You Can Manage Your Online Reviews!
…With the help of Roadside Multimedia’s team of experts, of course! The World Wide Web allows consumers to instantly share their opinions, posting personalized reviews of products and services online. Google, Bing, and Yahoo! greatly value such reviews, even factoring them into search engine rankings for local businesses. For consumers, researching online reviews can be especially helpful in identifying just the right choice of dentist, dry cleaner, or restaurant. For business owners, however, these review forums can be very intimidating! What if a disgruntled client posts a negative review? Is…
Why Social Media Works
If you’ve followed Roadside’s blog for any amount of time, you probably know how sincere we are about the power of social media sites such as Facebook and Twitter as a part of your dental website marketing plan. Hopefully you feel the same, and have already included links to your social media sites on your dental website. If not, let’s take a look at why social media sites, including Facebook and Twitter, really work. Social media offers something that traditional marketing tactics don’t: immediate, ongoing interaction with your target audience.…
Helpful Tips for Good Blog Writing
Maintaining your dental web blog can play a critical factor in your online success as a dentist. Dental website marketing specialists, like us here at Roadside, know that ensuring fresh content is regularly added to your blog helps boost your SEO, and allows you to become more personable to your viewers. If your blog content is poorly written or uninteresting, you may push potential patients away with just one click of the mouse. What’s viewable on your blog may be the groundwork for how potential patients may perceive your practice.…
The Mobile Web Advantage
Mobile web search is quickly rising, giving businesses with mobile optimized websites the competitive advantage. With cell phones and tablet PC’s being compact and so readily available in “on the go” situations, it makes sense that soon mobile web search will bypass laptops and desktop PC’s. Mobile web gives users easy access to information in a matter of seconds, anywhere they are within network coverage. If you are looking for a way to expand your dental web marketing strategies, and don’t yet have a mobile optimized website, you may consider…
Video and Dental Website Marketing: Animated Media Presentations
In a previous blog post, we mentioned the power of adding video to your dental website marketing plan. Your first thoughts may take you right to live-action video. However, there is another compelling, and even more cost-effective type of video you should know about: Animated Media Presentations (AMPs). AMPs are sort of like a slide show of quality photos set to music. They are a quick and effective way to attract your viewers by displaying the personality of your practice, to begin building relationships with your audience, and ultimately, to…
Video For Internet Dental Marketing: Get Noticed and Engage Your Viewers
Adding video to your dental website may be one of the best ways to engage your viewers and make your site stand out from the crowd. Online video allows you to broadcast your qualifications, interact with potential clients, and elevate your web presence. What’s more is that Google notices video more than a site which is text-only, meaning your dental website will likely be ranked higher on search listings. If you are looking for a sure-fire way to increase your chances of finding your site on page one of Google…
It’s Time for a Fan Appreciation Giveaway!
One lucky Roadside fan will win a San Juan Adventure Cruise for 2, courtesy of San Juan Cruises (whales.com). Start by setting sail out of Bellingham, WA, search for Orca Whales, and stop in Friday Harbor for a 2-hour shore visit, including a delicious Northwest buffet! We want to be certain the person who wins is going to really enjoy it! To enter, “Like” us on Facebook and upload a photo to our page of you enjoying the sun in the best way you know how. We will pick the…
We Appreciate Our Fans!
The team here at Roadside Multimedia wants to say thank you to all of our Facebook fans! We are planning a week of fan appreciation, to celebrate our terrific fans on Facebook, which will start once we have 250 “likes.” During Fan Appreciation Week, Roadside will give away a prize each day of the work week to one of our fans on Facebook, just to say thank you for being our fan! We plan to reach 250 Facebook fans in the near future, but in the meantime, we’d love for…
A Word About Web Toolbars
What is a web toolbar? Well, Roadside Multimedia’s dental internet marketing clients benefit from a toolbar footer on their website powered by Wibiya. If you are a client of Roadside, you may have wondered why your website has been outfitted with this Wibiya bar. And the answer is quite simple, when installed according to a precise marketing strategy and managed accordingly; a website toolbar enhances the function of your website! Web toolbars, such as the one provided by Wibiya, allow for a more complete user experience on your website. By…
The Basics of Blogging for Success!
When it comes to dental internet marketing, your blog can be a powerful tool in bringing potential clients to your website. Have you turned up the volume of your web presence by utilizing your blog to its fullest? Roadside Multimedia’s valued marketing clients have an office blog attached to their website. This blog serves several purposes, including: Enhancing search engine optimization (SEO) for your website, through link and keyword-rich blog entries. Showing new clients what you’re all about! The team at Roadside Multimedia has put a lot of effort into…