Back to the Drawing… er Writing Board
Unless you’ve been under a rock, you have probably heard in recent months the hot phrase of 2013 – “content is king.” We’re no longer using copywriters – we’re searching for content designers. The game has changed and it is no longer simply about proper grammar; it’s about captivating a personality and tone. It’s a focus on brand accessibility through content – and it is here to stay. It seems to be a universal thought that we need to blog more, add more pages to websites, and keep a continual flow of…
Linking in our Modern World
The year is 1998. Something is about to occur that will change the game forever. No, I am not talking about the birth of my daughter Madeline, although that changed MY game forever. I am talking about the advent of Google, and the other search engines that followed. Google pretty much took the 60′s meet and greet cocktail party and the high school lunch room (an experience that still brings many people nightmares and thousands of therapists countless clients) and combined them. And THEN said, if you don’t become popular,…
Roadside’s Journey to Agile and Inbound Marketing
As an SEO and marketing agency, we have to follow up-to-date practices, white hat methods, and shift our content strategy from outbound to inbound. In 2013, doing business online requires so much more effort, collaboration, and creativity than ever before! Rogerbot and I at MozCon 2012 | photo credit: SEOMoz Since attending SEOMoz’s SEO conference, Mozcon, in July of 2012, we have shifted our business model to embrace “agile marketing.” This means we have cross-functional teams, who are equipped to take care of our clients’ needs in a timely manner while…
Facebook: Claim Your Places Page
Facebook recently rolled out two new features: Facebook Nearby and Graph Search. Are you making the most of Facebook Nearby? Is your page ready for the release of Facebook’s new Graph Search? For your dental practice to succeed on Facebook, it is vital you have a place page. This page will allow your current and potential patients to search for your business on-the-move, check-in, and rate your business with Facebook Nearby. These actions will help you practice generate more reach and appear in the new Graph Search. Have you claimed your…
Weekly Links and Tips: March 25, 2013 – Google News
Some interesting changes are happening in Google, causing a buzz among marketing blogs. The following links we’re going to focus on address those changes and how you can adjust accordingly. 12 Google Reader Alternatives Sadly, RSS readers are going to have to say goodbye to Google Reader on July 1st because it will be shutting down. Luckily, this informative article mentions some alternatives to keep up with new blog posts and the latest news. An easy way to keep up with Roadside’s new blog posts would be subscribing to our…
Social Media Review: Five Awesome Features That Can Help Your Practice in 2013
Over the past year, there have been an incredible amount of updated new releases and even new networks in the social media world. This article highlights five social media releases that can help your dental practice for 2013. 1. Facebook Nearby is Here Facebook’s Nearby has appeared recently on Facebook’s mobile app, and is one of the recent advantageous changes in Facebook. Facebook mobile users can now see nearby places that were suggested by their friends, who may have liked, commented, shared, or checked-in. Also, users can search for specific categories such as…
Google+ New Layout: What’s Changed
Google has released some new updates to its fast growing social network, Google+, which involves changes to the “About” pages, review pages, and cover photos. These upgrades are mostly visual, but have been designed to improve the user experience and make navigation around the network simple. Throughout this blog, we’re going to highlight how you can take advantage of these updates. Bigger Cover Images Without a doubt, the most noticeable change is the increased size and prominence of the Google+ cover image. The maximum image size has been increased to…
Weekly Links and Tips: March 18, 2013 – Understanding Local Search
The power of local search can make or break any marketing and SEO strategy. Implementing valuable content, accurate listings, and reviews into your social media can influence local search to work in your favor, which is covered in this week’s links. 18 Social & Local Marketing Ideas Based on the Consumer Journey You may already know about the consumer pathway, which focuses on a seven step process – awareness, involvement, active consideration, purchase, consumption, relationship building, and advocacy – a customer endeavors to make a purchase. This excellent entry provides…
Content Marketing: What’s the Story?
Recently, you may have heard marketing professionals using the term “content marketing” as the Holy Grail to achieve online success. This may have led you to ask: what exactly is content marketing, and how can it help your dental practice? Firstly, content marketing has taken center stage because people are paying less attention to TV ads or billboards and focusing more on the Internet to search and find information. So what can help small businesses stand out when people search on the Internet? Great content. Content marketing allows small businesses to…
Weekly Links and Tips: March 11, 2013 – Understanding Google Search
We have all been puzzled how Google generates search results through its algorithms and formulas … until now. Today, we are going to focus on a Google presentation explaining how search works! How Search Works Google listened and has provided the answers about search in this creatively designed presentation. Divided into three parts – crawling and indexing, algorithms, and fighting spam – this entry is easy to understand and definitely worth checking out. Do not miss out on this informative opportunity – check out Google’s presentation! What do you think? Did you…