Roadside Multimedia » Blog

New Google+ Redesign: What Does It Mean For Small Businesses?

Arron George — Fri, 24 May 2013 15:00:05 +0000

Last week, the skilled Google team quietly snuck onto our Google+ profiles and made some not-so-subtle changes. Here is a summary of what I am talking about: Why has Google made these changes, and what does it mean for your dental practice? 1. Find More Content Changes: With the new multiple column layout (dependent on your screen size) and the enlarging of media such as images and videos, it is clear Google is encouraging the discovery of content. Your profile now allows you to view and interact with more content…

New Roadside Dental Website: bradsammonsdds.com

Amanda Pike — Thu, 23 May 2013 15:00:46 +0000

While Dr. Sammons’ site boasts a refreshing design, the real gems are the marketing features we incorporated! All throughout the design and development process, we made it a point to make it extremely compelling and easy for patients to contact Dr. Sammons. Some unique features of www.bradsammonsdds.com: Located in a highly visible spot on the site (right below the welcome movie), three feature boxes highlight important sections of the website. The features can be switched out in order to coordinate with any campaigns or in-office promotions – so the most…

Infographic: Social Media and Blogs Generate REAL Customers

Whitney Speir — Tue, 21 May 2013 15:00:19 +0000

We’ve said it before and we will say it again: Social Media is an essential component of a comprehensive marketing strategy. While it may be a challenge to calculate the exact ROI of social media and blogging, the data illustrated in the infographic below shows that these networks generate real customers. We’d love to hear from you: Do you consider social media and blogging important parts of your marketing strategy? What success have you personally seen from these? Embed This Image On Your Site (copy code below): Courtesy of: Roadside Multimedia

Get to Know the Team: Meet Shannon Mackey

Mel Natwick — Fri, 17 May 2013 15:00:50 +0000

Shannon and Chris Mackey have an undying passion for marketing and dentistry, and in 1999, they decided to take that obsession and start Roadside Multimedia. Fast forward to 2013; Roadside continues to thrive in marketing, and Shannon has been an important factor for Roadside’s success. Shannon’s life is constantly surrounded by marketing. “My marketing brain never shuts off.” Shannon could be walking down an aisle at Whole Foods, and she will instantly find new ideas of how we can market our clients. She will flip through style magazines for inspiration…

New Roadside Dental Website: droscarcascante.com

Amanda Pike — Thu, 16 May 2013 15:00:08 +0000

We have hundreds of clients throughout the U.S. and Canada, but it’s not often we get to design a site for a client in Miami. There’s just something special about the demographic of patients in Miami – and Dr. Cascante’s practice is a testament to that! In order to accurately represent Dr. Cascantes’s amazing practice, our mission was to create a website that was equally as stunning. Learn more about it here: Some unique features of www.droscarcascante.com: Dr. Cascante has received hundreds of glowing reviews on DemandForce. With some unique…

Announcing Roadside’s New Website!

Whitney Speir — Tue, 14 May 2013 15:00:31 +0000

We are ridiculously excited to announce the launch of our new website! Tackling our own rebranding and redesign was a daunting task – as a team of website designers and marketing nerds, we have too many ideas for our own good! One of our primary goals with the new website was to showcase our amazing products. Our websites feature advanced SEO techniques, powerful marketing elements and writing, and stunning design. Our new Custom Portfolio shows off our custom websites and allows the viewer to click to the sites to explore…

Roadside’s Links and Tips: May 13, 2013 – Create Relationships via Social Media

Mel Natwick — Mon, 13 May 2013 15:00:18 +0000

We are now in a virtual world where social media is crucial to create important and long-lasting relationships, which is why we are focusing on tips on how you can maintain relationships using this essential tool. Why Real-Life Relationships are Key to Social Media Success: Developing real-life relationships through social media happens in a number of stages, according to Hollis Thomases. Whether you want to meet your social connections face-to-face (The Extra Terrestrial) or are just watching the virtual activity going on around you (The Lurker), meeting your online connections…

Back to the Drawing… er Writing Board

Jessica Moir — Thu, 09 May 2013 15:00:30 +0000

Unless you’ve been under a rock, you have probably heard in recent months the hot phrase of 2013 – “content is king.” We’re no longer using copywriters – we’re searching for content designers. The game has changed and it is no longer simply about proper grammar; it’s about captivating a personality and tone. It’s a focus on brand accessibility through content – and it is here to stay. It seems to be a universal thought that we need to blog more, add more pages to websites, and keep a continual flow of…

Linking in our Modern World

Heather Givens — Wed, 08 May 2013 15:00:18 +0000

The year is 1998. Something is about to occur that will change the game forever. No, I am not talking about the birth of my daughter Madeline, although that changed MY game forever. I am talking about the advent of Google, and the other search engines that followed. Google pretty much took the 60′s meet and greet cocktail party and the high school lunch room (an experience that still brings many people nightmares and thousands of therapists countless clients) and combined them. And THEN said, if you don’t become popular,…

Brigitte’s Recipe of the Month: Tomatoes Stuffed with Spiced Lamb and Rice

Brigitte Thaut — Mon, 06 May 2013 15:00:24 +0000

My parents are visiting from Michigan, which is a highlight of my year as I have lived 2500 miles away from them for more than ten years now. During this visit they celebrated their 48th wedding anniversary. Our tradition has never been to go out to eat or plan extravagant celebrations but rather, to make it about family. This was probably a good thing, as living in rural Michigan between farm fields did not present a whole lot of options for a special dining experience (unless we wanted to drive…