Robyn Mangold
Should Your Dental Practice Offer Financing Options?
Why don’t we just cut right to the chase on this one: Of course your dental practice should offer financing options! Being a conscientious provider of dental healthcare and aesthetic treatments means that you want nothing to stand in the way of your patients’ access to your top-notch services, right? In today’s blog post, we’re talking about delegating some of your collections to large financing institutions like Citi Health Card through Henry Schein Dental or Care Credit. We know you’re familiar with these company names, as they likely send you…
On Hiking Boots and Negative Reviews
In today’s blog post I want to share a personal story: I recently found myself in the market for a new pair of hiking boots. One thing I love about shopping on Amazon.com is their customer reviews and ratings, which I find very helpful in making buying decisions. After a little searching, I came upon one pair of boots that seemed to have everything I was looking for and a high customer rating as well: 4.5 out of 5 stars. Just to be sure I scanned through the reviews and…
Building an Online Presence for the Dental Specialty Practice
The face of dentistry has changed immensely over the past few decades! As the industry has expanded to include more optional cosmetic services, marketing has become a necessity for the average general practitioner. But if you represent a dental practice that specializes in orthodontics, endodontics, prosthodontics, periodontics, or oral surgery, what promise does dental online marketing hold for you? Dental Marketing: From Unethical to Absolutely Crucial in Three Decades Thirty years ago, the neighborhood dental clinic was generally a utilitarian operation, focusing solely on prevention and restoration of oral disease.…
Become Familiar with Facebook’s New Pages Manager App for iPhone
Last week, Facebook made yet another move to cater to small business marketing as they rolled out the new Facebook Pages Manager App for iPhone! Though you could always manage your dental practice’s Facebook page from the regular Facebook App, the just-launched Pages Manager allows better control over your social web presence with some new and exciting features. We’re excited to see Facebook implement yet another tool which makes social media marketing for dentists and other small companies more accessible! Download Facebook Pages Manager here, and start familiarizing yourself with…
Social Media Marketing Success: Get the Whole Team on Board!
If you are a regular reader of our blog and newsletter, you know how we feel about the value of investing in social media marketing for your dental practice. Hopefully, you share our passion for this exciting and effective avenue of marketing and are making efforts to include social media heavily in your efforts. If this is the case, you’ve no doubt become aware that succeeding in the world of social media marketing requires persistent efforts. And, if you have not already arrived at this conclusion: One of the best…
Facebook Goes Public: What it Means for Dental Marketing
No doubt you are already aware of Facebook’s much publicized stock market debut late last week. And it’s really no wonder that ‘the social network’ going public is getting so much buzz—from its modest beginning eight years ago in a college dorm room, Facebook has revolutionized how people around the world communicate! At Roadside Multimedia, we’re excited to be watching this major development for the world leader in social media. Though we can’t be certain what will happen next, one thing is sure: With all eyes on the newly public…
What You Can Do to Bolster Your Dental Practice Against a Down Economy
An uptick in the US economy is giving many dental practices a reason for optimism. However, we believe that now is the perfect time to examine methods for fortifying your business against a slow economy. Would you be surprised to learn that dental internet marketing, with a focus on social media, blogging, and email newsletters, can do just that? Read on and we’ll explain: You are probably all too aware that in the face of hard times, patients with a limited disposable income may choose to postpone necessary dental treatments,…
Six Simple Tips for Rocking Your Dental Blog
Your dental blog serves two powerful purposes: First, it is an immensely effective tool for connecting with patients and potential new clients online. Second, the fresh new content you regularly upload to your blog lets Google and other search engines know that your website is relevant! In today’s post, we will share our motivating tips for better blogging so you can grow your bottom line! Create interesting, informative content. Many of our clients report this to be their number-one hurdle! Once you’ve made blogging for your dental practice a priority,…
How to Choose Images to Use on Your Dental Blog
Blogging for your dental practice is a savvy addition to a well-rounded marketing strategy! Regular blog posts (when appropriately link- and keyword-optimized) positively affect your search engine rank, and provide a valuable resource to your patients and potential new clients. Have you considered, though, the vast importance of choosing just the right picture to accompany your well-written blog post? An image that immediately captures the attention of your audience and intrigues them to read further is positively invaluable! But how can you choose such images, and where can you find…
Reach Patients of All Age Groups on Facebook
Have we convinced you that dental Facebook marketing is worth investing your time in? Happily, we’ve witnessed many of our esteemed dental practitioner clients boarding the Facebook marketing train and experiencing the benefits in the form of improved client relations, enhanced patient care, and a growing bottom line! If you can’t count yourself among the Facebook marketing believers, here’s why you should come on board: It’s not just for young people anymore. According to this infographic posted by allfacebook.com, Facebook visits by age (during the 12 week period ending on…