Facebook Promotions: Welcome to the Next Level in Social Media Marketing!
By now you know why we at Roadside Multimedia believe social media marketing is such an effective tool for building your dental practice! Facebook, Twitter, LinkedIn, and similar social sites have revolutionized how people in the real world communicate on a daily basis, and participating in the phenomenon is no longer an option if you’re seeking to succeed in business. When the members of your patient family endorse you on their social pages, those interactions expose your practice name to a broad audience of potential new clients. Increasing the volume…
Five Benefits of Including YouTube in Your Marketing Strategy
It can be overwhelming to keep up with all of the social media options available. Should you be pinning, plus one-ing, or posting? Roadside’s Marketing Team is ready to answer all of your social questions and we’re happy to help break down your options and give you tips to make the most of the various networks available in a strategic way. Weekly, we post tips and insights that can help you make the most of your online marketing. This week, we’d like to focus on the benefits of including YouTube…
Four Reasons Your Dental Practice Should Be LinkedIn
At Roadside Multimedia, we believe that the effective use of social media can fortify a marketing strategy that really bears results. And with more than 150 million professional members, LinkedIn is a valuable player that you should add to your social lineup! Today we want to share with you some motivating reasons why your dental practice should be represented on LinkedIn: Connect with a whole new crowd. LinkedIn puts a different spin on social media, billing itself as the “World’s Largest Professional Network.” Become active in the LinkedIn community by…
New Roadside Site Launch: southerndentalarts.com
Dr. Staehling opened his beautiful new practice in December 2011 in Raleigh, North Carolina. Dr. Staehling came to us for a visually appealing website that would not only match the sophistication of his new practice, but also garner him new patients. With a mobile site, video AMP, social media branding, and a custom website, Dr. Staehling’s online presence is definitely building momentum! Some unique features of www.southerndentalarts.com: Dr. Staehling wanted to make his website not only informative, but also functional. His site is one of only a few Roadside sites…
Get Excited About Facebook’s New Timeline Layout for Business Pages!
The countdown is on! By March 30th, all business pages on Facebook will be switched to the new timeline format, and at Roadside Multimedia, we couldn’t be more excited! Though it may take a moment for your eyes to adjust to a whole new layout; rest assured, these changes are designed to allow you to utilize social media marketing via Facebook more effectively, express your practice identity more fully, and better connect with current and new fans! Let’s examine Facebook’s new timeline format from the top down, so you too…
Email Marketing: A Force to Be Reckoned With!
Email marketing is by no means a newcomer in the realm of web advertising. Rather, this method of connecting with both new and loyal clientele is time-tested and known to be effective. And, when properly integrated with social media, email marketing can be a remarkably powerful force for reaching a new audience and building your business! At Roadside Multimedia, we firmly believe in the power of applying email marketing into your dental marketing strategy: Regular email newsletters allow you to stay in touch with patients between visits keep them updated…
New Roadside Site Launch: kimriouxdds.com
Dr. Rioux previously had a flash site designed and marketed by Roadside, but it was time to upgrade to a newer HTML site to improve user-friendliness and search engine optimization. She also chose to include a smart-phone savvy mobile site to make it easy for patients on the go to connect with Dr. Rioux and her team. Some unique features of www.kimriouxdds.com: We’ve been encouraging our doctors to get more patient reviews on sites such as Google Places and Yahoo in their offices, but we’ve implemented a new function to…
Link-Bait & Pinterest: Marketing Gold!
According to thewall.com, Pinterest, an exciting newcomer in social media, is reshaping social commerce. In fact, the online news source asks, “Is Pinterest the next social commerce game changer?” With this exciting newcomer in social media recently surpassing 10 million unique visitors, online retailers are quickly discovering that the active links created within Pinterest’s “pinboards” are hugely valuable referral sources. And according to shareaholic.com, “Pinterest drives more referral traffic than Google Plus, LinkedIn, and YouTube combined.” So should Pinterest become a part of your marketing strategy? Well, we’re not suggesting…
Brigitte’s Recipe of the Month: Shrimp with Spiced Masala and Coconut Milk
This is adapted from a recipe in Bon Appetit magazine and Shamiana restaurant in Kirkland, Washington. I have used light coconut milk and low fat yogurt in the past and it is still very delicious. Good garam masala really makes a difference; it is well worth a trip to an Indian market to buy! Serve with jasmine rice scented with turmeric and cardamon pods to boost it to another level. Makes 8 servings. Shrimp with Spiced Masala and Coconut Milk Masala 2 tablespoons vegetable oil 2 cups chopped onions 4…
Social Media & Email Marketing: A Match Made in Online Heaven!
At Roadside Multimedia, we intend to leave no stone unturned in our search of the most effective internet marketing techniques for dental professionals, aimed to enhance and bolster your business. With this in mind, today’s blog post discusses the benefits of marrying your social media marketing efforts to your email campaigns, and watching the two beget uber-offspring in the form of increased views, interactions, and ultimately, new patients. Why should you integrate social media marketing with email? Simply put, email extends the reach of your social media marketing efforts, while…