LinkedIn is the largest professional social network in the world, currently boasting over 150 million users worldwide. How does this benefit you? Let’s take a look at the top six reasons to make professional connections and the benefits of doing so:
1. Be found
First of all, increasing your presence enhances the ability to be found by fellow professionals. Additionally, increasing your 1st degree (immediate) connections helps expand your 2nd and 3rd degree networks. This means that thousands or even millions of other users could find and connect with you on LinkedIn.
2. Expand your network
Your network will grow as you add connections. These individuals can be a valuable addition to your database of contacts. LinkedIn allows you to export your contacts, which is a unique function that other social networks do not offer. To export your contacts, choose “Contacts” and then “Export Connections” (which is at the bottom of the page). From here, choose where you want to export your contacts.
3. Create more opportunities for your business
As your network grows, more opportunities will naturally arise through 2nd and 3rd degree connections. By regularly publishing quality content, you are in a prime position to show yourself to be an expert in your field to these potential customers.
TOP TIP: Link your blog and Twitter feeds to your LinkedIn profile to regularly publish content. Any time you publish a new blog post or tweet, it will automatically publish on LinkedIn as well.
4. Get more recommendations
Being connected with a large number of people and showing yourself to be a leader in your field can create greater opportunity to ask for and receive quality recommendations and referrals.
5. Generate traffic to your website
Include a link to your website in your profile – the more connections you have, the more often that link will be clicked, generating increased traffic to your website and potentially resulting in conversion.
6. Get more leads
This one seems like a no-brainer, right? Nevertheless, it’s a valuable reason to make connections on LinkedIn. Continually expanding your connections results in great potential leads and referrals.
We hope this week’s series of posts have opened your eyes to the benefits of LinkedIn and given insight into how to use it successfully! If you have any questions about LinkedIn or any other aspect of social media for dentists, please contact us today!
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