Creating regular interesting content can be a difficult and demanding task. You may ask, “How am I going to come up with interesting ideas? How do I know what my audience wants?”
The answer to this is simpler than you might think. As content marketing has grown, there has been a rapid influx of awesome research tools to help you plan new ideas and learn the latest trends in your industry.
This blog will highlight six of the best tools you can use for your content marketing.
1. Google AdWords: Keyword Tool
Keyword research is a great place to start when planning your content. It is an essential part of creating successful content appealing to your clients. The Google AdWords: Keyword tool is a FREE tool that helps you identify the appropriate keywords significant to your industry.
The purpose of this tool is to tell you the frequency keywords are searched on at a local and global level. By using this tool, you can identify the keywords most commonly searched in your industry. This can help you choose a subject for your content and select the keywords you want the content to focus on.
This tool is great for helping you optimize your content so it can be easily found on search engines.
This question-and-answer site is one of our favorites for finding content ideas and discovering what your potential audience wants to know.
The aim of the site is to provide the most comprehensive answers to questions people have. An awesome feature is the questions and answers are edited, reviewed, liked, and disliked by users. Therefore, you receive real, human answers to the question “what does my audience want to know?”
Quora is a brilliant resource for finding content and questions your audience wants the answers to.
Bottlenose is a “real-time intelligence search engine” showing what is trending in the social media world. It shows what it is being asked, liked, shared, and talked about allowing you stay up-to-date on what is trending on various keywords.
When you sign up, you can create a personalized dashboard to track the keywords and phrases you are interested in. Additionally, the search feature displays trending articles, images, hashtags, topics, and even tweets matching your keyword.
This is truly a great tool for finding topics, content, and trends to write about.
4. LinkedIn Groups
A wonderful feature of LinkedIn is LinkedIn Groups. These groups are a perfect place for people with similar interests to meet and discuss. There are hundreds of groups (including dentistry) focusing on industry trends. These group members discuss the latest trends, answer questions, and share valuable content.
By exploring and joining LinkedIn Groups similar to your industry, you can gain insight and find content that you can share with your community. If you are not on LinkedIn yet, be sure to join and enjoy this useful feature.
5. Google Alerts
These alerts are email updates of relevant Google results (articles, websites, news, blogs, etc.) based on your queries. They are simple to set up and do all the hard work for you.
To set up a Google Alert, simply type in a query or keyword into the search box, select the type of results you want (everything, images only, etc.), and when you want to receive email alerts.
Then, simply scan through the results and use the content provided. This tool helps you to keep up with the latest industry news and find great content.
6. Search Engines (Google, Bing, Yahoo)
This may seem like an obvious one because it is. Search engines are one of the top ways to find content and inspiration. Simply type in the subject you want to learn about, and enjoy the content provided. It is worth noting that the top results are not necessarily the best, so be sure to explore the first few pages for quality content.
BONUS TIP: The American Dental Association is a great tool for finding content and ideas specific to dentistry. They have a wonderful social media presence and website with great resources. Be sure to check it out: http://www.ada.org
If used correctly, these tools can save you lots of time and help you come up with regular quality content to share with your audience.
Are there any content research tools you use for your dental marketing online? Which ones are you going to give a try? Please share your thoughts.