Have we convinced you that dental Facebook marketing is worth investing your time in? Happily, we’ve witnessed many of our esteemed dental practitioner clients boarding the Facebook marketing train and experiencing the benefits in the form of improved client relations, enhanced patient care, and a growing bottom line! If you can’t count yourself among the Facebook marketing believers, here’s why you should come on board:
It’s not just for young people anymore. According to this infographic posted by allfacebook.com, Facebook visits by age (during the 12 week period ending on January 28th, 2012) spread out something like this:
- Ages 18-24: 18%
- Ages 25-34: 23%
- Ages 35-44: 21%
- Ages 45-54: 19%
- Ages 55+ : 20%
Facebook visits are spread remarkably evenly over all age groups, proving what a valuable and diverse online marketplace the social media site is! This breakdown proves that among your patient roster, all age groups are likely to be represented on Facebook. Is your clientele largely made up of an older demographic? Increase the treatment acceptance of dental implants and full mouth restorations by reaching out to your mature patients on Facebook, as they’re most certainly on there!
Facebook continues to grow in popularity! One analyst predicts that Facebook is on track to boast 1 billion active users before 2012 reaches an end (according to this article published by online news source Digital Trends). It doesn’t look like this Facebook is going to be another fading trend; rather, the social media giant is going strong and still growing.
All age groups look to social media sites like Facebook to get information and make decisions. Just about every major brand name you can think of is represented actively on Facebook, and there’s a very good reason why. Large retailers and companies recognize that social media has a massive influence on people’s decision making as the average Facebook user is exposed to the trusted product endorsements of their friends and family. Set your dental practice up for success by utilizing this valuable resource.
Curious how you can market to all of these age groups successfully on Facebook? Contact us today for more information about dental Facebook marketing!
I think those stats on the visits by age will adjust as time goes on because of the growth in the number of users that you’ve mentioned. What the business owners should do on Facebook is to share something that their target market would like. If they’re targeting multiple age groups, then they should think of something that can be entertaining to both groups.
= Gerald Martin =