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Weekly Links & Tips: November 19, 2012

You are probably familiar with the saying that social media is constantly changing, and it can be a challenge to adapt to those changes. Well, we are here to prepare you for these changes! Today, we are going to review LinkedIn’s newest feature: Company pages, and how small businesses are using and tracking social media.

5 Tips for Optimizing Your LinkedIn Company Page
You may have a LinkedIn page, but do you have a Company Page on LinkedIn? Social Media Examiner gives you the top 5 ways to optimize your Company LinkedIn page, and how it can benefit your business. One of the tips given is that you can feature products and careers right on your LinkedIn home tab. For your dental practice, the Product and Services feature would be the most beneficial. Let’s say your specialized service is Teeth Whitening. List Teeth Whitening as your first product and it’ll become your primary, featured product. In other words, when someone looks at your company page, they will see Teeth Whitening as your featured service. You can also add more products to this tab, but Social Media Examiner recommends getting creative in listing your products. For example, if you are having a $500 off special on Invisalign, list it in the Products and Services tab. Adding these specials and other creative offers will increase interaction among your patients and even potential patients. To read more on how to optimize your LinkedIn Company page, check out Social Media Examiner’s full post here.

Small Businesses Don’t Have Time for Social Media – and Don’t Track Results
Do you feel you are spending most of your day focusing on social media? You are not alone. This infographic, researched and created by Vertical Response, illustrates how small businesses are increasing their use of social media. The graph breaks down how small businesses use social media and how much time is put into it. One of the main statistics states that 66% of small businesses are using social compared to one year ago. In other words, it is more important than ever to keep up with your practice’s social media. Of course, small business owners do not have time to work on social media constantly. In fact, 1 out of 3 CEOs/owners/proprietors wish they could spend less time on social media. You probably have had a similar feeling. However, it’s extremely important to stay up-to-date with social media and one way you can put time aside for it is to set up a plan on what you want to post throughout the week. Making sure your posts are engaging, you can write your posts ahead of time and post them when you feel it’s appropriate. The graphic above shows only a small portion of the infographic - click here to check out the full infographic and to read the corresponding Forbes blog post.

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