Roadside Multimedia » Blog

Google Maps Gets a Makeover

Heather Givens — Wed, 19 Jun 2013 15:00:01 +0000

Google Maps rolled out an updated look with all kinds of fun new features. Sometimes Google updates make every one cringe, but this latest update has some great usability that should improve user satisfaction! First, you have to REQUEST access to the new system. It will be interesting to see how long they keep that in place, but for now it it seems to be designed this way to help create a more personalized experience. Once you get your invite, you can take a brief tutorial of the new system.…

Roadside’s Links and Tips: June 17, 2013 – Getting Real Social with Social Media

Mel Natwick — Mon, 17 Jun 2013 15:13:47 +0000

Everyone flocks to social media day-in and day-out because it’s the place to start discussions; it’s the place to share common interests; it’s the place to start relationships, making your involvement crucial. In this week’s tips, we will cover recent blog posts that can help you start conversations and relationships with your patients through social media. How to Transform Your Social Media Connections Into Real-Life Relationships Building “real-life” relationships via social media is no easy task. However, if done right, it is worth your while. Hubspot provides six scenarios on…

New Roadside Dental Website: sharpsmilecenter.com

Amanda Pike — Thu, 13 Jun 2013 15:00:16 +0000

While Dr. Sharp’s old Flash website often “got the job done,” Dr. Sharp wanted an easier and more effective way to showcase his powerful work for patients. With a sleek new HTML site with a design that matches the branding of his practice, we were able to provide Dr. Sharp several ways to display the amazing dentistry he performs every day. Some unique features of www.sharpsmilecenter.com: In order to showcase Dr. Sharp’s impressive work, we created a Patient Spotlight section on his new site. Each patient has a case write-up from…

Top 4 Social Media Updates You Need To Know About

Arron George — Tue, 11 Jun 2013 15:00:30 +0000

Sometimes it can feel the world moves so quickly it is hard to keep up. Social Media can be the same. It feels like there is a new update, essential tool, or new platform every week. It is our aim to keep you on top of all the changes appearing in social media and inbound marketing; we’ve put together a list of the top recent social media updates you need to know about. 1. Google+ Changes It All Google+ has updated their profile layout to include multiple columns, larger images,…

Life Across the Pond: Food Nation

Arron George — Thu, 06 Jun 2013 15:00:14 +0000

The UK is not renowned as a great food nation. When you think of British food, you no doubt visualize bland wartime food like Shepherd’s Pie. But, this could not be further from the truth. England has become a hub for all cuisines and even traditional English food is getting a makeover. While I was growing up, England food was sketchy at best. I was fortunate enough to grow up in a family of Greek descent so I enjoyed a variety of flavors influenced by that side of my family.…

Infographic: The Benefits of Blogging

Whitney Speir — Tue, 04 Jun 2013 15:00:58 +0000

The art of blogging truly lies in creating share-worthy, likeable content that people want to engage with. Additionally, including a blog on your website’s URL allows you to regularly share fresh content, gain links back to your site, and move up the rankings in Google. The result? Increased website traffic, more social interactions, and new patients. Do you have a dental blog? Is it generating results? Contact our team today to see how we can help your Dental Practice Marketing! Embed This Image On Your Site (copy code below): Courtesy of:…

Brigitte’s Recipe of the Month: Coq au Vin (Chicken in Red Wine Sauce)

Brigitte Thaut — Fri, 31 May 2013 15:00:23 +0000

Technically, Coq au Vin is rooster cooked in red wine sauce, but as it is hard to find a rooster to cook in France today and all but impossible in the U.S. (unless you are friends with a poultry farmer), you can use regular chicken. In fact, I love dark meat so much better than white as it is so moist and flavorful, I also personally use all legs and thighs. I’ve outlined the recipe below as it appears in my Saveur Cooks Authentic French cookbook. I have been making…

Your Social Media Presence Matters!

Maryann McGinnis — Thu, 30 May 2013 15:00:54 +0000

Here at Roadside Multimedia, your marketing teams are working hard on your behalf. Are you a dentist that specializes in Cosmetic Dentistry? Restorative? Whatever the case may be, we are able to drive traffic to your site by various methods of promotion. As pictured above, you’re able to see that we’re letting all of Dr. Hinkle’s Facebook followers know that if they are interested in Invisalign, he is clearly the doctor of choice within his area of Oklahoma! Are you interested in running a Facebook Check-In offer, so that the…

Roadside’s Links and Tips: May 27, 2013 – Networking Through LinkedIn Groups

Mel Natwick — Mon, 27 May 2013 15:00:10 +0000

Are you an active member of a Linked Group? If not, now is the time to join some. LinkedIn Groups are an excellent way to network and create relationships, which this article strategically explains how to take advantage of. How to Network Using LinkedIn Groups: “LinkedIn Groups provide an amazing opportunity to position yourself as a thought leader and an influencer,” says Stephanie Sammons from Social Media Examiner. Unfortunately, there are over 1.5 million LinkedIn Groups, making it difficult to determine which ones are the best for you. There are…

New Google+ Redesign: What Does It Mean For Small Businesses?

Arron George — Fri, 24 May 2013 15:00:05 +0000

Last week, the skilled Google team quietly snuck onto our Google+ profiles and made some not-so-subtle changes. Here is a summary of what I am talking about: Why has Google made these changes, and what does it mean for your dental practice? 1. Find More Content Changes: With the new multiple column layout (dependent on your screen size) and the enlarging of media such as images and videos, it is clear Google is encouraging the discovery of content. Your profile now allows you to view and interact with more content…