If you are a dental professional who understands the impact that a successful internet marketing campaign can potentially have on your bottom line, no doubt you are looking for every possible avenue to enhance your exposure on the web. Well, at Roadside Multimedia, we’re here to help!
Time and again, we’ve extolled the advantages of sharing your dental expertise in blog posts and social updates, as a way to gain credibility and convert web users into new patients. Another area that you might consider, however, is the Q&A site. Websites like Yahoo! Answers, or Ask afford persons with real expertise in their field the opportunity to share that knowledge in a meaningful way, with individuals who are in need of such help! While you’re not likely to experience any tidal-wave-like influx of new patients after adding Q&A sites to your marketing strategy, doing so can nonetheless help to build your status as an authority online, possibly build a few external links, and round out an already formidable web presence.
When it comes to using Q&A sites to answer questions, among the simplest and most effective may be Yahoo! Answers. Simply create an account by registering, click through “Browse Open Questions,” then follow the links to the category that best describes your expertise (for most of our readers, this will be “Health,” then “Dental”). You may be surprised by the multitude of questions you’ll encounter! But who better to provide helpful, meaningful answers than someone with your training and experience?
Here are a few tips from your dental marketing experts at Roadside Multimedia:
- Be genuine. Answer questions in the Q&A forum exactly as you would face-to-face with a patient sitting in your own chair. Be kind and helpful, rather than serving up a canned advertisement for your practice.
- Be picky. As mentioned above, you will likely find many hundreds of questions in your field of expertise awaiting an answer. Instead of attempting to answer a great many, focus on providing very high-quality answers to just a handful. Doing so will ensure that your presence on the forum doesn’t become a nuisance.
- Be smart. Market your practice without abusing the intended purpose of the Q&A site. When the opportunity arises, you may give a frank answer to an open question, and then invite the reader to get a fuller understanding by providing a link to your blog or website. By doing this, you’ll provide the user with the opportunity to learn more about his/her question, and you’ll also boost your linking power and overall SEO.
- Be courteous. After providing an answer, sign off graciously: “Warm Regards, Dr. Smith.” Many of the questions relate to upcoming dental work, (i.e. “I have a crown appointment next week, and I’m scared. Is it gonna hurt?”), and the posters would no doubt love to hear the feedback of an actual dental professional such as yourself!
We hope this gives you a good jump-start to adding Q&A websites to your marketing strategy. If you have any questions, or for more information on how Roadside Multimedia provides expert marketing for dentists, contact us today!