Online Marketing

Get Excited About Facebook’s New Timeline Layout for Business Pages!

Get Excited About Facebook’s New Timeline Layout for Business Pages!

The countdown is on! By March 30th, all business pages on Facebook will be switched to the new timeline format, and at Roadside Multimedia, we couldn’t be more excited! Though it may take a moment for your eyes to adjust to a whole new layout; rest assured, these changes are designed to allow you to… Read More

Posted in , , , on March 15th, 2012 | Leave a comment

Email Marketing: A Force to Be Reckoned With!

Email Marketing:  A Force to Be Reckoned With!

Email marketing is by no means a newcomer in the realm of web advertising. Rather, this method of connecting with both new and loyal clientele is time-tested and known to be effective. And, when properly integrated with social media, email marketing can be a remarkably powerful force for reaching a new audience and building your… Read More

Posted in , , , on March 14th, 2012 | Leave a comment

Link-Bait & Pinterest: Marketing Gold!

Link-Bait & Pinterest: Marketing Gold!

According to thewall.com, Pinterest, an exciting newcomer in social media, is reshaping social commerce. In fact, the online news source asks, “Is Pinterest the next social commerce game changer?” With this exciting newcomer in social media recently surpassing 10 million unique visitors, online retailers are quickly discovering that the active links created within Pinterest’s “pinboards”… Read More

Posted in , , , on March 8th, 2012 | 2 comments

Social Media & Email Marketing: A Match Made in Online Heaven!

Social Media & Email Marketing: A Match Made in Online Heaven!

At Roadside Multimedia, we intend to leave no stone unturned in our search of the most effective internet marketing techniques for dental professionals, aimed to enhance and bolster your business. With this in mind, today’s blog post discusses the benefits of marrying your social media marketing efforts to your email campaigns, and watching the two… Read More

Posted in , , on March 5th, 2012 | 1 comment

The Social Check-In: Don’t Leave This Valuable Marketing Opportunity Untapped!

The Social Check-In: Don’t Leave This Valuable Marketing Opportunity Untapped!

Since Facebook rolled out its location based check-in feature in mid-2010, businesses have seized the opportunity to connect with potential clients in a new and exciting way. As your source for expert information regarding internet marketing for dentists, we at Roadside Multimedia believe that this feature should be utilized in the dental office as well.… Read More

Posted in , , on February 24th, 2012 | 1 comment

Add Pages to Boost Rank in Surrounding Cities

Add Pages to Boost Rank in Surrounding Cities

A primary goal for any dental practice’s online marketing strategy is to be found easily on search engines. This involves more than initial site optimization; in order to continually increase in ranking for desired keywords, and to avoid being knocked down a few spots by competition, it is essential that Roadside implement a long-term SEO… Read More

Posted in , , , on February 22nd, 2012 | 1 comment

Video Marketing: Is It Really Necessary?

Video Marketing: Is It Really Necessary?

Having video on your site used to be an extravagant extra that did not make it past the wish list for most companies. The cost and time involved put it out of reach for small businesses looking to stretch their marketing dollars. My, oh my, how times have changed! With advances in technology, there are… Read More

Posted in , , , , on February 7th, 2012 | Leave a comment

Create Exceptional Web Content: You Have the Tools

Create Exceptional Web Content: You Have the Tools

When it comes to internet marketing for dentists, creating content for use on your website, blog and other social platforms can make or break your marketing strategy. The good news is that as a dental professional, you have all the tools in your toolbox to allow you to create web content that converts readers into… Read More

Posted in , on February 1st, 2012 | Leave a comment

Market Your Expertise! The Dental Professional’s Guide to Q&A Websites

Market Your Expertise! The Dental Professional’s Guide to Q&A Websites

If you are a dental professional who understands the impact that a successful internet marketing campaign can potentially have on your bottom line, no doubt you are looking for every possible avenue to enhance your exposure on the web.  Well, at Roadside Multimedia, we’re here to help! Time and again, we’ve extolled the advantages of… Read More

Posted in , , , on January 31st, 2012 | Leave a comment