Archive for the ‘Conversion’ Category
New FastTrak Site Launch: issaquahmoderndentistry.com
January 27th, 2012
Posted in Conversion, Dental Internet Marketing, FastTrak Dental Websites, New Site Launch
We are very excited to announce the launch of one of our first FastTrak dental websites! Dr. Eric Jorgensen and his wife, Rose, worked enthusiastically to help us make the most beautiful site for their practice: Modern Family Dentistry of Issaquah. Dr. Jorgensen and Rose carefully selected each photo for their site to strike an emotional chord with prospective patients and to encourage them to want to learn more. They wanted their patients to relate easily with the stock images they selected and eventually, they plan to use actual patient photos throughout their site.
Dr. Jorgensen chose the FastTrak design “Traveler.” Traveler is a very beautiful template option because of the large welcome movie and the soft background textures. Another great thing about this template is the scrolling call to action bar. On every page there is a contact us button, but additionally, at the top of every page there is a bar that scrolls with you so the phone number and social media are always available to a potential patient. This makes it extremely easy for a new patient to contact their office if they want to make an appointment.
Prior to working with Roadside, they had an old site with another company, but it did not have a very strong online presence. The area they serve is highly competitive, and understanding that they needed better visibility on search engines, they came to Roadside seeking assistance. Our marketing team came up with a plan of action designed specifically for Dr. Jorgensen, strategically considering their target market and their specific needs. We are positive that our monthly work on their behalf will greatly help them attract new patients!
Protect Your Dental Practice from Becoming a Casualty of a Down Economy
December 20th, 2011
Posted in Blogging & Social Media, Conversion, Dental Internet Marketing, Online Marketing, SEO
As the American economy continues to struggle, perhaps you’ve found that your dental practice is seeing monthly production numbers lower than in years past. If this is the case, you certainly are not alone. In fact, according to a recent article published in the LA Times: “In the first nine months of 2011, dentists have reported an average 3% decline in revenue and profit.”
What your friendly experts at Roadside Multimedia found especially intriguing in the above mentioned article is what the Times reported what many forward-thinking dental practitioners are doing to counter the effects of the down economy: “The economic downturn has taken a big bite out of dentists’ revenue and profits, forcing them to hire experts to help increase sales. They’re redesigning websites, pampering their clients, and using social media.”
How can you set yourself apart from the competition, and help to ensure that your practice continually sees growth?
- Perform excellent dentistry, provide the cosmetic procedures patients want, and emphasize exceptional customer care.
- Build loyal patient relationships, and reach out to potential new patients in your area through social media.
- Make sure your dental website adequately represents your practice and is useful and helpful to web users.
- Take control of how internet shoppers find your office online by utilizing the latest in proven SEO and online dental marketing techniques.
If bullet points 2-4 left you scratching your head, contact Roadside Multimedia today! It is our business and our passion to provide dental offices such as your own with the necessary tools to utilize web design, SEO, and social media marketing for dentists to ultimately see an increase in new patients and a notable rise in production!
Read the full LA Times article entitled, “Dentists Turn to Marketing after Getting the Brush Off from Patients” by clicking here.
Let’s Get Ready to Rumble: HTML vs. Flash, Part 2
December 16th, 2011
Posted in Conversion, Dental Internet Marketing, SEO
Recently, we posted about the benefits of upgrading from an older Flash-based website to a gorgeous, fully searchable, and optimized HTML dental marketing website. Flash websites were, at one time, an ideal choice for engaging and attracting web users. Times have changed and technology is constantly moving forward, and HTML is now the choice for a professional, beautiful, and informative website. The benefits of updating an older site to a Roadside HTML custom site are many:
- A fresh and current look attracts new patients.
- Stronger calls to action can be implemented to encourage conversion.
- Use of the most current web technology allows greater searchability, resulting in higher page rankings for your desired search terms on Google, Yahoo, and Bing.
- Our dynamic content management system allows greater freedom for quick turnaround on site updates.
- Vital information can load quickly, resulting in lower bounce rates and increased conversion.
You may be reading this and thinking to yourself, “This is great, but realistically, what does it mean for my practice?” Good question. Many Roadside clients have made the transition to HTML, and the result has consistently been an increase in new patient calls and appointments. Consider as an example Dr. Stephen Bjorklund in the following case study.
Case Study | Dr. Stephen Bjorklund | www.mnsmiles.com
Before: Dr. Bjorklund’s flash website, prior to the redesign
Dr. Bjorklund had a Flash site that was built in 2003. Roadside managed the SEO and monthly marketing searches for that older site, which definitely helped his page rank, but only to a certain point. In 2010, Dr. Bjorklund made the decision to update his existing dental website with a new HTML site. The new site is gorgeous, with large photos that evoke emotion and a strong, visible phone number that motivates online visitors to pick up the phone and make an appointment. Clear navigation allows viewers to find the information they need quickly and easily.
After: Dr. Bjorklund’s redesigned HTML website
What was the result of the transition?
