You Can Manage Your Online Reviews!

…With the help of Roadside Multimedia’s team of experts, of course!

The World Wide Web allows consumers to instantly share their opinions, posting personalized reviews of products and services online. Google, Bing, and Yahoo! greatly value such reviews, even factoring them into search engine rankings for local businesses.

For consumers, researching online reviews can be especially helpful in identifying just the right choice of dentist, dry cleaner, or restaurant. For business owners, however, these review forums can be very intimidating! What if a disgruntled client posts a negative review? Is it possible to manage your online reviews, maximizing their marketing power?

Thankfully, the answer is yes! Many of Roadside Multimedia’s marketing clients have already benefited from the attention of our Reputation Management Team. Whether you are a client of Roadside or not, the following steps can help you get started in managing your business’ online reviews:

• Know what’s out there. Familiarize yourself with the review forums that have gained popularity in your area, regularly monitoring your own various listings.

• Be proactive. Encourage positive online reviews from those valued clients whom you know are satisfied with your service.

• Don’t be afraid to react. Though it may seem out of your comfort zone, consider responding to a negative online review. Doing so occasionally resolves the issue, but more often allows other consumers to see your willingness to come to a resolution.

• Contact Roadside Multimedia. Clients of Roadside may contact us to learn more about how their individualized Reputation Management Package is being handled. If you are not a current client, call for more information on our premiere internet marketing and dental website design services.

Managing your online reviews is possible, but it takes effort, and a bit of know-how. In the end, the payoff can be a strengthened online presence that commands the attention of the search engines and brings new customers through your doors. We invite you to check back regularly for more internet marketing tips, pertinent to grow your business!

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Why Social Media Works

If you’ve followed Roadside’s blog for any amount of time, you probably know how sincere we are about the power of social media sites such as Facebook and Twitter as a part of your dental website marketing plan. Hopefully you feel the same, and have already included links to your social media sites on your dental website. If not, let’s take a look at why social media sites, including Facebook and Twitter, really work.

Social media offers something that traditional marketing tactics don’t: immediate, ongoing interaction with your target audience. You can initiate conversations through status updates, post photos or videos of the goofy times your team had in the office that day, and provide links to informative dental news, etc. Post as little or as much as you’d like. Either way, your social media site may become the most engaging tool available to attract and connect with your audience. The reality of it is that social media gives you the opportunity to become a real person to existing and potential patients.

Connect, listen, and engage. For any of your dental website needs, including making the most of social media, contact us at Roadside Multimedia today.

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Helpful Tips for Good Blog Writing

Maintaining your dental web blog can play a critical factor in your online success as a dentist. Dental website marketing specialists, like us here at Roadside, know that ensuring fresh content is regularly added to your blog helps boost your SEO, and allows you to become more personable to your viewers. If your blog content is poorly written or uninteresting, you may push potential patients away with just one click of the mouse.

What’s viewable on your blog may be the groundwork for how potential patients may perceive your practice. For effective blog writing, remember these tips:

Keep it simple– In other words, no fancy-shmancy dental terminology. Write clearly and effectively, but leave out the big words. Your patients know you’re a dental expert when they see DDS or DMD after your name. In most cases, they’re looking for that patient-dentist connection, and hoping to find it in your blog.

Pay attention to length– Too much content can be overwhelming, and your viewers don’t want to visually wade through an abundance of information. Stick to one topic at a time. Just a few paragraphs are typically sufficient at providing your readers with what they’re looking for.

Make it readable– A page full of plain old paragraphs can be difficult to read, and to be honest, a little boring. By adding bullet points, headlines, or FAQ’s, readers are able to skim through your content easily and effectively in order to find the relevant information they need.

In this day and age, web presence is everything. Contact us at Roadside Multimedia for effective dental website marketing assistance.

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The Mobile Web Advantage

Mobile web search is quickly rising, giving businesses with mobile optimized websites the competitive advantage. With cell phones and tablet PC’s being compact and so readily available in “on the go” situations, it makes sense that soon mobile web search will bypass laptops and desktop PC’s. Mobile web gives users easy access to information in a matter of seconds, anywhere they are within network coverage. If you are looking for a way to expand your dental web marketing strategies, and don’t yet have a mobile optimized website, you may consider making this your next step!

Mobile web optimization enhances the performance of your website as it is accessed on a mobile device. Because the screens of these devices are much smaller than a laptop or desktop, mobile optimization compacts your website to fit mobile needs. Page size, links, and content can all be simplified for easier access and management. All in all, mobile web offers an accessibility that can’t be established when accessing regular websites from a mobile device.

Mobile web also allows for easy integration of mobile device applications. For example, if you list your office phone number on your site, users can make a direct call from the site, or add it to their phone contacts. If an address is listed, navigation applications can lead users directly to your office. With the thousands of applications available on the Android and Apple markets ever expanding, there’s virtually no limit to how your site will be able to function with these devices.

What’s certain is that mobile web search will continue to grow, and so will the benefits of mobile web optimization. For more information on dental web marketing, we encourage you to contact us at Roadside Multimedia. We look forward to hearing from you!

