Understanding Organic Link Building – Part 2: How?

August 5th, 2010    Posted in Uncategorized

Part 1 of our series on organic link building discussed why this should be part of your marketing strategy. Today, lets cover what you really want to know, which is how to do it!

In short, the recipe for natural link building looks something like this:

* One part the most useful, relevant content that provides the best resources, tools, services, etc. in your industry .
* One part patiently waiting for others on the web to find and decide to link to you.
* Repeat, repeat, repeat!

If this sounds intimidating, that’s because it is. So it’s important to have a plan and stick to it. Utilize your blog to it’s full extent by writing (often) about what you know. Incorporate style and flair, and always try to consider what information your readers are looking for. Eventually, you will be gifted with those links and the traffic that is directed to your site and therefore through your office doors!

Understanding Organic Link Building – Part 1: Why?

August 5th, 2010    Posted in Uncategorized

I appreciate a nice single-malt Scotch. (Pique your interest?) Maybe for you it’s red wine, or a delicious meal prepared by a gourmet chef, or an interesting piece of artwork, but for me, definitely Scotch. In order for me to enjoy that smoky, caramel-colored goodness, years of effort and expertise have been expended. Malted barley and clean, pure spring water processed into mash, fermented, distilled, and then matured in oak casks for years, bottled, and shipped halfway across the world. If you’re thinking that I’m sitting at my desk on a dreary Washington Monday morning pining for my next drink, you’re only partly correct. So why are we talking about my love affair with Scotch?

Like my beverage-of-choice, organic link building takes time, patience, and effort, but it’s worth it! We know the end goal is directing traffic to your site so new clients can find you. Natural link building has real business value, you just have to have a long-term view and commitment.

Link building of course, is only a part of the SEO puzzle. So why put all the effort into it? Especially when you’ve got CE credits to keep up on, new technology to learn, and, oh yeah, dentistry to perform! Well, here at Roadside Multimedia, we think that link building as a means for directing traffic to your site and attaining an optimal page ranking is invaluable. We know this because natural link building is what powers most of the top sites on the internet. It’s a formula that takes consistent effort, but is proven to work!

So, whether you’re a client of RSMM already, or considering hiring us to create and market your site, contact us today to learn more about all aspects of SEO, including organic link building!

Yellow Page Advertising a Relic!

August 5th, 2010    Posted in Uncategorized

In a thought-provoking article published by the Seattle Times recently, it was revealed that the Seattle City Council is looking to cut down on the waste caused by unwanted phone directories, by allowing consumers to opt out of delivery.  The article went so far as to call unwanted directories “a nuisance.”

Personally, I can think of about a hundred ways to use my phone directory, including but not limited to:  booster seat, fire starter, door stop, protection from home invasion, Dustin Hoffman impressions, etc.  The point is that the Seattle Times, and everyone here at RSMM agree that the Yellow Pages are no longer the relevant research aid they may have been years ago.

In decades past, it would have been simply ludicrous not include Yellow Page advertising in your dental marketing plan.  However,  as the majority of people are looking exclusively to the web to search for everything from dental offices to doggie day cares, money spent on Yellow Page advertising sits unviewed on kitchen counters and propping up table legs.

Marketing in the Yellow Pages was simple, step one: buy the biggest ad, step two: wait for phone to ring.  Comparatively, on-line marketing seems so complex:  SEO, the importance of links, page ranking, where do you start?!  A great first step would be to contact Roadside Multimedia today, let us be your guide to dental web marketing!

Roadside’s Social Media Mentor is on Ice; Can Now Blog About Her Broken Leg!

June 30th, 2010    Posted in Uncategorized

Roadside Multimedia’s own Tynisha Mann, tour guide for many dentists on their voyage through social media, has broken her leg and will be out of the office for a couple weeks pending her recovery. For those of you who have upcoming appointments with Tynisha about blogging and your social media, don’t worry, we will be in touch with you. If you have not heard from us yet, a representative of RSMM will be rescheduling your appointments or rearranging your social media needs during this interm.

Tynisha was sharing her bubbly personality with some young girls by fostering an entertaining trip to the ice rink to celebrate school being out last Friday. The girls were starting off their Summer vacation right until Tynisha, masterful multi-tasker that she is, encountered an unexpected divot of ice. She was uncharacteristically taken off guard and unable to negotiate the ice. Her toe pick (every time I hear that term I think of The Cutting Edge!!!) got stuck and her momentum instantly shifted to her left ankle, breaking the bones and requiring surgery. She has survived the surgery and hospital stay and is now resting up at home.

Our office will miss Tynisha’s chipper personality while she is recovering, but will continue to handle all of our clients’ social media needs. When she is able to return, she will be ready to get back to work for you in helping your social media to rock!

Thanks for all your hard work, Tynisha. Get well soon!!

(P.S. Heather is lonely on her coffee runs….just sayin’…hurry up and heal already!!!)

Here she is smiling in her hospital bed…it might be the fun stuff coming through the IV that was bring that on though!

How Social Media is Changing Everything

June 23rd, 2010    Posted in Uncategorized

Previous posts have discussed how to successfully build your Social Media Marketing (SMM), but in this post, we back track just a bit. Many of the dentist we here at Roadside Multimedia (RSMM) work with are already strong believers in the power of SMM, but if you still need some convincing, read on.

A study conducted by the Society for New Communications Research sheds light on how social media is affecting business and decision-making. No surprise to anyone here at RSMM, but to sum up, social media is having a tremendous impact on how professionals make and gain support for decisions. What this means to our readers: Failure to utilize social media outlets as a means to market your practice is simply not an option.

If you have time, please follow the link below to the blog of on the the study’s authors, Don Bulmer, and read the complete findings of the study. If not, here are some of the points we at RSMM thought were striking:

• Through the use of social media, customers and patients now have an instantaneous platform for discussion of their ideas, experiences and knowledge. Which means that the word-of-mouth advertising that you know brings in the best patients is now happening via social media sites, not just around office water-coolers.
• The professionals surveyed for this study trust online information from social media almost as much as information gotten in-person. Wow!
• Social Media uses patterns that are not pre-determined by age or organizational affiliation. A presence on social media sites can help you reach and influence potential patients of all ages and walks of life.

We know what you’re thinking; Facebook and Twitter were not subjects you covered in dental school, where do you start? Call our office today, we’d love to point you down the right path!

Click here to read Dan Bulmer’s blog!