Analytics

How do I know when I am getting new patients from the website?

Hands-on call tracking is a unique service Roadside provides. We set up a special toll-free number on your site which allows you to know exactly which calls originated from your website. Our clients find this feature extremely helpful when measuring the effectiveness of the calls-to-action on their site.

Once your new website is launched, it’s crucial to understand if your marketing strategy is working. At Roadside we make sure the results are measurable, tangible, and easy for you to understand!

We employ the industry’s latest tools to measure the effect of your dental website, providing you with statistics on call tracking, web traffic, and bounce rates—all in real-time. With regular marketing meetings to keep you updated on your site’s performance, Roadside stays connected with you through the entire process.

How can I measure my website investment?

There are many benchmarks to measure your website investment with. At Roadside, we use our Real Time Webstats program to stay on top of these measurables and always work to improve them. The most important, as always, being the bottom line—are you seeing an increase in new patients and revenue? If not, we’ll work diligently to make sure your website is achieving the goals you’ve set for it.