Infographic: Social Media and Blogs Generate REAL Customers
We’ve said it before and we will say it again: Social Media is an essential component of a comprehensive marketing strategy. While it may be a challenge to calculate the exact ROI of social media and blogging, the data illustrated in the infographic below shows that these networks generate real customers. We’d love to hear from you: Do you consider social media and blogging important parts of your marketing strategy? What success have you personally seen from these? Embed This Image On Your Site (copy code below): Courtesy of: Roadside Multimedia
Announcing Roadside’s New Website!
We are ridiculously excited to announce the launch of our new website! Tackling our own rebranding and redesign was a daunting task – as a team of website designers and marketing nerds, we have too many ideas for our own good! One of our primary goals with the new website was to showcase our amazing products. Our websites feature advanced SEO techniques, powerful marketing elements and writing, and stunning design. Our new Custom Portfolio shows off our custom websites and allows the viewer to click to the sites to explore…
Back to the Drawing… er Writing Board
Unless you’ve been under a rock, you have probably heard in recent months the hot phrase of 2013 – “content is king.” We’re no longer using copywriters – we’re searching for content designers. The game has changed and it is no longer simply about proper grammar; it’s about captivating a personality and tone. It’s a focus on brand accessibility through content – and it is here to stay. It seems to be a universal thought that we need to blog more, add more pages to websites, and keep a continual flow of…
Linking in our Modern World
The year is 1998. Something is about to occur that will change the game forever. No, I am not talking about the birth of my daughter Madeline, although that changed MY game forever. I am talking about the advent of Google, and the other search engines that followed. Google pretty much took the 60′s meet and greet cocktail party and the high school lunch room (an experience that still brings many people nightmares and thousands of therapists countless clients) and combined them. And THEN said, if you don’t become popular,…
Introducing: Roadside Referrals!
We are so grateful for our wonderful clients and we hope to continue to win your loyalty and referrals. We’d love to say “Thank you!” with a new program: Roadside Referrals! From April 1, 2013, through January 1, 2014, earn a $300 credit for every referral you direct to us who signs a 12-month marketing contract. The best part? There are no limits to how many credits you can receive – refer one friend or five! Any questions? We’d be happy to answer them! Contact us today at team@roadsidemultimedia.com. Credit…
We’d Like To Say “Thank You!” To Our Valued Clients!
Here at Roadside, we love our clients. We devote a minimum of 40 hours per week to communicating with them, researching their community, and ultimately seeking the best possible ways to market them and grow their practice. We feel like we know you pretty well, and we’d like for you to be able to put a face to the marketing teams that represent you on a daily basis! As a representative of Marketing Team C (also known around the office as Team Bomb.com) — I wanted to give a shout-out…
Welcome to the Emerald City!
It’s the week of the AACD Conference, and you’ve found yourself in the middle of the Emerald City — except, where is the yellow brick road and skies of blue? This particular Emerald City wasn’t so named because of its green buildings; nor will you find many people skipping down the road in sparkling red shoes (unless they make Crocs in that variety?) So what will you do in this city that (surprisingly) ranks 44th overall for national rainfall? As a Southern California transplant, I have increasingly fallen more and…
April is Customer Appreciation Month!
Here at Roadside, our customers are the driving force behind all that we do. During this month’s Customer Appreciation focus, we would like to take this opportunity to give a shout-out to our clients! For this blog, we’d like to recognize one of our doctors who “gets it” when it comes to social media and its impact on SEO. Located in Muncie, Indiana, Dr. Greg Pyle is a social media superstar! Because of how relatable, current, and diverse his social content is, he is constantly receiving interaction from his followers…
Google+ New Layout: What’s Changed
Google has released some new updates to its fast growing social network, Google+, which involves changes to the “About” pages, review pages, and cover photos. These upgrades are mostly visual, but have been designed to improve the user experience and make navigation around the network simple. Throughout this blog, we’re going to highlight how you can take advantage of these updates. Bigger Cover Images Without a doubt, the most noticeable change is the increased size and prominence of the Google+ cover image. The maximum image size has been increased to…
Content Marketing: What’s the Story?
Recently, you may have heard marketing professionals using the term “content marketing” as the Holy Grail to achieve online success. This may have led you to ask: what exactly is content marketing, and how can it help your dental practice? Firstly, content marketing has taken center stage because people are paying less attention to TV ads or billboards and focusing more on the Internet to search and find information. So what can help small businesses stand out when people search on the Internet? Great content. Content marketing allows small businesses to…