We are constantly looking for dental marketing tips we can share to help you make your practice successful! We are excited to introduce a new blog feature: weekly posts about what’s new in social media and more. From helpful tips to updates of what’s new, these posts will guide you on how to make your practice a success by using social media. Today we will share three blog posts from industry leaders that explain what’s new in the online marketing world.
Google Starts to Downplay Zagat Scores; It Should Ditch Them Altogether
This blog entry, written by Matt McGee, explains how Google is slowly eliminating their Zagat scoring system, and replacing it with a new process where reviews can be collected and displayed in search results. Unlike Zagat scoring (where users have to rate a business on a 0-3 scale), this new rating system allows users to choose phrases such as “excellent,” “very good,” “good,” and “poor-fair” to rate local businesses. This is a great opportunity for your practice because it not only helps out prospective patients looking for a new dentist, but it can also help your practice make adjustments based on reviews. This new rating system will allow people to give more accurate results about their experience at your practice, thus you can adjust accordingly to help better your dentist office and your patients’ time. This blog entry gives great information about this new rating system, and we highly encourage you to read more about it by clicking here.
Optimum Facebook Posting Times
Facebooking fiends beware: timing your postings is essential, according to this blog. Social Media Today gives key pointers of when to post your updates on Facebook, including the days and time and what should be included in each post you make. For example, the best days for Facebook postings are on the weekend. While your dental practice may be closed, users are more likely to interact with your Facebook if updates are posted on a weekend compared to a weekday. One solution is to have about two Facebook postings per weekend including anything from a video to a status update. You can compose these posts during the week, and schedule them to appear on the weekend. Following these tips will help create more interaction and relationships among you, your patients, and even potential patients. These are helpful and useful tips with great data, making this post a must-read! Check it out by clicking here.
100 Ways to Engage in Social Media
Are you on several social networking sites, but not sure how to best use them? This blog entry gives a list of 100 different social media strategies and all are packaged into 10 different categories, from customer service to product development. There may be numerous amounts of ways to use social media, but this post has several great suggestions to help promote your practice and create relationships and connections. Some of the categories listed can be used within your practice right away, such as customer service. One way to use social media is to respond to questions, feedback and complaints, post patient testimonies, or even ask your own questions so your patients can respond to it. Using these tips can create connections and relationships among your patients and perspective patients. There are plenty of ways to use social media to promote your dental practice, and this blog entry gives great advice! Click here to read the entire post!