Where do we even begin to describe the fabulous relationship we have with McMillan & Associates?! Dr. McMillan and his team have been loyal Roadside clients for several years. They have always been very hands-on with their marketing, and active participants with their blogging, social media, and more! While their Flash Roadside website had been successful for them in the past, their web-savvy team was ready to take their practice to the next level with a new HTML website.
Some unique features of www.mcmillansedationdentistry.com:
Dr. McMillan wanted to keep the same branding they had worked hard to establish over the years. We created an HTML site that was light, airy, spa-like, and very clean. It’s attractive color palette and layout has stolen the hearts of many Roadside employees—several naming it one of their favorite sites to be designed and built to-date!
To announce the exciting launch of their new website, Dr. McMillan and his team had Roadside design and send out an email blast for them. We created a stylish HTML email (meaning patients can see colors and images right within the email vs. sending a “plain-text email”) to match the overall color scheme and branding of their site. Sending an email blast is an extremely useful way to connect with current and past patients. It encourages them to explore the site, connect with you on your Social Media accounts, and request your next appointment. Each email campaign is different, but at only $325, Dr. McMillan’s email blast was opened by close to 300 patients and saw a 30% click rate—what an amazing way to direct traffic to their site!
McMillan & Associates has collected hundreds of beaming reviews. We distributed some of the best ones across all pages of the site in order to build credibility with patients. Look for them in the sidebar areas throughout the site!
We’ve found more and more that when learning about a service, patients want to not only read about it, but also see photos/examples. That’s why we laid out the service pages of Dr. McMillan’s site in a way that allowed for case photos, videos, or diagrams to be displayed right along with the written explanations.
One of the hardest-working parts of a website (the Blog!) can often be over-shadowed by some of the more “glamorous” sections, such as the Smile Gallery. However, the blog on Dr. McMillan’s new site has an eye-catching layout that makes everything easy to read. Not only will Google pay attention to their SEO efforts, but real patients will take the time to read the interesting articles found in their blog!
By working with McMillan & Associates for so long, we’ve seen how hard work and diligence with SEO and marketing can make a dramatic difference in the success of your practice! We’re so proud of Dr. McMillan’s new website, and couldn’t be more excited at how well it’s performing for them. Congratulations!