During October through December of 2010 (prior to the launch of the new HTML website), Dr. Bjorklund’s site received 547 unique visitors. In January through March of 2011 (immediately following the launch of the new site), the site received 749 unique visitors. That’s an increase in unique visitors by 36% in only three months.
During October through December of 2010 (pre-launch), pageviews for the site were at 1,225. For three months immediately following launch, that number jumped up nearly 300% to 4,864. This shows that not only were more people finding the site, but once they were there, they were viewing more pages and interacting more with the site.
Dr. Bjorklund’s site’s bounce rate before the new site launch was 70%. This means that upon arriving to his old site, 70 visitors out of 100 would leave the site almost immediately. Right after launch, that rate dropped to 42% (which means that more visitors are finding what they want quickly and easily).
Shortly after launch, Dr. Bjorklund was thrilled to report to us that new patient calls had more than doubled. Since then, new patient calls have steadily increased. He is thrilled with his updated site we hope to see it continue to bring new patients into his practice.
If you are interested in more information about our HTML dental web design, please contact us today at team@roadsidemultimedia!
Effective Calls to Action Can Increase New Patients
December 7th, 2011
Posted in Conversion, Dental Internet Marketing, Online Marketing, SEO
Does your website serve its purpose of persuading web users to become patrons of your business? As a client of Roadside Multimedia, you can rest assured that from interest-piquing headlines and images to informational body text, your website has been engineered to represent your practice. If it has been several years since you last reviewed your website however, it may be time to re-evaluate whether the statements on your site that are intended to call the reader to action are as effective as they could be.
Consumer use of the internet to research, decide, and buy continues to increase. As a result, the web is saturated with calls to action like “click here” and “contact us,” which have become easy to overlook. While there certainly is an appropriate time and place for such simple calls to action, in some instances, they can be improved upon. Catchy calls that grip the reader and engage them are your coup d’état, giving you advantage in a sea of forgettable websites!
But where do you start, and how do you know if the calls to action on your site are working to their fullest? Well, first, you need to be sure of what you want web users to do. While the ultimate goal of your website and social media pages is to compel the web user to choose you as their dentist, you may also want potential patients to print and fill out intake forms, become educated on their own dental health by watching your videos, schedule a new patient exam, or more. Once you know what you want the reader to do, tell them! Your calls to action must make it clear (in a fresh, engaging way) what steps the reader needs to take next.
One surefire way to get the most out of your calls to action and increase the number of new patients from the web is to contact Roadside Multimedia and schedule a complimentary marketing review of your existing site. Get in touch with us today by clicking here!
Let’s Get Ready to Rumble: HTML vs. Flash, Round 1
November 18th, 2011
Posted in Conversion, Dental Internet Marketing, Online Marketing, SEO
If you are a dentist or other professional that has had a presence on the web for several years, you may have hired a professional to design you a beautiful Flash website. It had a spectacular and elegant look and was easy for your clients to navigate. There was an animated intro and even music to accompany it, all lovingly hand-crafted by a designer and developer to fit what your practice is all about. You’ve probably even had many compliments from your patients over the years on how beautiful your website is.
The goal of your website, of course, is to convert those who find you online into patients in your chair. In order to reach that goal, not only does your site need to represent your practice in the best way possible, but it also need to be found!
Technology is always moving forward, and the bad news is, Flash isn’t searchable. This means the content presented, no matter how eloquently expressed, is falling on deaf ears as far as Google, Bing and Yahoo are concerned. If you are a Google user, you may have noticed that many results now have an arrow to the right of them. If you hover your cursor over the arrow, a preview of the page, highlighting where on the page the search results are located, pops up. If you are finding a Flash site (thanks to it’s HTML content), you will most likely see a blank screen. These sites will also show up blank on mobile devices that don’t support Flash, like the popular iPhone and even the iPad.
Another huge factor is that the way people search the web has changed. Patience for intro movies meant to dazzle the user has all but disappeared. The majority of people searching the web are there to hop onto their search engine of choice and quickly find what they need, in their area, for the lowest possible prices. They want you to cut to the chase, but also to provide more information if they want it. What is the best way to accomplish both tasks?
It turns out the solution is none other than our old pal HTML. For years HTML has had a bad reputation as being the ugly way to build a site. The info is there, but it just sits on the page like a slug on a log. That perception is no longer true! Using a combination of styling the website in CSS (which helps in making changes once for all pages on a site) and plugging in jQuery elements (a flashy use of Javascript that integrates right into your web pages), you can now have a full HTML site that looks even more beautiful than older Flash sites. The information to convey is right at the fingertips of your prospective clients in a clean, easy to navigate presentation.
But the pièce de résistance is that sites built in such a way are fully searchable by all the major search engines! This means that you can not only have a site that has great content, but looks fantastic presenting it to the people finding you on search engines. These two components are key in converting online visitors into happy patients. Stay tuned to Round 2 of this topic next week, where we will share examples of Roadside Multimedia clients who have upgraded to a new HTML site and the benefits they’ve seen from the switch. In the meantime, if you have any questions or if you’d like to discuss your current site with one of the dental internet marketing experts here at Roadside, give us a call today at (360) 658-2626!
