In a thought-provoking article published by the Seattle Times recently, it was revealed that the Seattle City Council is looking to cut down on the waste caused by unwanted phone directories, by allowing consumers to opt out of delivery. The article went so far as to call unwanted directories “a nuisance.”
Personally, I can think of about a hundred ways to use my phone directory, including but not limited to: booster seat, fire starter, door stop, protection from home invasion, Dustin Hoffman impressions, etc. The point is that the Seattle Times, and everyone here at RSMM agree that the Yellow Pages are no longer the relevant research aid they may have been years ago.
In decades past, it would have been simply ludicrous not include Yellow Page advertising in your dental marketing plan. However, as the majority of people are looking exclusively to the web to search for everything from dental offices to doggie day cares, money spent on Yellow Page advertising sits unviewed on kitchen counters and propping up table legs.
Marketing in the Yellow Pages was simple, step one: buy the biggest ad, step two: wait for phone to ring. Comparatively, on-line marketing seems so complex: SEO, the importance of links, page ranking, where do you start?! A great first step would be to contact Roadside Multimedia today, let us be your guide to dental web marketing!
I used to think the same thing and I’ve tried a number of internet advertising options with mixed results. My business advertises in the local Yellow Pages and we have an automated tracking system in place to track and record calls coming through our advertised number.
I was blown away at the number of calls coming through our yellow page ad. I am
It may not be what it was in the 80′s or early 90′s but it is still easy to generate a huge return.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.