Social Media Review: Five Awesome Features That Can Help Your Practice in 2013
Over the past year, there have been an incredible amount of updated new releases and even new networks in the social media world. This article highlights five social media releases that can help your dental practice for 2013. 1. Facebook Nearby is Here Facebook’s Nearby has appeared recently on Facebook’s mobile app, and is one of the recent advantageous changes in Facebook. Facebook mobile users can now see nearby places that were suggested by their friends, who may have liked, commented, shared, or checked-in. Also, users can search for specific categories such as…
Infographic: How the Internet is Shaping Dental Marketing
Do you include infographics in your online dental marketing? Let us know in the comments below! References: Karmasnack KP Internet Marketing – Internet Statistics 2012 Video Hubspot’s Inbound Marketing Blog Dental Marketing Expert Smashing Apps Best-Infographics Internet World Stats Market Shape Screw Pile Communications Infographics Mania Embed This Image On Your Site (copy code below): Courtesy of: http://roadsidemultimedia.com/
Google+ Beats Twitter and Claims Number Two Spot in Social Media Usage
We constantly emphasize the importance of investing your social media time into Google+ to increase your practice’s online visibility. While Google+ has been frustrating to some because of its newness and constant changes, your time and effort have not gone to waste! According to Maxwell R. from phonearena.com, Global Web Index released a report highlighting the change in the usage of global social platforms including Facebook, Google+, and Twitter. With 343 million active global users, Google+ placed in the number two spot of social networks, beating out Twitter with its…
Ten Social Media Predictions for 2013
At the beginning of a new year, there are always predictions about what the year will bring. Social Media is no exception. Below are summaries of the top 10 social media predictions for 2013 from the leading industry experts (and one from me). New Facebook Releases – John Haydon (Facebook Marketing for Dummies) Facebook has gradually been offering new features that brands can use to boost their page. This will continue. Facebook will begin offering Premium pages that will include advanced analytics, which helps marketers gain a greater insight into…
Weekly Links and Tips: December 17, 2012
Social media has significant value for your practice, and if used correctly, it can expose your practice to potential patients. We’ve mastered those values and want to share them to benefit you. Today, we are going to share an informative blog post about the true value of Facebook. The Real Value of Facebook Isn’t Your Likes or Fans When it comes to Facebook, you have to realize this platform will not increase your practice’s visibility with “likes” alone. The real value of Facebook is gaining exposure with your fans’ friends.…
Weekly Links and Tips: December 3, 2012
Twitter and Facebook: These two social media platforms are key components to gaining visibility and engaging your current and potential patients. We stay up-to-date with the newest features with these essential marketing strategies, and make sure we can share it with you. For today’s Weekly Links and Tips post, we are going to share two very interesting recent posts about new features of Twitter and Facebook. Sharing Tweets just got easier The title says it all: “Sharing Tweets just got easier.” Instead of simply retweeting your favorite tweet, you can…
Hitting Your Peak: The Best Times for Dental Practices to Post on Social Media
Everyone wants to hit their peak and get the optimum results. This is no different when it comes to posting content on your Social Media business pages. If you post content on your Social Media when no one is there to see it, does it meet its purpose? No. You want people to interact with your content. If no one sees your content, it can become a lot of effort without much gain. When you post on your social media pages, you want as many people to see that content…
The New SEO is Quality, Social Content
Zach’s furry SEO mascot, Peanut SEO is not dead, but it has changed over the years. In the past, it was all about gaming the Google system with keyword stuffing and tons of links. Google has fought back with algorithm changes that have been lined up to not necessarily clean up the internet, but to change user behaviors. Getting to page one on Google is still the #1 goal, but the way to get there has changed. This is where we cue in social and quality content, two separate but…
Google Announces Changes That Will Affect Your Dental Practice
This past Wednesday, Google launched Google+ Local, basically retiring Google Places as we know it. Along with that, the review system has switched over to the Zagat format which Google purchased about a year ago. What does all this mean for your reviews and your listings on Google? Google Reviews Google really wants people to use Google+, and now a person will have to be signed up for Google+ in order to leave a review for any business. All previous reviews created by someone signed into their Gmail account will…
Social Media: Why It Can’t Be Ignored
If you are a dentist or dental professional, and have not yet implemented the effective use of social media to build and fortify your practice, we at Roadside Multimedia aim to win you over! In today’s blog post, we are going to return to the basics, and explain how social media has shaped modern commerce in a way that makes your office Facebook page nearly as important as your autoclave, your highspeed handpiece, or even your personal protective equipment. As your dental marketing experts, we can’t emphasize enough the importance…