Dental Internet Marketing

Five Benefits of Including YouTube in Your Marketing Strategy

Five Benefits of Including YouTube in Your Marketing Strategy

It can be overwhelming to keep up with all of the social media options available. Should you be pinning, plus one-ing, or posting? Roadside’s Marketing Team is ready to answer all of your social questions and we’re happy to help break down your options and give you tips to make the most of the various… Read More

Posted in , , , , on March 26th, 2012 | Leave a comment

Four Reasons Your Dental Practice Should Be LinkedIn

Four Reasons Your Dental Practice Should Be LinkedIn

At Roadside Multimedia, we believe that the effective use of social media can fortify a marketing strategy that really bears results. And with more than 150 million professional members, LinkedIn is a valuable player that you should add to your social lineup! Today we want to share with you some motivating reasons why your dental… Read More

Posted in , , , on March 22nd, 2012 | Leave a comment

Get Excited About Facebook’s New Timeline Layout for Business Pages!

Get Excited About Facebook’s New Timeline Layout for Business Pages!

The countdown is on! By March 30th, all business pages on Facebook will be switched to the new timeline format, and at Roadside Multimedia, we couldn’t be more excited! Though it may take a moment for your eyes to adjust to a whole new layout; rest assured, these changes are designed to allow you to… Read More

Posted in , , , on March 15th, 2012 | Leave a comment

Email Marketing: A Force to Be Reckoned With!

Email Marketing:  A Force to Be Reckoned With!

Email marketing is by no means a newcomer in the realm of web advertising. Rather, this method of connecting with both new and loyal clientele is time-tested and known to be effective. And, when properly integrated with social media, email marketing can be a remarkably powerful force for reaching a new audience and building your… Read More

Posted in , , , on March 14th, 2012 | Leave a comment

Link-Bait & Pinterest: Marketing Gold!

Link-Bait & Pinterest: Marketing Gold!

According to thewall.com, Pinterest, an exciting newcomer in social media, is reshaping social commerce. In fact, the online news source asks, “Is Pinterest the next social commerce game changer?” With this exciting newcomer in social media recently surpassing 10 million unique visitors, online retailers are quickly discovering that the active links created within Pinterest’s “pinboards”… Read More

Posted in , , , on March 8th, 2012 | 2 comments

Social Media & Email Marketing: A Match Made in Online Heaven!

Social Media & Email Marketing: A Match Made in Online Heaven!

At Roadside Multimedia, we intend to leave no stone unturned in our search of the most effective internet marketing techniques for dental professionals, aimed to enhance and bolster your business. With this in mind, today’s blog post discusses the benefits of marrying your social media marketing efforts to your email campaigns, and watching the two… Read More

Posted in , , on March 5th, 2012 | 1 comment

Add Pages to Boost Rank in Surrounding Cities

Add Pages to Boost Rank in Surrounding Cities

A primary goal for any dental practice’s online marketing strategy is to be found easily on search engines. This involves more than initial site optimization; in order to continually increase in ranking for desired keywords, and to avoid being knocked down a few spots by competition, it is essential that Roadside implement a long-term SEO… Read More

Posted in , , , on February 22nd, 2012 | 1 comment

Your New Website Has Launched—Congratulations! Now what?

Your New Website Has Launched—Congratulations! Now what?

Recently, you signed up with Roadside to have a new, beautiful, and effective website created for your practice. After working with your project manager, your brand new website is about to launch. You’ve been waiting for this moment for weeks, maybe months. All your hard work collecting assets, scheduling photo shoots, proofing content, even giving… Read More

Posted in on February 8th, 2012 | Leave a comment

Video Marketing: Is It Really Necessary?

Video Marketing: Is It Really Necessary?

Having video on your site used to be an extravagant extra that did not make it past the wish list for most companies. The cost and time involved put it out of reach for small businesses looking to stretch their marketing dollars. My, oh my, how times have changed! With advances in technology, there are… Read More

Posted in , , , , on February 7th, 2012 | Leave a comment