to avoid being knocked down a few spots by competition, it is essential that Roadside implement a long-term SEO maintenance plan based on your needs and goals. Your Account Manager may recommend adding New Pages to your marketing plan; here’s an explanation of why they’re such a valuable tool. You may be ranking well…
Social Media: Why It Can’t Be Ignored
If you are a dentist or dental professional, and have not yet implemented the effective use of social media to build and fortify your practice, we at Roadside Multimedia aim to win you over! In today’s blog post, we are going to return to the basics, and explain how social media has shaped modern commerce in a way that makes your office Facebook page nearly as important as your autoclave, your highspeed handpiece, or even your personal protective equipment. As your dental marketing experts, we can’t emphasize enough the importance…
New Roadside Site Launch: drjamesamiller.com
Dr. James Miller received so much praise for his previous flash site, built by Roadside, that it was a somewhat hard decision for him to move into a new HTML site. The cool “laser” animation and other graphics featured in his former flash website were definitely eye-pleasing to patients, but Dr. Miller’s site wasn’t performing as well with SEO rankings as we knew an HTML site would. Keeping the branding and color scheme from his original site, we created a sharp looking new site for Dr. Miller that pleases both…
Your New Website Has Launched—Congratulations! Now what?
Recently, you signed up with Roadside to have a new, beautiful, and effective website created for your practice. After working with your project manager, your brand new website is about to launch. You’ve been waiting for this moment for weeks, maybe months. All your hard work collecting assets, scheduling photo shoots, proofing content, even giving design direction has all paid off and you now have a beautiful new website to show for it. So what’s the next step? Let your patients know! Spreading the word that your practice has a…
Video Marketing: Is It Really Necessary?
Having video on your site used to be an extravagant extra that did not make it past the wish list for most companies. The cost and time involved put it out of reach for small businesses looking to stretch their marketing dollars. My, oh my, how times have changed! With advances in technology, there are many types of videos that can be made available to Roadside’s clients for a very reasonable cost and with a quick production turn-around. Additionally, videos can be featured through multiple marketing avenues, which make them…
Recipe of the Month: Chicken Wings with Chili-Lime Butter
Just in time for the super bowl, impress your friends with chicken wings that are a little out of the ordinary. These are super easy and require no deep frying! Although, there is a BIT of butter…these have been adapted from Tyler Florence and I’ve added my own twist along with a refreshing dip. Chicken Wings with Chili-Lime Butter Ingredients 4 pounds chicken wings Extra-virgin olive oil Kosher salt and freshly ground black pepper 8 tablespoons (1 stick) unsalted butter, melted a bit 2 big, fat rounded tablespoon Thai red…
Create Exceptional Web Content: You Have the Tools
When it comes to internet marketing for dentists, creating content for use on your website, blog and other social platforms can make or break your marketing strategy. The good news is that as a dental professional, you have all the tools in your toolbox to allow you to create web content that converts readers into new patients! Exactly what does this mean? Read on to learn why dentists and their staff are qualified to create blog posts, Facebook updates, and even YouTube videos that better business and really influence people:…