Archive for the ‘New Site Launch’ Category
New Roadside Site Launch: drjamesamiller.com
February 16th, 2012
Posted in New Site Launch, Roadside Clients, Roadside News
Dr. James Miller received so much praise for his previous flash site, built by Roadside, that it was a somewhat hard decision for him to move into a new HTML site. The cool “laser” animation and other graphics featured in his former flash website were definitely eye-pleasing to patients, but Dr. Miller’s site wasn’t performing as well with SEO rankings as we knew an HTML site would. Keeping the branding and color scheme from his original site, we created a sharp looking new site for Dr. Miller that pleases both patients and search engines.
Some unique features of www.drjamesamiller.com:
Having before and after photos along with case study descriptions on the new site was very important to Dr. Miller. We were able to design and build his Smile Gallery in a way where you can easily navigate through the patient cases and read patient-friendly descriptions of the services performed.
It’s always great to be able to put a name to face, which is why we designed the Testimonials section to have the patients’ photos alongside their name and testimonial. We love when our clients have both kind comments and beautiful photos to showcase together for each patient!
Dr. Miller and his team wanted their site to be educational but also used as a reference for before and after treatments. Since they often perform oral surgeries, we created an entire Patient Care section with pre- and post-operative care instructions, as well as FAQs and patient forms.
Dr. Miller needed a website that was easy to navigate, informative, persuasive, and beautiful. By combining tried-and-true marketing techniques (making the phone number prominent and the “request an appointment” forms easy to find) with personal touches from the practice (testimonials to accompany patient photos), we’ve accomplished our goal!
New FastTrak Site Launch: issaquahmoderndentistry.com
January 27th, 2012
Posted in Conversion, Dental Internet Marketing, FastTrak Dental Websites, New Site Launch
We are very excited to announce the launch of one of our first FastTrak dental websites! Dr. Eric Jorgensen and his wife, Rose, worked enthusiastically to help us make the most beautiful site for their practice: Modern Family Dentistry of Issaquah. Dr. Jorgensen and Rose carefully selected each photo for their site to strike an emotional chord with prospective patients and to encourage them to want to learn more. They wanted their patients to relate easily with the stock images they selected and eventually, they plan to use actual patient photos throughout their site.
Dr. Jorgensen chose the FastTrak design “Traveler.” Traveler is a very beautiful template option because of the large welcome movie and the soft background textures. Another great thing about this template is the scrolling call to action bar. On every page there is a contact us button, but additionally, at the top of every page there is a bar that scrolls with you so the phone number and social media are always available to a potential patient. This makes it extremely easy for a new patient to contact their office if they want to make an appointment.
Prior to working with Roadside, they had an old site with another company, but it did not have a very strong online presence. The area they serve is highly competitive, and understanding that they needed better visibility on search engines, they came to Roadside seeking assistance. Our marketing team came up with a plan of action designed specifically for Dr. Jorgensen, strategically considering their target market and their specific needs. We are positive that our monthly work on their behalf will greatly help them attract new patients!
New Roadside Site Launch: vaildentistry.com
January 24th, 2012
Posted in Dental Internet Marketing, New Site Launch, Roadside Clients, Roadside News
Upgrading Dr. Jonathan Haerter’s simple flash site to a stylish and functional HTML site was a no-brainer—Dr. Haerter’s old site just didn’t do his practice the justice it deserved! With a new logo, new office photos, and plenty of new special offers to showcase, we had a ball designing and building a new site for Vail Dentistry!
Some unique features of www.vaildentistry.com :
In order to make navigating the site easy, we anchored the main menu to the top of every page. That way, no matter how far down patients scroll, they always have the entire menu at their fingertips.
Vail Dentistry loves their patient family and therefore have several different special offers to highlight on their site. We designed an eye-catching Special Offers thumbnail right on the home page, and once clicked, a savvy “coupon” image opens with all of their special offers detailed. These can easily be changed by Dr. Haerter through our Updates process throughout the year.
Dr. Haerter and his team are very active in the Vail Valley community and love to give back. They submitted several fun newspaper clippings and photos which we were able to design a Community Involvement page around. Organizing so many items on our flash sites is difficult—now with HTML technology it’s easy!
Dr. Haerter’s old flash site was perfectly functional, just missing the pizazz and infrastructure needed to highlight the various photos, videos, galleries, and other fun items they provided us. Now their patients can easily explore the website and learn more about this multi-faceted practice!
New Roadside Site Launch: drgregpyle.com
January 6th, 2012
Posted in New Site Launch, Roadside Clients, Roadside News
Dr. Pyle has been a loyal customer with Roadside since we launched his first site back in 2006! Although this website had worked well for Dr. Pyle, it was time to upgrade to a new and improved HTML site. With a new logo and color scheme created, we had more than enough design inspiration for Dr. Pyle’s new site! We’re excited for patients to explore University Avenue Dental’s sleek site and take advantage of the new features.
Some unique features of www.drgregpyle.com:
Dr. Pyle had a new (and fabulous) logo created so we decided to feature it by having it “overlap” down over the rest of the content throughout his site. This ensures that the branding of his practice is prominent.
We love how Dr. Pyle is so active with his social media. His new site encourages patient interaction by having a link to his Facebook page right in the welcome movie!
The inner pages feature informative and persuasive “pull quotes” to encourage patients to call and ask more questions. In case a patient doesn’t want to read the entire page of content, they can quickly learn about the benefits of a specific service or feature of the practice. And because they’re showcased right on each image, they’re sure to catch attention!
Most of our new HTML websites have the doctor’s contact information easily accessible at the top of every page. We went a step further with Dr. Pyle’s site by adding an orange Google review icon to his Call-to-Action bar. We all know how important Google reviews are!
