In today’s connected world, your personal brand is more important than ever before. But just what is your personal brand? How does it affect your practice? And how can you use it to improve your practice?
In short, as a dentist, your personal brand is you. You are who your patients come to see. You are who they recommend to their friends. Yours is the name on the sign in front of your practice and on your website. How can you use your personal brand for your practice?
Think of the big name brands, and the knee-jerk reaction you have to them; Apple, GMC and Starbucks, to name a few. Those are all easily-identifiable, and people have very strong loyalties and opinions about them. Your practice is no different, although it might be slightly smaller in scale. When people hear your name or hear about your practice, you want them to associate it with positive things- that much is obvious. What are some ways you can do that?
One of the methods that all three of the companies I just mentioned have used with great success is the use of Twitter. Regular brief updates keep them in the forefront of the consumers mind. Your patients can benefit more than anyone from you using Twitter.
Instead of sending postcards, can you tweet something as simple as “when was the last time your teeth were cleaned?” with a link to your website allows patients to request an appointment as soon as they see the tweet, instead of putting it off. Best of all, it’s free. It costs you absolutely nothing to use, and you can simply assign one of your office staff to make sure something is tweeted every day.
Remember- your personal brand is just that: you! If you aren’t reaching patients by means of Twitter yet, give us a call and we can help you set it up. It only takes a few minutes.
