An uptick in the US economy is giving many dental practices a reason for optimism. However, we believe that now is the perfect time to examine methods for fortifying your business against a slow economy. Would you be surprised to learn that dental internet marketing, with a focus on social media, blogging, and email newsletters, can do just that? Read on and we’ll explain:
You are probably all too aware that in the face of hard times, patients with a limited disposable income may choose to postpone necessary dental treatments, even preventive exams and cleanings. Not only does this negatively impact your bottom line, but doing so will almost surely result in the need for more extensive procedures down the road. Or worse yet, mouth pain, periodontal disease, or tooth loss. But how can you instill this in patients before it’s too late?
The best dental practices strive to help their patients place the appropriate value on oral health. We know that your motive is genuine care and concern for the members of your patient family. But, as an added benefit, this can also strengthen your business against an economic downturn. How? Well, clients who’ve been educated on the importance of their dental health are more likely to comply with your recall schedule and treatment recommendations even if they have lost their income or their dental insurance. We know your patient roster numbers in the thousands, and the face time you get to devote to each person is minimal. This is where your web presence becomes an immensely valuable resource, particularly social media, blogging, and newsletters! These forums can be used for fun, light-hearted content that helps you build a personal connection with people in your community. Peppered in should be valuable dental health information that gives your fans and readers a reason to take good care of their mouth and teeth.
Building a social media fan base, newsletter reading list, and blog following takes time and effort. At Roadside, we’re here to show you the ropes, training your team or even assisting you with uploading content. Contact us if you’re ready to get started, or if you want to know how we can add some umph! to your existing web marketing campaign.