Recently, we’ve been talking and writing a lot about the new changes Google has implemented for Google+ Local and Google+ Business Pages. We believe Google+ is a vital tool that dental practices cannot ignore. However, you may be questioning whether Google+ is even relevant or if your patients are even using it. These are good questions, and we’re starting to see some important data that you will find interesting.
While Google+ has received some negative press in the past (even being referred to as a “Ghost Town”), it looks like the tide may be turning. According to a report from the American Customer Satisfaction Index, Google+ is tied for the top spot with Wikipedia on the list of social media sites, with a score of 78 out of 100. Facebook is actually the least-liked social media site with a score of 61.
It should be noted that it took Facebook a number of years to crawl to the top of the social media chain. Google+ is only a year old, so its growth in popularity is important to note. The main complaint about Facebook continues to be privacy: concerns with the way Facebook handles user information, frequent changes to privacy policies, and the constant flow of ads across the screen are just a few of the frustrations Facebook users complain about. People who use Google+ find it to be a more streamlined way to communicate with individuals and to interact with businesses.
We will continue to monitor the social media battle with great interest, but in the meantime, you can feel secure in using and bolstering your Google+ profile now. Interaction on Google+ is increasing, and businesses using Google+ are already seeing SEO results as well. Google representatives say they envision Google+ as a complete change to the way we search and interact with each other online. As time goes on, Google+ will continue to expand with increasingly robust tools and innovations.
As a dental professional, you may be wondering how best to use the tools Google+ has to offer! Contact us today for more information about Google+ Local and Business.