Top 4 Social Media Updates You Need To Know About
Sometimes it can feel the world moves so quickly it is hard to keep up. Social Media can be the same. It feels like there is a new update, essential tool, or new platform every week. It is our aim to keep you on top of all the changes appearing in social media and inbound marketing; we’ve put together a list of the top recent social media updates you need to know about. 1. Google+ Changes It All Google+ has updated their profile layout to include multiple columns, larger images,…
Life Across the Pond: Food Nation
The UK is not renowned as a great food nation. When you think of British food, you no doubt visualize bland wartime food like Shepherd’s Pie. But, this could not be further from the truth. England has become a hub for all cuisines and even traditional English food is getting a makeover. While I was growing up, England food was sketchy at best. I was fortunate enough to grow up in a family of Greek descent so I enjoyed a variety of flavors influenced by that side of my family.…
New Google+ Redesign: What Does It Mean For Small Businesses?
Last week, the skilled Google team quietly snuck onto our Google+ profiles and made some not-so-subtle changes. Here is a summary of what I am talking about: Why has Google made these changes, and what does it mean for your dental practice? 1. Find More Content Changes: With the new multiple column layout (dependent on your screen size) and the enlarging of media such as images and videos, it is clear Google is encouraging the discovery of content. Your profile now allows you to view and interact with more content…
Life Across the Pond: Living in London
Hi! My name is Arron and I am part of the marketing team here at Roadside Multimedia. I really enjoy being part of a close-knit team even though I live half way across the world in London, England. You are probably thinking: How did I come to work for a company so far away? That’s a good question, and the short answer is I started the job when living in Puerto Vallarta, Mexico with my wife (Jenna) where I met Roadside’s wonderful owners, Chris and Shannon, who now live there.…
VIDEO: How To Use the Google+ Mobile App For Dental Marketing
Google+ is continuing to grow at a rapid rate. It is now the second largest social media site behind Facebook. Have you ever thought: “I already struggle enough with Facebook and Twitter. How am I going to keep up with my audience now on Google+?” Lucky for us, Google has provided a slick, easy-to-use mobile app to help. This app enables you to stay up-to-date with your audience and the latest trends in your industry. Read this blog for more information on how the Google+ mobile app can help your business. You…
Facebook’s New News Feed: Your Personalized Newspaper
As we mentioned in a previous post, Facebook’s founder and creator Mark Zuckerberg announced the release of the updated Facebook news feed at a press conference in San Francisco. It is the first major update since 2009. He referred to the news feed as “a personalized newspaper” that should be “intricate, rich, and engaging.” You can see Facebook has tried to incorporate these sentiments into its latest news feed update. The three major changes Facebook has brought to the news feed are: Richer content with less clutter A choice of…
6 Facebook Features You Need to Start Using to Boost Post Engagement
As a dentist, you have various tools to help you succeed in your career such as tools for teeth whitening, cleaning, crowns, etc. Obviously, you are trained in how to use these tools effectively. It is similar with Facebook. There are many tools that can make your social campaigns more successful. However, many people are not utilizing all of Facebook’s tools. So, we are here to assist you to make sure your Facebook strategy stays on track. We have provided a brief overview of six tools, which can help improve…
Facebook: Claim Your Places Page
Facebook recently rolled out two new features: Facebook Nearby and Graph Search. Are you making the most of Facebook Nearby? Is your page ready for the release of Facebook’s new Graph Search? For your dental practice to succeed on Facebook, it is vital you have a place page. This page will allow your current and potential patients to search for your business on-the-move, check-in, and rate your business with Facebook Nearby. These actions will help you practice generate more reach and appear in the new Graph Search. Have you claimed your…
Facebook News Feed: What Your Dental Practice Needs To Know
Every update made by Facebook is met with an array of mixed emotions ranging from excitement to trepidation. It is thrilling to see what little gem Facebook is going to give to the world, but also scary to think what impact it could have on businesses, including dental practices. Obviously, each update opens a box of questions and predictions, but the one that we are going to look at today is: What does your dental practice need to know about Facebook’s new news feed? To answer this question, we will…
Social Media Review: Five Awesome Features That Can Help Your Practice in 2013
Over the past year, there have been an incredible amount of updated new releases and even new networks in the social media world. This article highlights five social media releases that can help your dental practice for 2013. 1. Facebook Nearby is Here Facebook’s Nearby has appeared recently on Facebook’s mobile app, and is one of the recent advantageous changes in Facebook. Facebook mobile users can now see nearby places that were suggested by their friends, who may have liked, commented, shared, or checked-in. Also, users can search for specific categories such as…
