Blogging & Social Media

What You Can Do to Bolster Your Dental Practice Against a Down Economy

What You Can Do to Bolster Your Dental Practice Against a Down Economy

An uptick in the US economy is giving many dental practices a reason for optimism. However, we believe that now is the perfect time to examine methods for fortifying your business against a slow economy. Would you be surprised to learn that dental internet marketing, with a focus on social media, blogging, and email newsletters,… Read More

Posted in , , , on May 16th, 2012 | Leave a comment

Six Simple Tips for Rocking Your Dental Blog

Six Simple Tips for Rocking Your Dental Blog

Your dental blog serves two powerful purposes: First, it is an immensely effective tool for connecting with patients and potential new clients online. Second, the fresh new content you regularly upload to your blog lets Google and other search engines know that your website is relevant! In today’s post, we will share our motivating tips… Read More

Posted in , , , on May 14th, 2012 | Leave a comment

The Dos and Don’ts of Facebook Promotions

The Dos and Don’ts of Facebook Promotions

We believe Facebook promotions can be a key part of a solid social media marketing strategy. In fact, many of our clients have conducted exciting Facebook promotions that increased page likes, comments, and overall reach.  Additionally, promotions excite patients and keep them invested in your practice, even when they’re not physically in the office! Did… Read More

Posted in , , , , on April 25th, 2012 | Leave a comment

How to Choose Images to Use on Your Dental Blog

How to Choose Images to Use on Your Dental Blog

Blogging for your dental practice is a savvy addition to a well-rounded marketing strategy!  Regular blog posts (when appropriately link- and keyword-optimized) positively affect your search engine rank, and provide a valuable resource to your patients and potential new clients.  Have you considered, though, the vast importance of choosing just the right picture to accompany… Read More

Posted in , , on April 23rd, 2012 | 1 comment

Reach Patients of All Age Groups on Facebook

Reach Patients of All Age Groups on Facebook

Have we convinced you that dental Facebook marketing is worth investing your time in?  Happily, we’ve witnessed many of our esteemed dental practitioner clients boarding the Facebook marketing train and experiencing the benefits in the form of improved client relations, enhanced patient care, and a growing bottom line!  If you can’t count yourself among the… Read More

Posted in , , on April 20th, 2012 | 1 comment

Facebook Promotions: Welcome to the Next Level in Social Media Marketing!

Facebook Promotions:  Welcome to the Next Level in Social Media Marketing!

By now you know why we at Roadside Multimedia believe social media marketing is such an effective tool for building your dental practice! Facebook, Twitter, LinkedIn, and similar social sites have revolutionized how people in the real world communicate on a daily basis, and participating in the phenomenon is no longer an option if you’re… Read More

Posted in , , on March 29th, 2012 | Leave a comment

Five Benefits of Including YouTube in Your Marketing Strategy

Five Benefits of Including YouTube in Your Marketing Strategy

It can be overwhelming to keep up with all of the social media options available. Should you be pinning, plus one-ing, or posting? Roadside’s Marketing Team is ready to answer all of your social questions and we’re happy to help break down your options and give you tips to make the most of the various… Read More

Posted in , , , , on March 26th, 2012 | Leave a comment

Four Reasons Your Dental Practice Should Be LinkedIn

Four Reasons Your Dental Practice Should Be LinkedIn

At Roadside Multimedia, we believe that the effective use of social media can fortify a marketing strategy that really bears results. And with more than 150 million professional members, LinkedIn is a valuable player that you should add to your social lineup! Today we want to share with you some motivating reasons why your dental… Read More

Posted in , , , on March 22nd, 2012 | Leave a comment

Get Excited About Facebook’s New Timeline Layout for Business Pages!

Get Excited About Facebook’s New Timeline Layout for Business Pages!

The countdown is on! By March 30th, all business pages on Facebook will be switched to the new timeline format, and at Roadside Multimedia, we couldn’t be more excited! Though it may take a moment for your eyes to adjust to a whole new layout; rest assured, these changes are designed to allow you to… Read More

Posted in , , , on March 15th, 2012 | Leave a comment

Email Marketing: A Force to Be Reckoned With!

Email Marketing:  A Force to Be Reckoned With!

Email marketing is by no means a newcomer in the realm of web advertising. Rather, this method of connecting with both new and loyal clientele is time-tested and known to be effective. And, when properly integrated with social media, email marketing can be a remarkably powerful force for reaching a new audience and building your… Read More

Posted in , , , on March 14th, 2012 | Leave a comment