Become Familiar with Facebook’s New Pages Manager App for iPhone
Last week, Facebook made yet another move to cater to small business marketing as they rolled out the new Facebook Pages Manager App for iPhone! Though you could always manage your dental practice’s Facebook page from the regular Facebook App, the just-launched Pages Manager allows better control over your social web presence with some new and exciting features. We’re excited to see Facebook implement yet another tool which makes social media marketing for dentists and other small companies more accessible! Download Facebook Pages Manager here, and start familiarizing yourself with…
Social Media Marketing Success: Get the Whole Team on Board!
If you are a regular reader of our blog and newsletter, you know how we feel about the value of investing in social media marketing for your dental practice. Hopefully, you share our passion for this exciting and effective avenue of marketing and are making efforts to include social media heavily in your efforts. If this is the case, you’ve no doubt become aware that succeeding in the world of social media marketing requires persistent efforts. And, if you have not already arrived at this conclusion: One of the best…
New Roadside Dental Website: houmacomprehensivedentistry.com
Dr. Mark Bilello came to Roadside in need of a classy and stylish website that not only looks good, but will also rank well with Google and bring in new patients. Having been disappointed with previous website companies, Dr. Bilello was eager for us to build him a powerful new website, and we were eager to meet and exceed his expectations! Some unique features of www.houmacomprehensivedentistry.com: We understand the power specials offer can have on patient conversion. To capture this we created a sophisticated version of a coupon to match…
Facebook Goes Public: What it Means for Dental Marketing
No doubt you are already aware of Facebook’s much publicized stock market debut late last week. And it’s really no wonder that ‘the social network’ going public is getting so much buzz—from its modest beginning eight years ago in a college dorm room, Facebook has revolutionized how people around the world communicate! At Roadside Multimedia, we’re excited to be watching this major development for the world leader in social media. Though we can’t be certain what will happen next, one thing is sure: With all eyes on the newly public…
Brigitte’s Recipe of the Month: Award-Winning Chili
This is adapted from a chili recipe I saw on the Food Network years ago. Over time, I’ve added to it and tweaked it to make it my own. Don’t add too much molasses – this will cut the heat of the chilies (this is one thing I found out trying to add more and more peppers for heat). So I didn’t get it to a 10 for the heat lovers at Roadside, but it was still soooo yummy. Of course, you can garnish the chili with cheese and sour…
What You Can Do to Bolster Your Dental Practice Against a Down Economy
An uptick in the US economy is giving many dental practices a reason for optimism. However, we believe that now is the perfect time to examine methods for fortifying your business against a slow economy. Would you be surprised to learn that dental internet marketing, with a focus on social media, blogging, and email newsletters, can do just that? Read on and we’ll explain: You are probably all too aware that in the face of hard times, patients with a limited disposable income may choose to postpone necessary dental treatments,…
Six Simple Tips for Rocking Your Dental Blog
Your dental blog serves two powerful purposes: First, it is an immensely effective tool for connecting with patients and potential new clients online. Second, the fresh new content you regularly upload to your blog lets Google and other search engines know that your website is relevant! In today’s post, we will share our motivating tips for better blogging so you can grow your bottom line! Create interesting, informative content. Many of our clients report this to be their number-one hurdle! Once you’ve made blogging for your dental practice a priority,…
The Connection Between Dental SEO and Local Listings
Given how mobile our world has become, and how much emphasis Google has put on its Places, even in organic searches, it’s more important than ever to establish your business in the Local world. The process is an ongoing one that can be tedious at times, but in the long run, will put you on top of the pack for the searches regarding your business. It can be overwhelming to try to manage these listings yourself, and requires regular and consistent maintenance. This is why Roadside’s Local Services are a…