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Video and Dental Website Marketing: Animated Media Presentations

In a previous blog post, we mentioned the power of adding video to your dental website marketing plan. Your first thoughts may take you right to live-action video. However, there is another compelling, and even more cost-effective type of video you should know about: Animated Media Presentations (AMPs).

AMPs are sort of like a slide show of quality photos set to music. They are a quick and effective way to attract your viewers by displaying the personality of your practice, to begin building relationships with your audience, and ultimately, to drive more business to your dental practice. They can easily be added to any page of your dental website, blogs, Facebook pages and more. What’s fantastic, is that AMPs pack the same SEO power as live-action videos!

Roadside has so much fun working on AMPs with our doctors! Being able to creatively and professionally put together Animated Media Presentations of your practice is a great way for us to stay connected and see what’s happening in your office, all the while boosting your Google rankings and directing traffic to your site– something we find truly satisfying!

If there’s ever anything we can do for you, contact your dental website marketing gurus at Roadside Multimedia today.

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Video For Internet Dental Marketing: Get Noticed and Engage Your Viewers

Adding video to your dental website may be one of the best ways to engage your viewers and make your site stand out from the crowd. Online video allows you to broadcast your qualifications, interact with potential clients, and elevate your web presence. What’s more is that Google notices video more than a site which is text-only, meaning your dental website will likely be ranked higher on search listings. If you are looking for a sure-fire way to increase your chances of finding your site on page one of Google searches, there may not be a better way to do so than with a video that has the right keywords and description. The bottom line is, don’t just count on text and photo to deliver visitors to your website, video is becoming a powerful tool in internet dental marketing.

As professionals in internet dental marketing, let Roadside Multimedia produce your video for your dental website and watch the traffic build! To find out how, contact us today!

Click on the link below to check out a great example of a video embedded onto a web page!

http://www.sereneoaksdental.com/dentists/cosmetic-dentist-north-oaks-horn.html

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We Appreciate Our Fans!

The team here at Roadside Multimedia wants to say thank you to all of our Facebook fans! We are planning a week of fan appreciation, to celebrate our terrific fans on Facebook, which will start once we have 250 “likes.” During Fan Appreciation Week, Roadside will give away a prize each day of the work week to one of our fans on Facebook, just to say thank you for being our fan!

We plan to reach 250 Facebook fans in the near future, but in the meantime, we’d love for you to suggest prize ideas. Help us by commenting on Facebook here to tell us what prize you’re dreaming of!

At Roadside Multimedia, we are all about helping our clients achieve a growing web presence that enhances business. Facebook provides an excellent platform for businesses like yours to communicate with clients and build a sense of community! If you have any questions about internet marketing for dentists, or dental web design, contact Roadside Multimedia today!

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A Word About Web Toolbars

What is a web toolbar? Well, Roadside Multimedia’s dental internet marketing clients benefit from a toolbar footer on their website powered by Wibiya. If you are a client of Roadside, you may have wondered why your website has been outfitted with this Wibiya bar. And the answer is quite simple, when installed according to a precise marketing strategy and managed accordingly; a website toolbar enhances the function of your website!

Web toolbars, such as the one provided by Wibiya, allow for a more complete user experience on your website. By incorporating links from sites across the web, a toolbar makes your website more interactive and increasingly powerful! In a clean and efficient manner, a web toolbar allows you to integrate information from Facebook, Youtube, Twitter, and more!

Keeping our dental web marketing clients up to speed with regards to web toolbars is just one way that we at Roadside Multimedia strive to boost your online presence. For more information on effective internet marketing for dentists, contact Roadside Multimedia today!

Find us on Facebook here.

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The Basics of Blogging for Success!

When it comes to dental internet marketing, your blog can be a powerful tool in bringing potential clients to your website. Have you turned up the volume of your web presence by utilizing your blog to its fullest?

Roadside Multimedia’s valued marketing clients have an office blog attached to their website. This blog serves several purposes, including:

• Enhancing search engine optimization (SEO) for your website, through link and keyword-rich blog entries.

• Showing new clients what you’re all about! The team at Roadside Multimedia has put a lot of effort into showcasing your state-of-the-art services, top-notch dental team, beautiful facility, and expertise on the various pages of your website. Your blog provides a great opportunity for you to display another important facet of your practice that potential clients are dying to know about: your personality!

• Build a sense of community with existing clients, and gain their loyalty. Blogging allows you to demonstrate to current patients that you are engaging in continuing education and research, making improvements in the office that will ultimately benefit their dental health!

• Blogging works hand-in-hand with social media marketing (SMM)! The majority of Roadside Multimedia’s marketing clients have their blog attached to both their Facebook account and Twitter page, so one blog post automatically generates a Facebook update and Tweet as well! Three birds, one stone!

We can’t emphasize enough that investing your time in regular, relevant blog posts is well worth the effort! For further information on high-quality blogging that helps you flex your online muscle, contact your expert in dental internet marketing, Roadside Multimedia right away.

And remember to find us on Facebook.

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