Announcing Roadside’s New Website!
We are ridiculously excited to announce the launch of our new website! Tackling our own rebranding and redesign was a daunting task – as a team of website designers and marketing nerds, we have too many ideas for our own good! One of our primary goals with the new website was to showcase our amazing products. Our websites feature advanced SEO techniques, powerful marketing elements and writing, and stunning design. Our new Custom Portfolio shows off our custom websites and allows the viewer to click to the sites to explore…
Vine: Share Video on Twitter!
We’ve been focusing on excellent updates among social media networks, including Google+, Facebook, and Pinterest. Now, we have some exciting news about Twitter’s newest update, putting it as a possible top competitor against the photo sharing app Instagram. On January 24, Twitter announced its merge with Vine – a mobile service allowing you to capture six seconds of video segments and share it on your Twitter and Facebook page. Because of its brevity, Vine encourages you to be creative by shooting multiple video clips and editing them together in a…
Social Media and Local Search Come Together in Facebook Nearby
Roadside’s team keeps a finger on the pulses of social media and local search, as both elements are such key parts of any dental practice’s marketing strategy. It’s no secret that social media can affect local search results, and Facebook has announced its arrival in this market with the release of its updated mobile app feature: Facebook Nearby. Previously, Nearby only allowed people to like or check-in on business pages. Now, it allows users to search for local businesses by name or category. The feature also offers data on nearby…
Welcome Roadside’s New Team Member, Maryann McGinnis!
All of us at Roadside Multimedia are excited to welcome our new Community Manager Maryann McGinnis, a California Polytechnic State University graduate with a BS in Organizational Communication Studies. The California native started her journey in social media and marketing by interning at the prestigious Universal Republic Records in Hollywood, focusing on media marketing for famous musicians including Gwen Stefani, Sugarland, and American Idol sensations. McGinnis even got a marketing dose in the medical industry as the Public Relations Coordinator for an endodontist. Despite her sunny journey in her home…
Welcome Roadside’s New Team Member, Jessica Moir!
The entire team at Roadside Multimedia would like to welcome our new Account Manager Jessica Moir, a Western Washington University graduate with a bachelor’s degree in psychology. Jess resides in Bellingham with her husband Johnny and their two terrier mixes (which she jokingly refers as her “fur-babies”). Her marketing experience involves product marketing and management for the Special Forces, which has given her the opportunity to travel across the country (47 states total!). Her unique experiences and specialty in project management ensure she will have a smooth transition to her…
Connect With More Patients Through a Dental Mobile Web App!
A recent survey conducted by the team here at Roadside revealed that on average, 19% of the traffic to our clients’ sites originated from a mobile device. There’s no denying, more and more people are accessing the information they need on the web via their mobile device. If you don’t currently have a mobile site in place, you might be losing 190 out of every thousand visitors to your website! If you do currently have a mobile website, is it converting those visitors into patients? We conducted the same survey…
Weekly Links and Tips: December 10, 2012
You can always count on us to use reliable SEO techniques to build your practice’s credibility and receive higher rankings on Google, even if it may take some time to rise to the top. There’s a reason why we always produce consistent quality content and never use shady SEO practices such as over-optimization. Google polices bad SEO behavior, and in today’s articles, we’ll review how Google’s recent updates, including Penguin, further exploit spam and shady behavior to reward websites with quality content. 2012 Year In Review: Important Shifts In Google…
Nigeria to Set World Record in Tooth Brushing
As a dental professional, you know that when it comes to maintaining sound oral hygiene, it can be a challenge for parents to get their young ones to appreciate the value of developing good habits. Imagine what it would take to get some 300,000 young ones to brush their teeth all at the same time! That’s the goal being set by the state government in Lagos, Nigeria. The country is planning for a tooth brushing display that will land them in the Guinness Book of Records. At noon on December…
Weekly Links & Tips: November 5, 2012
Facebook and Twitter are constantly changing, and it’s important for your practice’s social media pages to stay up-to-date with what’s current. This week, we will share two posts about what has been updated on these two social media outlets, and how your practice can benefit from these new adjustments. Improved Tools to Support Your Facebook Experience Facebook released a post explaining it has redesigned its Help Center to provide answers for frequently asked questions, and to make your Facebook experience practical. Featured in the remodeled page are six important topics…
Weekly Links & Tips: October 29, 2012
We are constantly looking for dental marketing tips we can share to help you make your practice successful! We are excited to introduce a new blog feature: weekly posts about what’s new in social media and more. From helpful tips to updates of what’s new, these posts will guide you on how to make your practice a success by using social media. Today we will share three blog posts from industry leaders that explain what’s new in the online marketing world. Google Starts to Downplay Zagat Scores; It Should Ditch…