Dr. Pyle’s website now matches the beautiful new logo, office décor, and overall branding of his practice. This site has a lot of fun design elements that aren’t seen on any other website we’ve created—we know his current and new patients will be “wowed” by the look and feel!
New Roadside Site Launch: acld.com
December 5th, 2011
Posted in New Site Launch, Roadside Clients, Roadside News
Featured on many popular television programs and mentioned countless times in print, Dr. Brian McKay is a leader in the cosmetic dentistry world. Many other dentists look to him and admire what he’s done for the industry, especially in treatment of eating disorders. We provided Dr. McKay a sleek and organized website with a mission to educate and convert patients!
Check out some of the unique features of www.acld.com:
Dr. McKay is so well-known and respected in dentistry, we featured him as the first slide in his welcome movie, as well as lower on the home page. It’s important for patients to recognize Dr. McKay and featuring him prominently on his website helps brand the doctor himself, not just his practice.
One of Dr. McKay’s greatest assets is registered dental hygienist, Cris Duval. She’s as experienced as they come and the new site has an entire page devoted to Cris! Her interesting and easy-to-understand online consultation videos (cleverly-named Cris’ Corner) are featured on this page and really help patients understand the importance of good oral hygiene.
Implant dentistry can be overwhelming, scary, confusing, and misleading for patients who are unfamiliar with it. Dr. McKay had some wonderful patient testimonial videos created so people could hear real patients talk about the procedures. They also discuss barriers patients may find about dental implants (pain, financial worries, etc) and combat them very effectively!
Dr. McKay’s new site is like a breath of fresh air—it’s easy to navigate and quite informative without being encyclopedic. Roadside Multimedia is proud to create a website for a dentist who is so widely known and respected! Take a look at www.acld.com and let us know what you think of the new site in the comments below!
New Roadside Site Launch: smileimages.com
November 28th, 2011
Posted in Dental Internet Marketing, New Site Launch, Roadside Clients, Roadside News
Dr. Bradley Olson has been practicing dentistry for close to 30 years and has an impressive portfolio of patient case photos to show for it! We wanted to highlight his experience and established practice in a modern but classic way and found several subtle design features to accomplish this.
Some unique features of www.smileimages.com:
In order to make contacting his Waldorf dental office as easy as possible, we’ve incorporated a Contact Us tab to Dr. Olson’s site that always stays anchored to the top of the page. This means no matter how far down on the site you scroll, the phone number, request an appointment form, and social media icons area always visible at the top of your screen. We have found that this tool increases patient conversion and makes the site more user-friendly. Try it out for yourself!
We wanted to incorporate Dr. Olson’s tagline, “Making your smile a masterpiece,” into the design of his site so we used a background that had artistic flair (watercolor) and used a picture frame in his welcome movie as well as the inner pages. We try to vary it up when it comes to how we display photos on our sites, and this gave us the perfect opportunity to show photos in a frame.
Showcasing real patients on a dental marketing website is always best! It builds credibility with patients and can give a site a real feeling of authenticity. You’ll notice we added “Actual Patient of Dr. Olson” in the welcome movie and wherever else possible.
Since Dr. Olson is very active on his blog (which the Roadside team commends him for!) we highlighted it right on the home page as a feature box under the welcome movie. This provides another call-to-action for patients to get involved and to interact with the practice more.
In addition to a traditional Smile Gallery, Dr. Olson has a Patient Case Studies section on his site. This is a great feature for patients to see before and after smile photos, a great after portrait, and a little description from the doctor of the services performed.
Dr. Olson has several really great online consultation videos (another thing we commend him for!). We needed an efficient and eye-catching way to showcase these on his site. Check out his In the Media section and notice how we also link to it from various inner pages.
Dr. Olson upgraded from one of our older-technology Flash sites to this beautiful new HTML site. The entire Roadside team loves the new site and we are excited to see how it benefits Dr. Olson’s practice! We’re confident he’ll see a boost in both new patient conversions and search engine rankings. If you have any questions about upgrading your older Flash website to an HTML site designed to effectively market your business, contact the online dental marketing experts at Roadside Multimedia today!
New Roadside Site Launch: jesssantucci.com
October 25th, 2011
Posted in Dental Internet Marketing, New Site Launch, Roadside Clients
We are thrilled to announce the launch of a new custom site for Orinda cosmetic dentist Dr. Jess Santucci: www.jesssantucci.com
Dr. Santucci and his team are classy, sophisticated, and smart, and they needed a logo and website that reflected this. As inspiration, Dr. Santucci provided us with some high-end restaurant websites and lots of great feedback. We were able to create a logo and website that are both stylish and professional.
Some unique features of www.jesssantucci.com:
Four feature boxes under the welcome movie: This is the first site implementing this type of hover state and animation and we find it quite interactive for patients. The “Learn More” text also encourages conversion.
SEO-friendly footer: This site features an SEO- and user-friendly footer. The footer appears on every page and puts contact information as well as navigation links at patients’ finger tips. Google loves this kind of content, and we expect it will dramatically increase page ranking.
Sidebar content within services sections: If you click through the service categories, you’ll see different sidebar content: Smile Gallery on Cosmetic Dentistry services, Meet Dr. Santucci on Comprehensive Dentistry services, and Guest Reviews on TMJ Dentistry services. You’ll also see every page has an embedded patient form on it to encourage conversion.
Guest Reviews: Dr. Santucci provided us with beautiful patient photos and detailed guest reviews. We split them up into two categories: TMJ Guest Reviews and Cosmetic Guest Reviews. While Dr. Santucci performs exquisite cosmetic dentistry, he wanted to highlight his life-changing TMJ dentistry as well.
Dr. Santucci has been a dream to work with! He had great ideas, but also let our designers and developers use their creative juices to produce an amazing new website for his practice. We hope his patients love it as much as we do!
