New Google+ Redesign: What Does It Mean For Small Businesses?
Last week, the skilled Google team quietly snuck onto our Google+ profiles and made some not-so-subtle changes. Here is a summary of what I am talking about: Why has Google made these changes, and what does it mean for your dental practice? 1. Find More Content Changes: With the new multiple column layout (dependent on your screen size) and the enlarging of media such as images and videos, it is clear Google is encouraging the discovery of content. Your profile now allows you to view and interact with more content…
New Roadside Dental Website: bradsammonsdds.com
While Dr. Sammons’ site boasts a refreshing design, the real gems are the marketing features we incorporated! All throughout the design and development process, we made it a point to make it extremely compelling and easy for patients to contact Dr. Sammons. Some unique features of www.bradsammonsdds.com: Located in a highly visible spot on the site (right below the welcome movie), three feature boxes highlight important sections of the website. The features can be switched out in order to coordinate with any campaigns or in-office promotions – so the most…
Infographic: Social Media and Blogs Generate REAL Customers
We’ve said it before and we will say it again: Social Media is an essential component of a comprehensive marketing strategy. While it may be a challenge to calculate the exact ROI of social media and blogging, the data illustrated in the infographic below shows that these networks generate real customers. We’d love to hear from you: Do you consider social media and blogging important parts of your marketing strategy? What success have you personally seen from these? Embed This Image On Your Site (copy code below): Courtesy of: Roadside Multimedia
New Roadside Dental Website: droscarcascante.com
We have hundreds of clients throughout the U.S. and Canada, but it’s not often we get to design a site for a client in Miami. There’s just something special about the demographic of patients in Miami – and Dr. Cascante’s practice is a testament to that! In order to accurately represent Dr. Cascantes’s amazing practice, our mission was to create a website that was equally as stunning. Learn more about it here: Some unique features of www.droscarcascante.com: Dr. Cascante has received hundreds of glowing reviews on DemandForce. With some unique…
Roadside’s Links and Tips: May 13, 2013 – Create Relationships via Social Media
We are now in a virtual world where social media is crucial to create important and long-lasting relationships, which is why we are focusing on tips on how you can maintain relationships using this essential tool. Why Real-Life Relationships are Key to Social Media Success: Developing real-life relationships through social media happens in a number of stages, according to Hollis Thomases. Whether you want to meet your social connections face-to-face (The Extra Terrestrial) or are just watching the virtual activity going on around you (The Lurker), meeting your online connections…
Linking in our Modern World
The year is 1998. Something is about to occur that will change the game forever. No, I am not talking about the birth of my daughter Madeline, although that changed MY game forever. I am talking about the advent of Google, and the other search engines that followed. Google pretty much took the 60′s meet and greet cocktail party and the high school lunch room (an experience that still brings many people nightmares and thousands of therapists countless clients) and combined them. And THEN said, if you don’t become popular,…
Weekly Links and Tips: April 29, 2013 – There’s Just Something About Mobile
The era of yellow pages and regular desktop searches are slowly fading away while mobile search is becoming king. This week, we are going to focus how mobile use has exponentially grown over the past year. 86% of Smartphone Owners Use Device for Local Search Mobile search has grown immensely in the past year, and this article proves it. With 86% of mobile users using their smartphones for local search, having a mobile friendly website and making sure it’s “mobile-optimized” is crucial to gain excellent rankings. Click here to read…
We Have Bad News: Your Website is Outdated
What’s the worst thing that happens the second you drive a new car off of the lot? It depreciates in value—generally 2,000 dollars. It can be pretty sickening when you think about it, but it’s a fact of life. Why does it happen? Technology becomes outdated: Cars ten years ago had nowhere near the technology that has become standard in most vehicles today. Styles change: Throughout the years, taste changes, and what was once cutting edge is now a has-been. (I’m talking to you, Gremlin.) Breakage: The more time and…
Visit Roadside at the AACD!
We are thrilled to be exhibiting at this year’s AACD Scientific Session from April 25 through April 27, 2013! We couldn’t be more excited to have the show here in Seattle and several of our team members will be at the booth. We will be located in Booth #707, which is right by the front entrance and easy to find. Stop by the booth for some of our famous Seattle chocolates and some friendly conversation! If you will be attending the show, make sure visit our booth to enter to…
Introducing: Roadside Referrals!
We are so grateful for our wonderful clients and we hope to continue to win your loyalty and referrals. We’d love to say “Thank you!” with a new program: Roadside Referrals! From April 1, 2013, through January 1, 2014, earn a $300 credit for every referral you direct to us who signs a 12-month marketing contract. The best part? There are no limits to how many credits you can receive – refer one friend or five! Any questions? We’d be happy to answer them! Contact us today at team@roadsidemultimedia.com. Credit…