On Hiking Boots and Negative Reviews
In today’s blog post I want to share a personal story: I recently found myself in the market for a new pair of hiking boots. One thing I love about shopping on Amazon.com is their customer reviews and ratings, which I find very helpful in making buying decisions. After a little searching, I came upon one pair of boots that seemed to have everything I was looking for and a high customer rating as well: 4.5 out of 5 stars. Just to be sure I scanned through the reviews and…
Building an Online Presence for the Dental Specialty Practice
The face of dentistry has changed immensely over the past few decades! As the industry has expanded to include more optional cosmetic services, marketing has become a necessity for the average general practitioner. But if you represent a dental practice that specializes in orthodontics, endodontics, prosthodontics, periodontics, or oral surgery, what promise does dental online marketing hold for you? Dental Marketing: From Unethical to Absolutely Crucial in Three Decades Thirty years ago, the neighborhood dental clinic was generally a utilitarian operation, focusing solely on prevention and restoration of oral disease.…
Brigitte’s Recipe of the Month: French Lentil Salad & Rosemary Garlic Flank Steak
Everyone has an opinion on what to have or not have when it comes to the Recipe of the Month at Roadside; thus, the different mixture here. Why lentils and steak? Well, Ethan, the foodie, asked for something good to go with a fabulous Cabernet he had on hand. Chris, unexpectedly showing up from Mexico, wanted something vegetarian since he is not much of a meat eater. To please both and have no sulking on recipe day, I came up with this combo. Plus, I like to make something a…
Google+: Looking at the Plus Side
Roadside’s team is very excited about the new Google+ Local updates and the positive effects that these updates can have on your dental practice marketing. Now is the time to take the plunge into Google+ Business pages, and we want to help you make the most of this relatively new social network. Google+ is only a year old and already has over 90 million users that are benefiting from the features it offers. We anticipate that it will continue to grow, making it all the more necessary to use it…
Google Announces Changes That Will Affect Your Dental Practice
This past Wednesday, Google launched Google+ Local, basically retiring Google Places as we know it. Along with that, the review system has switched over to the Zagat format which Google purchased about a year ago. What does all this mean for your reviews and your listings on Google? Google Reviews Google really wants people to use Google+, and now a person will have to be signed up for Google+ in order to leave a review for any business. All previous reviews created by someone signed into their Gmail account will…