But it is possible! As a dentist (or any other kind of business, really), there are many reasons for you to “go green”. Here are just a few:
You help the environment. It’s obvious, but it’s true. With more awareness than ever before about the environment and how it’s been abused, we can all do something to help. Even simple things like promoting recycling in the office or carpooling when possible helps.
It promotes ‘green living’ in others. As a dentist, people see you and your business frequently, and very often if you’re setting a good example, the community will follow it.
You can market it. It’s not wrong- in fact, it helps with the above point. People are aware of the environment and brands that are ‘green’ appeal to them. So write about what you’re doing on your blog, tweet about it, make sure people know you’re green- and they’ll respect that, imitate it and hopefully, buy it.
You can blog about it. You knew it was coming! It ties into marketing, but seriously! If you’re committed to being green, write about it! Get involved in the green community and your clients will love it.
The Seattle Umbrella is a great example of a local certification website for Seattle Businesses- there are many other sites like it around the country promoting green businesses. Find the ones in your area and get involved!
Also: Check out my guest blog for the Seattle Umbrella on Social Media for Local Business, and poke around their site. They do a great job of promoting local Seattle Business certification. You can also follow them at www.twitter.com/SeattleUmbrella
