Marketing Your Small Business
Step out of your competitors' shadows with a customized marketing package designed to take your business to the next level.
Boost Your Business.
Attract More Customers.
Gone are the days of keyword stuffing and outdated content.
Times have changed. Marketing and SEO are no longer the mindsets of “set it and forget it.” Google makes 500-700 changes to its algorithm EVERY YEAR to better their consumers’ user experience. This includes considering over 200 factors when ranking a website.
Being noticed is still goal #1!
Being noticed on mobile devices, in the map section, and reaching the golden zone of page 1 is your goal, but how the heck do you get there? It can be overwhelming. Don’t panic. Take a deep breath, because Roadside has your back. We’ve developed tools, cheat sheets, and comprehensive marketing packages to help you dominate the online web while you can focus on your business, including the building blocks and basic ongoing maintenance every small business NEEDS:
The SEO Foundation Essentials Every Marketing Strategy Should Have
The years of having a firm doing everything for your marketing are coming to an end. More and more, you need to be hands-on to have an edge in your market. Google is looking for how you’re relevant to the community. This requires holistic marketing.
This can be daunting, but never fear because Weekly Coach is your guide to be a kickass marketer! Weekly Coach sends DIY marketing downloads, tools, and coaching for blogging, social, reviews, and more right into your inbox.
Each week, you can look forward to DIY marketing tools! It includes:
- Ready-to-use social media posts
- Printable (and fun!) promotional ideas
- Recipes to write viral-worthy blog posts
- Simple marketing tips
- And so much more!
For one low monthly price, you can take advantage of the online website and get your community to fall in love with you and your business. Need support? Just ask us for help!
Technical SEO involves the nitty-gritty background work of updating your website’s technology to keep up with Google’s 500+ yearly changes. Our SEO team members are the silent ninja types, silently working in the background to optimize schema, scripts, images, and so much more.
These updates set up the strongest foundation for your website and content to rank for relevant keywords and phrases.
There’s a lot going on behind the scenes, but Roadside has your back! We’ll be working on:
- Ongoing script optimizations
- Ongoing image optimization, including naming, alt text, title tags
- Ongoing maintenance, including code tweaks, theme updates, plugin updates, and more
- Application of various types of Schema markup to help search engines easily find your site
- Improvement of page load speed
Local SEO puts your practice on the (online) map. Be found in Google map results and in online directories – think Yellow pages, Bing, and Yelp.
Our local SEO experts will obsessively scour online maps and local directories to ensure your information is consistent and correct.
- Ongoing location data management
- Ongoing updates for directories across the digital world
- Optimized Google map listings, ongoing verification and image additions
- Ongoing optimization of Google My Business, Yahoo Small Business, Bing Places for Business listings
- Implementation of various types of Schema and metadata code
It’s crucial to always update and improve headings, page titles, image optimizations, and so much more to get your site found online.
With On-Page SEO, we’ll dive headfirst into your site to ensure your content is relevant, unique, and optimized.
What you can expect:
- Tweaks for page titles, SERP descriptions, URL redirects, and heading tags
- Monitoring of keyword strategy, site hierarchy, and page rank
Our Small Business Marketing Solutions
How do we make a real difference for your small business?
Think of Roadside as an extension of your business. We get to know your goals and aspirations while meeting regularly to discuss agreed targets. Your own personal marketing team will collaborate with you on tasks and update you with monthly results.
To get you to the top (and keep you there), we aim two steps ahead of the latest marketing trends and make you aware of the online updates affecting your business. You'll be educated on how to build your business using the most up-to-date techniques.
With more than 20 years of experience marketing for small businesses, we steer you in the right direction using our tested methods that actually work.
Each strategy we create for you is built on a solid foundation based on your targets. We will send you regular reports, which we continuously analyze to get you the best results.
On a single 15 minute, no-nonsense call with Angela, we had a solid plan that not only worked out beautifully for us, but it was totally affordable to help our business grow. I appreciate their team's creative talent, and most importantly, their honesty. Thanks for not overselling me!"
Joe, Vintage Homes