Yesterday, we introduced you to some of the specific features of LinkedIn and how you can maximize them for your benefit. As with any social media network, it’s important that you know your way around in order to make the most of the platform. LinkedIn is no exception. Today, we’re going to explain how you can update your profile to gain the most connections and leads.
NAME This may seem simple, but it is vital to use your full name and professional title. For example, Brad Rule should be listed as Dr. Bradley Rule, DDS. Nicknames or abbreviations are not recommended – save those for your personal social media accounts. Using your full professional title will make it easier for people to find you in a search.
PROFILE SUMMARY The light gray box at the top of your profile includes your name and a brief summary of your experience. This is great for people that are looking at your page for the first time. This box provides an accurate overview of your profile even at a quick glance.
EXPERIENCE This refers to your current and previous employment. Add as much detail as possible, including dates employed, a summary of responsibilities, and what your role consists of or consisted of. The more information you provide, the more people can understand about your and your history. Include as much previous employment as you deem relevant to your current title.
EDUCATION This provides an opportunity to list where you were trained and in what areas you’ve received education. This is an excellent tool for any dentist, as it qualifies you and shows you are an expert in your field.
RECOMMENDATIONS Similar to Google reviews, Facebook recommendations, and testimonials on your website, recommendations on LinkedIn add to your professional credibility. To help you increase your recommendations, there is an “Ask for recommendation” button. This allows you to request a brief recommendation from those you are connected with on LinkedIn and is a very useful tool.
Websites: This is where you can link to your company’s website, blog, and other social media pages, including Twitter (by installing Twitter you posts will automatically appear on your LinkedIn profile).
Interests: Include both professional and personal interests, so that potential clients and connections can get an idea of what is important to you. It is also valuable to make connections with people that have the same interests as you – they may decide to choose you as their new dentist based on this common ground!
Groups and Associations: This lists the groups and associations have joined and are following on LinkedIn.
TOP TIP: Be sure to add companies you are affiliated with and join dental groups on LinkedIn so you can answer questions and show your profile has value.
Honors and Awards: List any special honors or awards you’ve received to further put you ahead of your competition and show you are a leader in your field.
PERSONAL INFORMATION Here, you can include information about your dental practice. Ensure the address and phone number are correct. You can also add your birthday and marital status if you wish.
Tomorrow, to continue with our LinkedIn series, we will be posting in detail about how to make successful connections. In the meantime, if you have any questions about making the most of your LinkedIn profile, please contact your Account Manager or firstname.lastname@example.org today!