Infographic: Social Media and Blogs Generate REAL Customers
We’ve said it before and we will say it again: Social Media is an essential component of a comprehensive marketing strategy. While it may be a challenge to calculate the exact ROI of social media and blogging, the data illustrated in the infographic below shows that these networks generate real customers. We’d love to hear from you: Do you consider social media and blogging important parts of your marketing strategy? What success have you personally seen from these? Embed This Image On Your Site (copy code below): Courtesy of: Roadside Multimedia
Roadside’s Links and Tips: May 13, 2013 – Create Relationships via Social Media
We are now in a virtual world where social media is crucial to create important and long-lasting relationships, which is why we are focusing on tips on how you can maintain relationships using this essential tool. Why Real-Life Relationships are Key to Social Media Success: Developing real-life relationships through social media happens in a number of stages, according to Hollis Thomases. Whether you want to meet your social connections face-to-face (The Extra Terrestrial) or are just watching the virtual activity going on around you (The Lurker), meeting your online connections…
Weekly Links and Tips: April 29, 2013 – There’s Just Something About Mobile
The era of yellow pages and regular desktop searches are slowly fading away while mobile search is becoming king. This week, we are going to focus how mobile use has exponentially grown over the past year. 86% of Smartphone Owners Use Device for Local Search Mobile search has grown immensely in the past year, and this article proves it. With 86% of mobile users using their smartphones for local search, having a mobile friendly website and making sure it’s “mobile-optimized” is crucial to gain excellent rankings. Click here to read…
VIDEO: How To Use the Google+ Mobile App For Dental Marketing
Google+ is continuing to grow at a rapid rate. It is now the second largest social media site behind Facebook. Have you ever thought: “I already struggle enough with Facebook and Twitter. How am I going to keep up with my audience now on Google+?” Lucky for us, Google has provided a slick, easy-to-use mobile app to help. This app enables you to stay up-to-date with your audience and the latest trends in your industry. Read this blog for more information on how the Google+ mobile app can help your business. You…
April is Customer Appreciation Month!
Here at Roadside, our customers are the driving force behind all that we do. During this month’s Customer Appreciation focus, we would like to take this opportunity to give a shout-out to our clients! For this blog, we’d like to recognize one of our doctors who “gets it” when it comes to social media and its impact on SEO. Located in Muncie, Indiana, Dr. Greg Pyle is a social media superstar! Because of how relatable, current, and diverse his social content is, he is constantly receiving interaction from his followers…
Facebook’s New News Feed: Your Personalized Newspaper
As we mentioned in a previous post, Facebook’s founder and creator Mark Zuckerberg announced the release of the updated Facebook news feed at a press conference in San Francisco. It is the first major update since 2009. He referred to the news feed as “a personalized newspaper” that should be “intricate, rich, and engaging.” You can see Facebook has tried to incorporate these sentiments into its latest news feed update. The three major changes Facebook has brought to the news feed are: Richer content with less clutter A choice of…
Weekly Links and Tips: April 1, 2013 – Combining Blogs and Social Media
Are you hitting a dead end with your social media marketing? For this week, we will share the importance of incorporating blogs with your social media to improve your efforts. How to Improve Your Social Media Marketing With Blogging Social Media Examiner published this excellent entry on how you can enhance your social media through blogging! This article has fantastic ideas to liven up your social media; read about it by clicking here. What do you think? Has blogging better your social media efforts? Please share your thoughts below!
6 Facebook Features You Need to Start Using to Boost Post Engagement
As a dentist, you have various tools to help you succeed in your career such as tools for teeth whitening, cleaning, crowns, etc. Obviously, you are trained in how to use these tools effectively. It is similar with Facebook. There are many tools that can make your social campaigns more successful. However, many people are not utilizing all of Facebook’s tools. So, we are here to assist you to make sure your Facebook strategy stays on track. We have provided a brief overview of six tools, which can help improve…
Facebook: Claim Your Places Page
Facebook recently rolled out two new features: Facebook Nearby and Graph Search. Are you making the most of Facebook Nearby? Is your page ready for the release of Facebook’s new Graph Search? For your dental practice to succeed on Facebook, it is vital you have a place page. This page will allow your current and potential patients to search for your business on-the-move, check-in, and rate your business with Facebook Nearby. These actions will help you practice generate more reach and appear in the new Graph Search. Have you claimed your…
Facebook News Feed: What Your Dental Practice Needs To Know
Every update made by Facebook is met with an array of mixed emotions ranging from excitement to trepidation. It is thrilling to see what little gem Facebook is going to give to the world, but also scary to think what impact it could have on businesses, including dental practices. Obviously, each update opens a box of questions and predictions, but the one that we are going to look at today is: What does your dental practice need to know about Facebook’s new news feed? To answer this question, we will…